On November 11, 2004, the first anniversary of the launch of the Vipshop website, at 0:00 a.m., the prices of thousands of items on the website were reduced, and many of them were sold with negative gross margins. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In order to make Vipshop's first anniversary a success, Fan Xingchen asked the company to spend 100,000 yuan to advertise the event.

100,000 yuan, not too much, not too little.

On the 10th and 11th, both Kaixin.com and Qdian.com invested a lot of resources to advertise the Vipshop website.

Happy network is Fan Xingchen's sole enterprise, advertising for another company under Fan Xingchen, naturally will not charge advertising fees, and Qdian.com, although Fan Xingchen is the controlling shareholder, but there are six other small shareholders, he can not ignore the interests of small shareholders, after negotiation, Q Dian.com symbolically charged 10,000 yuan of advertising fees, if other shareholders want to get the same service advertising, the cost must be several times.

In addition, Vipshop also placed a pop-up ad on the good 123 website navigation website, as long as you log in to this website, an ad page will pop up.

Today's good 123 is not a good 123 a year ago, the original founder sold this website to the domestic search giant Baidu, the boss has changed, but Fan Xing still maintains a good cooperative relationship with this website, in fact, Fan Xingchen's several companies are advertising on Baidu website, in the past year or so, he paid more than 700,000 yuan to Baidu website advertising fees, he expects that in the next year, advertising spending on Baidu website will exceed two million.

As a rebirth, Fan Xingchen and even the competition in the Internet field are particularly fierce, and it may not be long before the popular fried chicken is no longer popular, or even bankrupt.

FOR EXAMPLE, A FEW YEARS AFTER YAHOO WENT PUBLIC, THE STOCK PRICE ROSE GRADUALLY, WHICH NOT ONLY MADE THE TWO FOUNDERS RICH, BUT ALSO ACHIEVED THE IMPRESSION OF MASSAYOSHI SON, THE BOSS OF SOFTBANK COMPANY, WHO WAS HEAVILY INVESTED IN THE COMPANY, AS AN "INTERNET EMPEROR". In 2000, the dot-com bubble burst, and YAHOO began to decline, but despite this, it was still a company on the cusp, which had the opportunity to buy potential companies such as Facebook, but because of some small interests, these opportunities were missed, and as Internet giants such as Google and facebook reached the 100 billion dollar market capitalization, the yahoo opportunity became synonymous with falling behind.

Before being reborn, Fan Xingchen consulted more information for writing novels, and saw that Yahoo had the opportunity to acquire well-known Internet companies such as Google and Facebook, and he thought so in his heart, if Yahoo acquired these companies, it would be difficult for Yahoo to become the most top-notch company in the Internet field, because he also saw that some companies that originally had great development prospects were acquired by Yahoo, and their market share was declining and their influence was also declining.

MySpace, which was created before Facebook, has grown rapidly since its launch. Two years later, in July 2005, Media Mogul Murdoch's News Corp. invested $580 million in cash for Intermix-Media, then the parent company of MySpace, into the field of online news blogs and online social networking, owning the popular SNS site, the "lifestyle portal".

A year after News Corp.'s acquisition of MySpace, Facebook raised a new round of funding, when the company was valued at $550 million.

Facebook, which was originally inferior to MySpace, caught up, but a few years later, it was listed on the Nasdaq exchange, and the company's market value had exceeded $300 billion before Fan Xingchen's rebirth.

When MySpace was first acquired by News Corp., many people were optimistic about the development prospects of the site, after all, News Corp. was a huge media empire worth tens of billions of dollars at the time, and in fact, the situation of the site's acquisition can be described as tragic, less than six years later, News Corp. sold MySpace for $35 million in cash and stock, during which the market value shrank by 94% in six years.

At 0:00 a.m. on November 11, Fan Xingchen was in the office of Vipshop, and many employees were working overtime at this time, responding to the promotional activities of the website's first anniversary with full spirit.

The Vipshop website invested a lot of money in advertising, which attracted the attention of some online shopping enthusiasts, and after midnight, the number of views on the Vipshop website did not rise, but the turnover increased significantly. In the past few days, customers who originally shopped on the Vipshop website saw that there were discount promotions on the Double 11 store celebration, they were not in a hurry to shop, waiting for the arrival of this day, many people were ready early, put the items they wanted to buy on the shopping cart, and waited for the early morning of the 11th to log in to the website to check the price of the goods on the shopping cart, if the discount is really big, then they will complete the shopping order immediately.

The reason why I chose to shop in the early morning is because the Vipshop website clearly tells customers that the number of products with large discounts is limited, and it is on a first-come, first-served basis.

Whether Chinese or foreigners, the vast majority of people like discounts, what they want to buy, the greater the discount, the better, there is a cheap not to take advantage of, that is Sun Tzu.

After just over half an hour, Fan Xingchen couldn't help but feel sleepy, yawned a few times in a row, said goodbye to the company's top management, and drove home by himself.

When he went home, he entered the bedroom, took off his clothes and pants, and got into the quilt, Fan Xingchen woke up Li Qi, who had fallen asleep.

Li Qi opened his worried eyes, saw Fan Xingchen lying beside him, and smiled: "I'm back, what time is it?"

"It's going to be a little bit faster. ”

"After the wee hours of the morning, how much is the turnover of the Vipshop website?"

"More than 400,000. Fan Xingchen opened his mouth wide, yawned, and reached out to turn off the light, "Don't worry about it, go to sleep." ”

Fan Xingchen really didn't have the heart to chat with Li Qi, closed his eyes, and fell asleep not long after.

More than nine hours later, Fan Xingchen woke up, opened his eyes, and saw that Li Qi was not in bed, and there was no one in the bedroom.

"It's so comfortable!" Fan Xingchen lifted the quilt, got up, looked at the wall clock hanging on the wall, and muttered, "I've slept for so long, and I see that I owe a lot of sleep debts." ”

Fan Xingchen got out of bed, got dressed, and went into the bathroom to wash.

After washing, Fan Xingchen went downstairs and saw Li Qi sitting in the living room reading documents.

"Kiki, are you at home?" said Fan Xingchen with a smile.

"Knowing that you were at home today, I didn't go out to work and stay at home with you. Li Qi put down the document in his hand and stood up, "What do you want to eat, I'll make it for you?"

"Uh-" Fan Xingchen pondered for a moment and said with a smile, "I want to eat braised yellow croaker, and you can watch the other dishes be cooked." ”

"You sit in the living room for a while, and I'll go to the kitchen and make lunch." ”

Fan Xingchen hesitated for a moment, and said with a smile: "I'll give you a hand, do housework with my wife, it's interesting!"