Chapter 147: Strategic Plan, Boarding the Thief Ship

In the program "Jiashi Lecture Hall", the first speaker is very important. Lin Yi hopes that this opening person will be played by his old friend Professor Sima. The other party is 60 years old this year and has just retired with honors. After that, I went to the "Hundred Schools" Forum, and I had plenty of time.

The old professor was a little embarrassed: "I have just completed the investigation of the Silk Road. ”

Lin Yi nodded understandingly: "I know, Afghanistan, Iran, Iraq, you must be very tired after running so many places in a row." ”

The other party waved his hand: "Do what you like, you don't feel tired at all!" The main thing is that along the way, there are a lot of feelings and thoughts, if you don't sort it out as soon as possible, I'm afraid that I will forget it then, after all, I'm a little old." ”

The solution, Lin Yi came in the blink of an eye: "My company invented the Walkman a while ago. It's a portable recorder that can record whatever you have in no time. ”

He added: "Just like archaeology, this time you will be given an assistant. One is on hand to help you record, and the other is to organize your materials at home. In this way, you have a doppelganger. ”

The big benefactor is so thoughtful, of course Professor Sima is not easy to refuse: "I have been on TV shows before, so I have a little experience." If I don't specify a theme, I can talk about the Silk Roads. ”

"All I can say is sorry, as an opening speech, it's better to set the mood. So this time, we chose three countries. ”

"No problem, I've talked about this many times when I'm teaching students. However, the topic is so big that an hour-long lecture can easily become empty. ”

"Don't talk about anything else, just talk about Guan Yu and Guan Yunchang. Not only Hong Kong, Macao and Taiwan, but also the entire Chinese-speaking circle, Guandi culture is very prosperous. The people love to listen, and the program has ratings. ”

"So the scope of material selection is mainly "Romance of the Three Kingdoms"? Otherwise, Guan Yu in the official history may not be liked by ordinary people. ”

"No, the characters in romance are already familiar to people in storytelling and opera. You're a university professor, so of course you have to talk differently. The canonical history and the romance, we make the audience get a sense of freshness through comparison. ”

Soon, university professors, TV screenwriters, and storytellers ...... , the program preparation team was established. Experiences and thinking are at odds with each other, and discussions are sometimes heated and sometimes intense. In this process, one classic joke after another came into being.

However, in private, the old professor inevitably complained: "As long as it is not good for Guan Yu, that storyteller is like trying to fight with me! And your choreographer, let me use more of this unverified to deal with these problems, it is too flattering to the audience!"

Lin Yi is well-founded: "A historian said that history is true, but history is not. From different standpoints, there will be different interpretations. Just like Wei, Shu, and Wu, there are often contradictions between the history books of the Three Kingdoms. ”

After defending himself, the big boss turned his hand again: "Where there is a clear historical basis, you can speak bluntly on the pulpit." Where it is easy to find faults, you can try to wait for research, and you can also leave some suspense for "Hundred Lectures". ”

Professor Sima nodded helplessly: "If you say this, you will inevitably be laughed at by your friends." Say I'm not looking at history, I'm here to study mythology. But there's no way, who makes me owe you a favor, it's really soft-mouthed and soft-handed!"

Lin Yi asked the professor to sit down, went to the next reference room to get the comics, and then pointed it out to the other party: "Three Kingdoms", the work of Yokoyama Guanghui. These loose drafts next to them were drawn by my studio. ”

The old professor applauded, but it was not for the comics: "You did a good job, such a rich cultural heritage, you shouldn't let the RB people specialize in beauty!"

Lin Yi climbed along the pole and immediately cried out: "RB has a population of more than 100 million, and the market in the Chinese-speaking circle is less than 30 million people. It's not easy to compete for the right to speak, so you can help me. ”

The old man was also heroic: "Even if I sell this old bone to you! Say, what else is the matter?"

Lin Yi reached into his pocket and took out a handful of cards: "This is the board game "Three Kingdoms", I would like to ask you to endorse and promote this game in college." I heard that after your retirement, you are still working as an honorary professor at several universities?"

After understanding the rules of the game, the professor patted his chest: "With both history and intelligence, this game is very good." I'll sell old faces and help you advertise. ”

The other party both gave in and helped, of course Lin Yi had to give face. Lectures, comics, animations, novels, games, as well as large-scale film and television dramas and documentaries, he put the vision of the whole series of Three Kingdoms in front of Professor Sima's eyes.

The old man was dumbfounded, and sighed again and again: "You are a young boy, your ambition is really not small!"

Lin Yi smiled kindly: "This is a strategic plan, and only three people understand it now." Even my secretary Fisher-Price doesn't know yet, so you can help me keep it a secret!"

Lin Yi's "Nanyang Observer" is already the first Chinese newspaper in Hong Kong, selling 550,000 copies, and at least 1 million people can see it: "At 6 o'clock this afternoon, Jiayi TV officially resumed broadcasting to serve the citizens of Hong Kong." ”

"Jiashi Forum" is the pillar of educational programs, and of course it must focus on publicity. For Professor Sima himself, of course, it must be packaged. Sima Qian's descendants, this gimmick is definitely enough.

Guan Erye's path to becoming a god, the newspaper also made a brief description. However, in many places, suspense is processed so that readers are itchy and unbearable, and then have a desire for knowledge.

"The History of Celebrity Love", this is a hit TV series. Although it was a while, the audience stickiness was not bad. Moreover, if it is broadcast in prime time, the ratings will not be bad.

After the TV series is over, it's the turn of the educational period. Lin Yi sat in the control room and continued to pay attention to the ratings.

"Ratings are declining. ”

This is normal.

"The advertising time has passed, and the curve is stabilizing. ”

After the broadcast of "Jiashi Forum", deputy director Liu Xuelu was very excited: "The average rating is 20 points, as an educational program, this number is quite good!"

When it was rebroadcast the next day, the ratings were still 18 points. Jiashi's influence is far worse than TVB. The impact of the shutdown has not subsided, and it is good to have that number.

Lin Yi immediately ordered: "The program of "Hundred Lectures" can be started now. ”

The response to the show was good, and there were many calls from the audience. One of the phone calls was very interesting: "Professor Sima is famous, but I think some of his views are very problematic. ”

The other party is on the side, and he really says one, two, three. When the operator inquired, it turned out that the other party was also a professor, and he was also an archaeology major.

Lin Yi waved his pen and sent an invitation to the other party to be the second keynote speaker of the show.

When Professor Sima learned about it, he laughed angrily: "This old thing, I have retired, and he is still chasing after him." Last time I inspected the Terracotta Warriors, they wanted to grab my place!"

Lin Yi apologized to the other party: "The topic is hot, and the hype is delicious." But don't worry, these are all gimmicks and won't make it impossible to get off the stage. ”

"On your thief ship, my old bones can be regarded as selling them to you!" The old professor said the same thing a few days ago, but the tone was completely different.