In the afternoon, when the training teacher announced the exam questions, everyone knew that Lin Xiaomu's guess was indeed correct, and the preparation time given for the exam questions was one day, and this exam question was a topic that everyone could not guess, and six interns were required to go to Weibo to find a hot search, write an advertising copy that took advantage of the marketing through hot events, and display it in the form of ppt.

"In this way, when we go back tonight, the three of us will have to search carefully and select three hot events from them." Not long after Lin Xiaomu saw the exam questions, he already had a plan in his heart.

"Only three? I just overheard another group saying that they were looking for all the hot spots of the month, and they could get hundreds. Weng Li was still a little worried.

"First, there is not enough time; Second, sometimes a large amount of resources is not a good thing, it will increase our search time and cost; Third, we focus on quality, not quantity. Lin Xiaomu calmly analyzed them one by one.

…..

In a rental house.

Yu Yun had just finished taking a bath, and while applying the night cream, she said, "Xiao Mu, I saw that Ye Yi became the captain of their group today, and he did a good job." ”

"Well, I saw ...... too"

Today, Ye Yi's performance is the best among the six people, when she took the training class, she could talk about the advantages and disadvantages of several famous foreign companies in a short period of time, and even remembered the company's establishment time and historical events clearly, and the training teacher praised her on the spot. And when she saw her leading the team today, she was quite courageous, and now Ye Yi is really no longer the object of everyone's underestimation.

Since the time for handing in is still quite tight, you must determine the theme, plan the content, write the copy, make a beautiful PPT, and finally prepare the content of the speech. Lin Xiaomu served as the team leader this time, and when he discussed not long in the morning, he immediately decided that the hot spot of "post-90s marriage tide" found by Weng Li was the theme, and the promotion product was a blind date dating APP.

They imagine this APP to be completely different from the marriage and love APP on the market, their APP can also be said to be an animated character simulation game, which can create an online dating scene, in which there are different characters and different scenes to choose from, and the other characters in the scene are other real people who come in to make friends and find a good match, and can find the animated characters displayed in the APP in real time to chat and make friends. They also gave this app a literary name, called "Meet You".

This idea was conceived by Weng Li, it is better than innovation, Yu Yun and Lin Xiaomu agreed with each other, although they still feel a bit risky, but good ideas are worth the risk.

After having the initial concept of the product, the next step is to think about how to use the hot spot of marriage rush to take advantage of the marketing.

Lin Xiaomu wrote the idea and handed it to Weng Li to write a complete copy, and at other times, they began to make beautiful PPT.

It wasn't until more than ten o'clock in the evening that all the works of their group were completed, and when the two had a video call with Weng Li in the dormitory, they learned that Wang Zhicai's group was still working overtime, and it seemed that they were going to rivet all their energy and were bound to win this competition.

The next day, early in the morning.

There were four judges who came to listen to the work report today, one of them was Cen Ling'er, Cheng Xuexue and Weng Li couldn't help but gasp in their hearts when they saw Cen Ling'er's cold eyes. The trainer briefly explained the rules of the competition and scoring, and the debriefing speech officially began.

The order of going on stage was determined by drawing lots, Weng Li's luck was too bad, he drew the first place as soon as he went up, Yu Yun was the keynote speaker of their team, and gave him a blank look after seeing the result.

Yu Yun began to explain their works endlessly, and although there were a few places in the process that were too nervous and stuck, they finally successfully completed the task of reporting.

At the end of the presentation, one of the judges, the associate creative director, asked Yu Yun to redescribe the content of several important shots in their advertising script.

Yu Yun was a little flustered, didn't she explain it clearly during the explanation just now? She paused, strengthened her courage, and had to explain it again.

Lin Xiaomu and the video advertisements they planned have a total of several shots, the first few scenes are to introduce the story of a 91-year-old young man who returned to his hometown and was urged to marry by the third aunt and six mothers-in-law and others through various funny ways that made people laugh, among which the third aunt told him at the dinner table that chopsticks are in pairs; The sixth woman bought breakfast and met him and said that the fritters are two halves combined; When eating hot pot, his uncle told him that he wanted to eat mandarin duck pot, because he only envied mandarin ducks and not immortals. In the last scene, the camera switches to the scenes of street corners, cafes and subways shown in the simulation game of the "Meet You" app, the male protagonist has already made an appointment with the girl he likes to meet the place and time, and finally, an advertising slogan will appear at the top of the screen: "What they don't know is that I have already had a beautiful encounter with you here."

"Do you know why Director Chen asked you to tell this story again?"

After Yu Yun finished speaking, Cen Ling'er tapped the pen lightly with the pen and asked. There was a cold edge in his eyes.

Although Yu Yun is usually bold, as soon as she saw Cen Ling'er's eyes, she immediately became stunned, and she couldn't answer.

"Hello Manager Cen, can I answer this question on her behalf?" Lin Xiaomu, who was sitting at the back, stood up suddenly, Cen Ling'er felt a little surprised, so she turned around and looked over, it turned out to be her. The young face that is somewhat similar to himself is delicate and beautiful, and there is always a tenacity and persistence in his bones.

Cen Ling'er raised her eyebrows, and there was a hint of contempt in her eyes, "Oh? Then tell me about it. ”

"Because this is the most essential part of the copywriting, Director Chen is afraid that he has missed any details, and he wants to confirm it again."

After Lin Xiaomu answered, he raised his eyes and looked at the deputy director, the man seemed to be quite satisfied after hearing this, and smiled at her and nodded.

"It seems that you are very confident in your work."

Lin Xiaomu heard that Cen Ling'er's tone was not good, presumably her answer just now did not satisfy Cen Ling'er, so she immediately changed her tone and said: "No, Manager Cen, we are just more confident in our actions and efforts, even if we lose this competition, we have learned a lot of knowledge that is not in books." ”

Several judges next to him nodded again and again after hearing this, and discussed in a low voice, and they all felt that this little girl's adaptability was really good, and she could be humble and decent.

Cen Ling'er couldn't imagine that this girl had such courage and wit, but she was still a little angry in her heart, she seemed to be particularly disgusted with the spirit of this newborn calf who is not afraid of tigers, and today she has to use the tiger's might.

"You have studied advertising graphic design professionally, which means that you have a certain foundation in image painting and processing, but you even make the basic pictures of the story so rough and blurry, so Director Chen did not understand the meaning of your pictures, which is natural."