Chapter 239: Land Auction
The establishment of Xiaoge Food & Beverage Group is relatively simple, and if you have money, you can buy the best food and beverage production line in the world. These civilian devices are not regulated and are therefore readily available.
But it is very difficult to develop food and beverages without using preservatives on the basis of nothing.
Shen Danqing had to think again this time, and after sending Peng Bin away, he sat on the recliner and thought quietly. This posture allows him to be more in shape, so whenever there is something important to think about, he is used to sitting in the chaise longue and thinking.
Shen Danqing has always been a person who plans and then acts, he will not be reckless and unprepared to enter an unfamiliar industry.
Drinks are good to say, he has seen so many varieties of drinks in his previous life, such as tea drinks, milk tea drinks, herbal tea drinks, functional drinks, fruit juice drinks, coffee drinks, mineral water, etc., and the above is enough. Too much variety is not necessarily a good thing, and it may cause your own products to squeeze your own products.
In addition, beverages do not have to use preservatives to maintain quality, and sterilization measures can be taken when bottling, and they can also be stored for a short period of time, but they may not have a long shelf life of drinks with preservatives, and their general shelf life is more than 3 months, and some are as long as more than one year. In fact, as long as the operation management is in place, a shelf life of more than one month is enough. Why do you want such a long shelf life? Food is still based on health as the first element.
Of course, although it is based on the drink of his previous life, the specific recipe or the content of the main ingredients will still be very different.
For example, fresh orange juice drinks will always be real orange juice, or orange juice content will be the majority. Instead of selling dog meat like other beverage manufacturers. Mix some coloring, flavor, preservatives, and sweeteners to make it an orange juice drink. Shen Danqing wants to be high-end, and sells it at whatever cost he uses, he believes that there are always people who know the goods and have a high taste for the quality of life. He will not cut costs in order to cater to the public, creating an embarrassing situation of not being able to go up or down.
In addition, the drink will contain as little sugar as possible, and chemical sweeteners such as saccharin will not be added. Fructose will be added to beverages that really want to add sugar, in short, before the product is sold, regardless of the cost, everything is based on health as the first starting point. At that time, how much cost is used plus the appropriate interest ** after the price to buy. People may sell orange juice drinks for 3 yuan, but I sell them for 10 yuan. Of course, good goods must be sold at a high price, as long as the advertising is in place, there are always people who know the goods.
It's just that the scope of food coverage is too wide, and only a few foods can be selected as a breakthrough at the beginning. Just like instant noodles, instant noodles are a type of instant noodles invented in Japan in the fifties. It is a good filling for those who are traveling abroad, it is simple and convenient, soak it in boiling water, cover it for two minutes and it is ready to eat. Later, it was the main source of food for otaku and otaku, and it can be said that it has made a great contribution to the survival of mankind.
Since the market is so big, of course Shen Danqing will also develop it. However, flour is not used to make instant noodles, because then it will have to be fried. This is determined by the characteristics of the noodles, if they are not fried, they will be a bowl of pulp when soaked in water, which will greatly affect the taste.
China has been inherited for 5,000 years, and there are many kinds of food. In addition to noodles, there are flours made from various grains, such as sweet potato flour and pea flour, as well as rice noodles made from rice. These food ingredients can be made into instant noodles without frying.
Other foods are also health as the first element, for this reason, Changsheng quality inspection standards will also add food hygiene and safety standards. There are also excellent local specialties and seasonings that will inherit and carry forward the Chinese folk, such as fermented bean curd, chili sauce, hot pot base, soy sauce, edible vinegar, cooking wine and so on.
"Boss, it's time for lunch. Just when Shen Danqing was immersed in thinking, Secretary Liu saw that the boss hadn't come out for lunch yet, so he came in to remind him.
"Oh! time flies so fast! Okay! I know, I'll go down to eat at once. Shen Danqing said to Secretary Liu in a trance. Thinking with heart is also very brain-consuming, so Shen Danqing has not woken up for a while, and needs to sit quietly before he can go downstairs to eat normally.
In the office of the general manager of NB Trading Co., Ltd. on the 50th floor of the Bank of China International Building in Central, Hong Kong, Zhang Tingdong is dancing happily. It turned out that he had just received a call from Mr. Peng, saying that the boss wanted them NB Trading Co., Ltd. to set up a self-selected supermarket. He had long wanted to set up a supermarket, and when he saw that there was so much money in the company's account, but he could only lie in the bank and eat interest, he was bent on finding a good investment project. He is clear about his company's positioning, which is to focus on the business sector. Then the best option is the self-selected supermarket, which is a new business operation model that attracts more popularity than traditional shopping malls.
Since the boss has positioned the supermarket as high-end, it must be luxuriously decorated, and it is best to buy it yourself. Zhang Tingdong had a general plan in his mind.
Since it is high-end, it must have high-end momentum. He plans to purchase his own commercial land and build a three- to five-storey low-rise shopping plaza. To be honest, the podium under the high-rise commercial building lacks a bit of luxury as a shopping mall. Because the building itself restricts the layout of the shopping mall, and parking is also a big problem, the commercial building itself needs a lot of parking spaces, which conflicts with the parking of customers in the shopping mall.
After thinking about it, Zhang Tingdong sent someone to learn about the recent commercial land auction in Hong Kong. Hong Kong stipulates that there are three types of land uses: commercial land, residential land and industrial land, and the prices are also different, among which commercial land is the most expensive and industrial land is the cheapest. The real estate-related laws and regulations of our mainland are still learning from Hong Kong's methods.
After two days of inquiry, Zhang Tingdong learned that there happened to be a commercial land auction in Central held recently, and tomorrow is the deadline for submitting the auction qualification application and paying the package certificate, and the auction will be officially held the day after tomorrow.
Zhang Tingdong learned a little about several commercial plots, and found that one of them is a small plot of land in the bustling center of Central, which is suitable for his company to build a shopping mall. So he immediately decided to send someone to apply for the auction qualification.
The time was just right, and on the last day of the auction deadline, they applied for the auction qualifications, and those real estate predators certainly did not expect to rush out of NB Trading Co., Ltd., a company that has nothing to do with the real estate industry, to bid with them on the same stage, so some of the means are too late to perform.
The Lands Department is the competent authority for land leasing in Hong Kong under the Planning, Environment and Lands Branch of the Chief Secretary for Planning, Environment and Lands.
The land auction system in Hong Kong is different from that of other countries and regions, according to Hong Kong law, all land in Hong Kong belongs to the Queen, and the Hong Kong government only helps the Queen to manage it. Therefore, the Hong Kong government only has the power to lease, so there is a provision that the land lease authority varies from 99 years to 7o years.
The District Lands Office of Hong Kong Island East is located on the 20th floor of Litton House, 133 Hennessy Road, Hong Kong. This is the location of this land auction.
The auction was held at 10 a.m., and Zhang Tingdong arrived at the venue at 9:30 with his secretary and several key managers of the company. Before the 97 financial crisis, it was the golden age of Hong Kong's property market, so almost all the big real estate companies in Hong Kong were present.
Everyone is an old acquaintance and an old rival in the real estate industry, so they all know each other and even know each other, only Zhang Tingdong and his party are complete strangers. The entire venue looked at Zhang Tingdong and them with strange eyes.
You must know that after decades of prosperity and development, Hong Kong has already formed a large consortium, among which the five major real estate consortiums are the strongest, they are Li Ka-shing's Cheung Kong Real Estate, Kwok Bingxiang Kwok Bingkun Brothers Sun Hung Kai Properties, Lee Shau Kee's Henderson Land, Cheng Yu-tung's New World Real Estate, and Pao Yugang's Wharf Industrial.
These real estate companies basically include the top five listed companies in Hong Kong, but the rankings change from time to time. This shows how much influence they have in Hong Kong.
When they saw that another Jianglong company wanted to come to Hong Kong to test the waters, they all stared at Zhang Tingdong and his party like a joke.
Zhang Tingdong turned a blind eye to the strange stares cast by others, and he calmly acted as if it was none of his business. Because he has this strength, the so-called money strengthens people's courage, NB Trading Co., Ltd. has really made a lot of money in recent years, so he is not stage frightened at all for these real estate predators. Everyone is a Hong Kong company, why can't he buy land?
At ten o'clock, the auctioneer officially appeared. This auctioneer was specially invited by the Lands Office from Christopy's auction company, and the professional is different, and he enlivened the venue with witty words as soon as he came up.
Immediately after that, he made a surprise auction and officially started today's first land auction. A total of seven plots of land were transferred and leased in this land auction.
Zhang Tingdong has no interest in the other six plots of land, and their NB Trading Co., Ltd. is not a real estate company, so they do not want to participate in the auction of other plots. Until the auctioneer patted the shocked wood again and said: "Below, the sale is Lot 112 located in the middle of Hollywood Road and Tudanton Street in Central, with a land area of 80,000 square feet and a starting price of 103 million Hong Kong dollars." Immediately afterwards, he slapped the shocked wood again, stretched out his left hand and signaled: "Next, please bid for the company that intends to bid for this land." ”
As soon as he finished speaking, someone held up a sign, indicating that the person had bid 100 million and 4 million. According to the regulations, the price will be increased by 1 million each time. It turned out to be someone from Sun Hung Kai & Co. who raised the card.
Zhang Tingdong didn't understand the auction procedure, and he was afraid that he would misunderstand the opportunity, so he quickly raised the sign in his hand without waiting for the auctioneer to knock on the gavel.
The auctioneer swallowed what he just wanted to say back into his mouth, pointed at Zhang Tingdong with his finger and said, "Okay, NB Trading Co., Ltd. bid 100 million and 5 million, does anyone offer a higher price?" ......
To be continued......
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