The game copyright lawsuit, only a week ago, the legal department of Pence, came with good news: "We sued the company, two of which were obviously infringing, so the court directly ruled that the lawsuit of Paradise Games was successful!"

Lin Yi took the document, and after reading it, he nodded in approval: "The legal department has done a good job. Contract issues, labor conflicts, patent protection, and more recently, copycat infringements are all handled professionally. ”

Hearing the boss's praise, Pence was complacent: "Although the amount of compensation in these two lawsuits is not large, it has played a role in curbing the behavior of following the trend." Originally, the company predicted that the copycat problem would explode recently, but now the market is quiet!"

"These companies are small and generally don't have strong sales capabilities. The product distribution ability is poor, and it cannot be expanded to the whole country, so it is not a big threat to heaven. ”

Before Lin Yi finished speaking, Julie came to the door: "The marketing department got the news that in about three days, Atari's copycat products will be sold nationwide." “

The big boss patted his head and felt a headache: "Said Cao Cao Cao arrived, just drove away the little shrimp, and there was a big crocodile." It seems that killing chickens and monkeys is useless to Nolan. Where does his confidence come from, and has the marketing department found out?"

Julie apologized: "Our investigators only understand the market and don't understand technology. You can only study the differentiation of the product after it has been sold. “

"No need to apologize, the marketing department is excellent, and the information of competitors was found in advance this time. ”

Phelan predicted earlier: "Atari has excellent technology, large production scale, and a mature marketing network. Other companies copycat, 1 month wait-and-see, 2 months of production, 3 months of sales. If Atari follows suit, it will be at least a month earlier!"

And now, half a month after the wrong time, the CEO's prediction has not come true. It's almost certain that competitors have the confidence.

Sure enough, as soon as the product came out, after technical testing, the report showed that it was not optimistic: "There are many changes, and the infringing features are not conspicuous." Moreover, the code vulnerability of heaven is well exploited by the other party. ”

Seeing that the boss was sulking, Vice President Johnny came to advise: "The market is like this, although this copycat problem has troubled Atari, but if others have good works, it doesn't mind imitating them." ”

Lin Yi said in a sullen voice: "It seems that Atari is very familiar with the rules of the market, and he deserves to be the number one opponent!"

"Atari's lawsuit, the winning rate is only 30%, can we still fight?"

Lin Yi's spirit perked up: "Fight, how can you not fight?" Although victory or defeat is important, the opponent's hesitation and the wait-and-see of others are also the victory of the game of heaven." It's just to let people know that we're not soft persimmons!"

"The boss is right, otherwise there will be a bad example, and the trend will definitely intensify. I went to urge the legal department to file a lawsuit quickly. ”

"Wait!"

Lin Yi finally ordered: "If the case has a good chance of winning, we will fight quickly and continue to kill chickens and monkeys." If we have a small chance of winning, then we will grind the time. The more the lawsuit is invested, the more hesitant the enemy will be, and the more beneficial it will be to us. ”

Johnny gives a thumbs up: "American companies are changing, ownership is in the hands of the directors and management is in the hands of the CEO. With a lot of money, Heaven is a private company, the boss can make his own decisions, and it is not easy for them to come to an agreement!"

After returning home and reporting, Lin Zhilan exclaimed: "Just for a lawsuit, and it is likely to lose the lawsuit, it is expected to invest millions of dollars? Brother Yi is really generous!"

Lin Yi spread his hands and replied helplessly: "Cracking down on small fish and shrimp can rely on word of mouth to win." Atari is a big fish that has long proven itself and has a very high market recognition. I have to behave fiercely against this kind of snake!"

Lin Yi's ideas are not suitable for secrecy. So through various channels, he showed his determination to his opponent: "I'm not happy, and I won't let you feel better!"

This ferocity of 'dying together' seems to have worked. Less than a week after the case went to trial, Atari handed over an olive branch: "$300,000, "Pac-Man" and "Space Invaders", home game console rights." ”

Lin Yi laughed angrily, and gave his middle finger on the spot: "When I'm called Hanako, two games are on the arcade, and the income is six or seven million a month!"

Pence came up to persuade: "I have investigated, and this price is normal. Therefore, the subtext of the other party is that they want to reconcile with us. ”

Lin Yi touched the back of his head, and couldn't help but wonder: "The lawsuit hasn't been fought yet, is the other party surrendering?" But that's right, you are rich and rich, there is no need to fight hard!"

He pointed to another document: "Why did Fairchild buy our game too? Two purchase intentions, submitted at the same time, is there any inside story?"

This time, it was Julie's turn to speak: "Fairchild spent 100 million yuan to build a video game console, which is expected to be launched on the market in August." They bought the game rights because they wanted to compete with Atari in the home console market. ”

Lin Yi couldn't help but sigh: "This company deserves to be a compatriot of Intel." 100 million US dollars, which is really a lot of money! Our two games, even if they are popular for a year in a row, I am afraid they will not make so much money. ”

Vice President Johnny reminded: "Our arcade machine, 100,000 sales in four months. They are not blind, it is impossible not to notice! Fairchild's games, I heard that they are all self-made. We are unique in the market. ”

Lin Yi concluded: "It seems that Atari is not frightened, but is alerting the other predator. This market game, after all, is multiplayer, not a two-sided battle. ”

Johnny asked again: "These two offers, are they refused?"

Lin Yi waved his hand decisively: "Why do you want to refuse? Talk on both sides, the longer the better! Talk sincerely, don't let people find out that we are procrastinating." Of course, if someone is willing to share a part of the patent of the video game console, then anything can be discussed. ”

On the same day, Paradise Games welcomed a special customer: "We at San Francisco Airport are renovating the departure hall. Your company's game consoles, the market evaluation is very good, we plan to introduce a batch. However, we ask for a special one. The chip should be replaced with the best to give passengers a top-level experience. ”

Truth be told, it's a reluctant invitation. How big is an airport, and how many arcade machines can be needed? In addition to not being able to produce them in large quantities, the procurement and production of small-batch chips is also a troublesome matter.

However, Lin Yi categorically instructed: "We must agree to come down, and the production will be cut into the queue to ensure priority supply." ”

The reason why this is so is because this small order shows an important business opportunity. He called Julie and gave another instruction: "Stations, airports, and ports are all excellent publicity windows. Your marketing department, immediately conduct an investigation. ”

A few days later, the news came: "Because of the weather, disasters, strikes, those transportation hubs, often receive complaints. In order to appease the grievances of passengers, the two transportation companies expressed interest in installing Paradise Arcade machines on the spot. ”

Lin Yi looked at the documents, his eyes narrowed with a smile: "There is a company that is willing to install it on the cruise ship?

"However," Julie gasped, "There is also bad news, the important hub of the New York subway has been occupied by Atari in the first half of the year!"

Lin Yi instructed: "These transportation hubs, no matter how small the order is and how profitable it is, try to talk about it." ”