Chapter 120: Countermeasures, E3 Exhibition
In the company's conference room, software and hardware talents gathered together, and Lin Yi immediately ordered: "The situation outside has been introduced by the president." My idea is to make a learning machine based on a game console. Now that the discussion begins, a plan will be formed at this meeting. ”
Wang Jie spoke first: "Although it is two products, the hardware architecture is almost the same, and there is no problem on our side." ”
Tom is also enthusiastic: "In addition to learning programming, there is a game called "Playing the Piano", which I think is quite suitable for learning machines. Anyway, for the sake of typing software, the learning machine must install a keyboard. ”
The result of the meeting was very interesting, the software side was easy to solve, and the hardware laboratory side, Wang Jie wanted to retract the opening words: "In order to integrate the mouse and keyboard, the internal architecture must be changed." For the sake of music games, the sound card must also be strengthened. ”
Lin Yi spoke directly and interrupted his complaints: "Whether it is funds or manpower, this side will give priority to you." ”
The hardware laboratory was upgraded, and Wang Jie, as the supervisor, was of course smiling.
After the meeting ended, Phelan made another suggestion: "The learning machine project should make parents turn around." However, the launch of the product may take a while. The immediate priority is how to delay the legislature by delaying the legislature. ”
Lin Yi scratched his head a little: "The US law of the sea system is really a bit troublesome! Even if the products and technologies are conducive to the country's competitiveness, if they cannot appease the opposition, they may die halfway." ”
Phelan bluntly put it: "After the rise of humanism, sometimes, national interests have to be compromised!"
It's useless to complain, Lin Yi went around and around, using his mind to think: "First of all, public opinion, not just protests. Let's find a way to make our voices heard, and it's best to be able to cause controversy! By the way, Phelan, what do you think, how about holding an exhibition?"
The CEO nodded: "It's a good idea to divert attention." ”
Lin Yi immediately shook his head: "In addition to this role, it is also necessary to make public opinion pay attention to the rapid development of the electronics industry." The best nationalists, stand on our side and fight together against the 'voices of the countercurrent'!"
American, Japanese, British, French, German...... As long as the company is a little famous, Heaven has sent an invitation. In order to resist the risks, the US counterparts have made concerted efforts to respond positively.
However, game companies in other countries are not in much trouble right now. As a competitor, people can't afford to see jokes. Therefore, in order to increase the attractiveness, the invitation letter specifically stated: "In this exhibition, Heaven will release the main product in advance and provide several game trials." ”
In addition, Game&Watch, Mac, and even toy companies like Lego and Hasbro are all invited, as long as they are involved in games.
Electronic entertainment expo, because the three words, the beginning letter is E, so it is referred to as E3 exhibition. The campaign was in full swing, and at this moment, the news came from the public relations department: "Atari called us and asked to be one of the organizers. ”
Lin Yi only thought for a moment before agreeing to this request: "The major media in the world spend a lot of money on advertising. Someone is willing to share, of course we agree. ”
In fact, the cost of funds is only a secondary reason. Dispelling negative public opinion is the main goal at the present stage. So, there is no need to stimulate Atari for the time being. Anyway, with foresight and foresight, establish the status of the first brother in the market, and it will naturally be achieved in the future.
The propaganda grew louder and louder, and the good news soon came: "Revitalizing California's economy and solving the unemployment problem is the top priority right now." Congressman McCain's proposal, the state legislature has been put on hold for the time being. ”
Hearing this resolution, Lin Yi couldn't help but joke: "This is to see the after-effects! It seems that we have to work harder." ”
Everyone worked together, and finally before the exhibition, nearly 500 merchants and more than 300 media were ushered in. Lin Yi didn't want to be exposed, so almost all of the things that came out of his appearance were given to Fei Lan. However, the bosses of major companies, he still has to receive them personally.
Atari is Cantona: "I really didn't expect that our two companies would also have a day together!"
In a friendly atmosphere, everyone exchanged some industry experiences. However, Nolan is no longer the boss. Facing his old opponent Lin Yi, the expression on his face, no matter how he put it, he felt uncomfortable.
So, he stepped aside and grabbed Taidong's Nishikaku Tomohiro: "The "Gunslinger of the Wilderness" you designed, the market response is first-class. If you come to Atari, we're willing to pay six times the salary. ”
Heaven's "Gunslinger" has become a hit game. Taidong's chief designer is indeed a first-class game talent, and Lin Yi is certainly coveted by it. However, as a partner, he is not good at poaching people directly, so he can only wait for the results.
After hesitating for a minute, Tomohiro Xijiao bowed and apologized: "Because of the newlywed Yan'er, I can only say sorry for your kindness." ”
Nolan's face was regretful, and Lin Yi applauded in his heart. He stepped forward and lost no time in interjecting: "RB enterprises implement a lifetime employment system. It is indeed not easy for people who want to poach them. Moreover, since Hua Cheng became the owner, Atari's working atmosphere has not been as free as before!"
This little discord may have inspired bad memories. Nolan's face became stinky, and he rolled up his sleeves and immediately flashed.
Lin Yi's side is just a small turmoil. Phelan's opening speech caused a stir among the attendees. In fact, he didn't say anything, just read a string of statistics.
Hearing these figures, everyone in the game industry looked excited. And the reporter friends also seem to have discovered a new continent: "I really didn't expect the video game industry to develop so fast. The market is doubling every year, and that's big news!"
However, there are also people who are unhappy. Atari CEO, Cantona turned his head and questioned Lin Yi's actions: "These numbers should be kept secret, God knows you know and I know, wouldn't it be the best situation? Let you stir up like this, the number of people who enter the market to grab food will definitely increase greatly! 500 this year, 1,000 next year." ”
Lin Yi was full of smiles, but his tone was very domineering: "The patents of video game consoles are in the hands of several of us. If you want to be on this stage, you have to ask for our consent!"
"But what about the arcade market? Bell, that old guy, whoever comes to him will give authorization, and the market is getting more and more chaotic!" Although the words are resentful, the two sides still have to cooperate. So, Cantona's venting is to the point.
The E3 exhibition ended successfully with all contracts signed with a total value of more than half a billion US dollars. Among game companies, the United States ranks first. And most of these companies are located in California.
After hearing the good news, the speaker invited the exhibition organizers to give a speech to the parliament: "Electronic entertainment is a sunrise industry, and the council can formulate policies to help local companies grow and develop. ”