As the time came to the end of November, the music industry and television industry in North America invariably entered a period of silence, like the sultry weather before a rainstorm. Pen & Fun & Pavilion www.biquge.info

Although ordinary people don't know the reason for this unexplained anomaly, among the North American television networks, they all tacitly set their eyes on a new program - the AMA American Music Awards.

If you really want to say it, in fact, the AMA American Music Awards were not originally an eye-catching award, after all, in terms of the attention of the awards, the Oscars and the Grammys are still dominant.

But the Lion TV station made a big fanfare from Disney and exchanged "Who Can Be a Millionaire" for the broadcast rights of the AMA American Music Awards, which made the executives of the national television network puzzled.

ABC is naturally smiling and making a fortune, but several other companies can't help but pay much attention to the "abnormal" behavior of the fire lion.

November 20th is the opening day of the new AMA American Music Awards. Because the whole process was broadcast live, it was also a new challenge and experience for Fire Lion TV.

At eight o'clock that night, at the Nokia Theater in Los Angeles, a silver arc appeared in the center of the venue with a burst of futuristic music.

A figure appeared at the end of the bend and was the host, a rather raw black guy: "Hello everyone, welcome to the AMA American Music Awards, I'm host Nick Canon." ”

As soon as the fire lion came up, he played a rather bold card and used a new host! This can't help but make people secretly surprised.

But while others are still reminiscing, Nick Cannon, the handsome pot that has "hooked" up with Kardashian and Mariah Carey before and after in "history", has already opened up the next link.

"As you know, the AMA American Music Awards have a long tradition and history, and now at the turn of the millennium, we're bringing you the new AMA. ”

"So let's take a look at today's first guest performer - she loves flowers and flowers blooms, pure, beautiful, sexy and charming, everyone - Britney Spears!"

Everyone didn't expect that as soon as it opened today, Britney, the fire lion's secret weapon, appeared.

Since the second half of this year, with the global release of Britney's first album and Britney's global tour for nearly half a year, her popularity has risen rapidly, and she has finally completed the reproduction of "history".

But at the same time, Britney's team, at Sid's behest, not only did not appear in the public media as often as they did in history, but also did not play any bloody drama about the Southern Catholic vow of chastity.

Instead, it uses hunger marketing - the more you want to see it, the more I don't show it to you, deliberately reducing Britney's appearance in the public media, and instead raising the public's enthusiasm for Britney's popularity.

This ushered in the first tall grass of the AMA as soon as Britney Ann appeared, but the blue lights that took up half of the Nokia Theater's central arc slowly lit up in the direction of Nick Cannon's finger.

The irregular TV wall behind it lit up, and nearly ten large LCD screens, large and small, showed a post-apocalyptic world of steel and ruins.

"This、This is!?" Insiders in the TV circle were immediately shocked,Now is far from the time when Samsung Group is rampant with LCD TVs,Although LCD TVs are regarded as the direction of the industry,But the shortcomings of high prices have always restricted it。

Now that the fire lion has played such a big trick as soon as it comes up, this determination to show the difference is very clearly conveyed to everyone.

In front of the video wall, there is a black real scene, and then a beam of incandescent lights comes down directly above. The audience immediately noticed that on top of the real scene, a hanging square platform was slowly lowered.

The platform is also full of steel and ruins, and in the center of the platform, a blonde girl stands with her head bowed, and she is seen wearing a white one-piece swimsuit-style gown and chiffon jacket.

Seeing her, the audience in the Nokia Theater immediately boiled.

"Britney!!", "Love you!", "Yooooo-!"

As the platform descends, rust-red fireworks and appropriate smoke begin to erupt all over the huge set, setting the mood just right.

The platform was in place, the main light behind it immediately lit up, and the metal set that had been erected turned on left and right, "Hey, are you ready?" Britney said, picking up the microphone and taking a step forward.

On the huge set where there was no one at the beginning, out of nowhere, there were dancers one by one, and I saw them drawing realistic zombie makeup, which looked exquisite and cool.

Then Britney started singing: "Crazyyyyy-!"

"Baby, I'm-so-into-you!

It's "You-Drive-Me-Crazy"!, a fast song about the passion of infatuation.

Whether in the MV or at Britney's concert, this is a soft and passionate song. Britney has always interpreted this song as a barmaid.

But now, in this post-apocalyptic scene, the super cool dance of many zombies, and the pure white dress of Britney in the last days, have created a new style for the current performance.

It's a little fresh, but when you look at it, everyone thinks it's really emotional!!

"Damn!" Many people couldn't help but burst out in their hearts, such a big scene, such a delicate style, that is something used in the MV, it is simply used by people who make movies!!

They were really right, in order to set an example for Fire Lion TV, Sid used the top Hollywood team for this new creation of AMA.

Whether it is the LCD screen wall specially made by RB Sharp, or the choreography, makeup, and costumes performed by all the singers, they are all in charge of Hollywood's top special effects makeup artists, and the exquisite and huge steel set displayed in front of the audience is also created by Hollywood's top special effects artists.

The stage effect created by all this is not inferior even after more than ten years, let alone now in 1999?

The audience was mesmerized by the beautiful live performances, and the insiders were shocked by the exquisite and gorgeous live performances. There was only one word left in everyone's mind: "WOW!= I'm going to wipe it!!"

A song "You-Drive-Me-Crazy" was originally in Britney's album, which was not too popular song, but today, with such a scene and atmosphere, it is actually very touching!

Under this fast-paced song, the latest AMA American Music Awards have officially kicked off!

Of course, as an awards ceremony, the most important part of the AMA is the presentation of major awards. From rock pop, to country rap, from soul R& B, to Latin Psychics.

As one of the three major music awards in the United States, the AMA has added the sales data of the record as an auxiliary reference on the basis of the original consumer voting and selection, so as to comprehensively select the best singers and artists of the year.

The apparent reason for this change in the selection method is that the Dick Clark Company itself has made a reform, because they want to be more fair and impartial!

But participants in the music industry can't help but speculate about how much energy Sid Leon and his Fire Lion Group have exerted behind this?

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Just after the disruptive AMA American Music Awards came to an end, the new media station had just begun.

In the latest issue of Billboard magazine, they vehemently used "Incredible AMA! Incredible Fire Lion TV!" as the cover headline.

This authoritative magazine in the music industry uses long content and pictures in the text to show readers the new style of AMA, whether it is gorgeous and beautiful scenery, or the rhythm of movement and stillness, which allows the audience to experience a top audio-visual feast.

Not only that, "Billboard" also introduced the improvement of the AMA's selection method, and joked that "AMA's more adoption of data is an imitation of the Billboard Music Awards." ”

But no matter what, it is an indisputable fact that singers who are more popular with the public are more likely to make achievements on the AMA, and this coincides with AMA's positioning as "a commercial indicator representing mainstream music"!

So the AMA is really happy to see this kind of reporting happen.

Although "Village Voice" is a magazine with rural music content, it also has a lot of coverage of the new AMA. One of the most surprising results is that Britney Spears not only defeated Christina Aguilera who has always followed her in every way in the Artist of the Year category.

Moreover, Britney's performance of 5 songs in one breath in this AMA was also ridiculed by MTV TV as "AMA has almost become Britney's solo concert." ”

In contrast, the little beauty Christina Aguilera only performed her debut song "Genie In a Bottle".

This kind of favoritism even some gossip magazines can't help but joke, "People who don't know will think that Britney Spears is AMA's own daughter!"

But the result was immediate, with the AMA reaching more than 19 million viewers nearly doubled after the revamp, which was originally just over 10 million viewers.

This can't help but make other music TV stations red, especially Viacom's MTV TV, its founder Robert Pittman also said sourly in the media: "This behavior of Fire Lion TV is a monopoly, and we should oppose their unfair competition!"

He's talking about Britney's refusal to go to the MTV Music Awards.

However, it is somewhat ridiculous for a large group with a market value of tens of billions to accuse a new group that has just been established for more than a year.

Finally, Rolling Stone magazine didn't say much, but it also praised Britney's excellent performance at the AMA, saying that "her wonderful performance on the spot hit back at those who doubted." ”

Because compared to Britney's weak live performance in "history", after nearly a year of vocal training, breathing training and other technical improvements, Britney's singing skills have greatly improved.

Of course, on this basis, what Sid and Max (Martin) value more is her interpretation of the emotions of the song, although these songs of "BabyOneMoreTime" are still somewhat inextricably linked to the suspicion of water songs, but if any song wants to become a real classic, then the truth behind it is a necessary foundation.

To Sid and Max Martin's surprise, Britney is so talented in this area!