Chapter 1048 The era of network multimedia is coming
While living in Hillary's villa, Hong Tao also met an old acquaintance, Tang Cai. The Japanese girl had been staying in New York as an employee of Crystal Orchid Capital to study musical, and when Hillary became pregnant with a child and became a contracted artist of Golden Throat Media Group, she called her former roommate back from New York and reunited with the intention of developing in Golden Throat Media Group.
Of course, Hong Tao has no opinion, there is not one more employee in the group, and he can also complete the tasks he has not completed before by the way, and continue to make Tangerine Cai pregnant. He didn't believe it, how could his high success rate be ruined in the hands of a small Japan?
With Lily, Hillary and Tachibana by his side, he secretly dates Kelly from time to time, and Hong Tao is busy enough. In order to make up for his guilt for his daughter, Hong Tao even hugged little Hillary to the show and acted as a judge while coaxing his daughter. The audience and contestants did not have any objections to Hong Tao's behavior, because Hong Tao, the judge, is a bastard and generally does not express any constructive opinions, and it has little to do with him or not with the final selection results. His judging criteria are very simple, the audience applauded warmly, then he agreed to pass the contestant, the audience applauded enthusiastically, he did not agree to pass, anyway, the final pass or not depends on the opinions of the other three judges, it doesn't matter if he agrees or not.
When the first issue of "I Have a Dream" ended, it made some people happy and some worried. Happily, ABC and FOX, two television networks that bought the broadcast rights, bought a program with extremely high ratings at a very low cost, and it can be said that they made a lot of money in this transaction. The other three national television networks are worried. NBC, CBS, CW, these three giants didn't pay attention to the olive branch extended by Golden Throat Media Group at that time, and they didn't expect this show to become popular out of thin air.
How popular was it? The ratings in the first week of the broadcast were not too high. According to AC Nielsen, only about 5 million TV viewers in the U.S. watched the show. It's time for the second week. The ratings went up, tripling all of a sudden, reaching 15 million viewers, which can be regarded as a good result among similar programs, and even surpassed many popular TV series.
Private TV stations and television networks were nimble, and when they saw that it was profitable, they immediately moved "I Have a Dream," which was scheduled to air at 9 p.m. on Sunday night, to a prime time slot on Friday night, and then rolled out publicity and advertising. It really had an immediate effect, and by the third week of the broadcast. The number of viewers immediately doubled again to 30 million. Don't underestimate these 30 million viewers, this is not the same concept as Chinese audiences, these are all pay-TV users, according to this data evaluation, "I Have a Dream" has become the first in the ratings of this week, leaving the second place a big distance.
When the first episode of the program was all broadcast, the number of viewers remained at about 40 million, and the last episode was the final of the division. The number of viewers exceeded 50 million, which was higher than the Super Bowl final, and it became a hit show 100%. The one who laughs laughs so much that his eyes can't see, and the one who cries has dried up all his tears.
At this time, it shows how clever Hong Tao's method of selling in installments is. If the entire program broadcast rights have been sold, the crying people should be Barbara and the entire Golden Voice Media Group. Now Barbara and her business people are smiling and bargaining with those advertising sponsors and TV networks. A program with record ratings. It must be the same as the broadcast price of a new program, and the sponsorship fee is also different. It's okay if it's too high. You don't want to have a bunch of people in the back of you, and if you don't sponsor, there are a bunch of people waiting to sponsor it. Our show is now fragrant, don't worry about selling!
However, Hong Tao also told Barbara, don't open your mouth at once, but go down for a long time, and don't forget to do the original purpose of this show. It is not entirely for the purpose of making money, but to use this to get close to one or several of the five major TV networks, preferably a long-term cooperative relationship, which is the most beneficial to the future development of Golden Throat Media Group. If he forgets this most basic requirement for profit, Hong Tao will be very disappointed, and once he is disappointed, some people will have to pay the price. If he loses money, but meets this most basic requirement, Hong Tao will be very happy, and once he is happy, some people will reap surprises, both are equally huge!
After finishing the first episode of "I Have a Dream", Hong Tao left Los Angeles and did not follow the production team to Houston, the production place of the second episode. He doesn't plan to be a judge anymore, and now he doesn't need to use his fame to create momentum for this talent show, and the judges and special guests of the second phase don't need him to give up his face to beg grandpa to tell grandma. Now it's the program team picking and choosing who can decide who can get on the first issue, the situation has changed in an instant, the person who asks for someone has become the uncle, the former uncle has become the person who asks for people, things in the world are so wonderful, and the hustle and bustle are all for profit!
Where did he go? He ran back to New York, where there were a few important things waiting for him. The first is to hold a single press conference, and he is finally going to perform on the world's highest stage, but this performance is in quotation marks, not really going to sing on stage. With his basic skills and singing skills, it is still a bit difficult to hold a live concert performance, even if he enters the recording studio, he still stumbles.
His so-called performances are nothing more than a series of MV shorts released with each of his singles. In order to make the image quality clearer, these music videos did not use the Jackson mode, which was popular at the time, that is, the music video mode, but used the more expensive laser turntable mode to record and distribute. In fact, if this problem is placed in China, it will be very easy to solve, and it will not be over if VCD records are directly released, but this technology is not popular in North America, because it conflicts with DVD patents and cannot be avoided.
The use of laser turntables to release their own MV albums is not only costly, but also expensive, even in developed countries, not everyone can afford a laser turntable very casually, it is difficult to meet the needs of ordinary listeners. What should I do? This problem is an unsolvable ending in the eyes of others, either you release a music video, or you don't have to be afraid of low sales, choose one or the other!
But Hong Tao is not an ordinary person, and this question has become three choices for him, and in addition to the first two, he has one more option, and that is the Internet! That's right, he wants to release his album and MV on the Internet, how can he release it? As in later generations, music in MP3 format and MV short films in MPEG2 format are put on a turnstile music download website, and then provided to all users around the world who use the Internet to download for a fee, a song for a dollar, and a short MV for a dollar.
The download site has been prepared for a long time, and their servers are set up in four large database companies in San Jose, New York, Hong Kong, and Düsseldorf, and some of those data servers will temporarily serve as servers for this music and movie download site called Digital Entertainment. It has been in trial operation since September, not only helping Yahoo to undertake part of the online voting and statistics of the "I Have a Dream" program, but also converting the format of the "I Have a Dream" program, delaying it for a few days before putting it on the website to provide download services for audiences around the world, and some programs for which the Golden Throat Media Group holds the copyright have also been released one after another. As long as you register as a member of these program sources and pay a certain fee, you can download the program you want to watch on this website.
After two months of running-in, the staff of the digital entertainment network has basically become familiar with the download business, and improved many of the bugs, improved the security of the website and the speed of access, just waiting for Hong Tao to put his album and MV up, and then began to officially announce the beginning of a new era, which is the era of network multimedia. If Hong Tao's attempt is successful, then the digital entertainment company will start to negotiate cooperation with major film companies and record companies, encouraging them to bring the copyrighted movies, TV series, music, entertainment programs, sports programs, etc. to the website for a fee, and everyone can share the fee according to a certain percentage, which is good for everyone.
In fact, Hong Tao can also use a more vicious way, that is, all of them are free to download, and the website only relies on advertising to make money. But after much deliberation, he gave up on the idea, because to do so would put himself on the opposite side of the traditional entertainment industry, and he would face endless lawsuits. This is a situation where the winners all win and the losers all lose, Hong Tao has never liked this model, what he likes the most is that everyone is harmonious, sitting together and making money together. As for making more and making less, he doesn't care very much, as long as he earns, the most important thing is that he wants to integrate this model into the traditional entertainment industry, boiling frogs in warm water, and letting them become their own hosts unconsciously. When they are bitten by their big parasite, they will find that it seems to be a little late to clear themselves again, and then they will have a showdown, and they will have bargaining chips with them, and the situation is much safer than tearing their faces directly as soon as they come up.
Of course, there are also disadvantages to this, because you can't infringe on other people's copyrights, so the collection of program sources will be much less, plus it is a paid model, it will be less attractive than the free model, and it is difficult to form a huge interest group in a short period of time. If this model is learned by others, maybe a bunch of free download websites will pop up after a while to compete with their own digital entertainment network. Once this situation is formed, the life of the digital entertainment network will not be easy, and it may have to be continuously transfused to survive. (To be continued......)