Chapter 54 Turning harm into benefit, supply exceeds demand
The advertisement of Paradise Company has not yet begun to be broadcast, but the storm of public opinion is the first to come to the door!
In the San Francisco neighborhood, the new game has received a lot of response. There are hot spots here, which naturally attract media attention. ABC, a reporter from the scene, reported: "'Paradise' and 'Pac-Man,' Atari's new game, have caused an outcry from parents. Ask the young entertainment venues to expel these two games immediately!"
After reading the news, Sunflower was surprised: "Our company was mistaken for Atari." Not only that, but it seems that the company name was mistakenly placed on the head of "Space Invaders"?"
Lin Yi's eyes flashed: "In the news broadcast, it is too rare to make two mistakes in a row!"
He stood up, pondering as he walked back and forth. Then he suddenly high-fived: "These mistakes are very useful!"
Calling Phelan, the two discussed and decided to take the initiative.
Seeing that the call was over, Xiang Yanghua expressed concern: "Shouldn't we try to avoid such negative news?
Lin Yi asked her to calm down, picked up the phone for the second time, and dialed the TV station.
After the phone call, Xiang Yanghua was even more puzzled: "Why did the National Broadcasting Corporation and CBS call them? Moreover, they also added fuel to the negative news?
Lin Yi didn't care: "What are you afraid of? Some products, the louder the criticism, the hotter they sell! ABC, since it has made a mistake, its two old rivals are definitely willing to step on it!"
Sure enough, as he expected, the moral stance of the news, the two media ignored it. But the low-level mistakes of the opponents, firmly grasped by them, strongly questioned their professionalism. The ammunition provided by Lin Yi was fully used, and he even appeared on a talk show!
The surge in consultation records made Lin Yi very proud, and he couldn't help but boast to himself: "This media scuffle is equivalent to free publicity for Paradise Games." However, the target of advertising is not the audience, but the dealer. These news are the reasons for purchase. How about turning harm into good, your boyfriend is smart, right?"
During this time in Silicon Valley, an exhibition will be held soon. Some dealers had no intention of participating, but after reading the news, they called to make an appointment. In order to deal with ridicule, many salesmen were urgently recalled.
The scene is grand, and the dress up should also be grand! Customize high-end clothes and rent Mercedes-Benz cars for a long time. Lin Yi doesn't have to worry about it, his girlfriend is very considerate.
Influenced by WCG, Lin Yi invited male and female players to show the charm of the game on the spot. The booth of Paradise Games was so lively, of course, more and more onlookers gathered. Even, Atari's boss, Nolan, came over.
Lin Yi took the initiative to extend his hand: "The pioneer of video games, we are very welcome to come to Paradise Games. ”
It's a pity that the hot face sticks to the cold ass!
The boss of the Paradise Company, Nolan didn't recognize it at all, and maybe he didn't care about it. Facing the enthusiastic Lin Yi, he just casually perfunctory.
Then, the other party immediately turned his head and sent an invitation to Tom: "I know you, Hewlett-Packard's genius engineer." Because he developed the game without authorization, he was forced to resign. You can come to Atari, we're very free, we don't lose our talents!"
Luckily, Tom just smiled and didn't reply.
Seeing this, Lin Yi relaxed slightly. Paradise's working atmosphere, which used to be closely followed by Atari, has now been reinvented. Nolan's words are not tempting enough!
In the final analysis, the competition of innovative industries is the competition of talents. Therefore, if Nolan continues to increase his weight, Lin Yi will take out stock options, and he will never let Tom go!
However, seeing that the foot of the wall was a little tight, Nolan didn't care, but turned to leave.
Lin Yi expressed his gratitude to Tom for his persistence.
The big boy grinned: "Atari, there are many people and many things, I don't like it!"
Lin Yi turned around, and his impression of Nolan was completely reversed. As a game nerd, of course, there will be some admiration for the first person in the game. But Nolan's attitude made him very unhappy.
Her boyfriend's face was not good, and Sunflower comforted: "Atari is now the leader in the game industry, it's normal to be a little arrogant!"
Lin Yi's tone was very light, but his attitude was very firm: "Let's wait and see, sooner or later we will pick him off!"
At this moment, Xiang Yanghua said a sentence that lifted his spirits: "There seem to be too many people who come to consult! If it is more crowded for a while, the booth may be knocked down!"
Lin Yi waved his hand: "Let's go, let's transfer the battlefield!"
The host of a large conference, Paradise has no experience. Therefore, he contacted the convention and exhibition center, hired a special person, and rented a special venue.
Because Lin Yi was young, when he came in, he was treated as an ordinary employee. When the merchants talked, they did not shy away from him at all.
"Uncle, the arcade machine of Paradise Company retails for $2,988, which is too expensive!"
"The cost of black-and-white displays, color displays, is different. ”
"Why don't you change the display of this company to black and white? The asking price is too high, it will scare away customers!"
The middle-aged man was a little dissatisfied: "Jamie, your eyes are misplaced." For us, price isn't the point at all, ROI is. As long as the product sells well, no matter how expensive it is, we want it!"
Lin Yi listened and analyzed, and could not bear Ferran's words: "Gamers are product users. Dealers, on the other hand, are the company's customers. The focus is fundamentally different, the former wants to be fun, the latter wants to make a profit. ”
Knowing the customer's thoughts, Lin Yi was more confident, and he immediately announced: "Due to the limited production capacity, this order meeting adopts the bidding method. The better the tender conditions, the better the delivery time. ”
This decision caught the merchants off guard. There was a buzz in the room, clearly dissatisfied. However, Lin Yi's arcade machine is currently in short supply. So, even if there is some upset, no one will leave without throwing their sleeves.
The dealers in front of you mean orders and markets. However, if you want to eat this big cake, you must have sufficient funds. 7 million: 15 million, Paradise's cash flow, is not enough to support this cycle.
Therefore, making a bidding decision is not a random command. When evaluating bids, the focus is on the payment method, not the price. Those who pay quickly will enjoy priority delivery!
Taking advantage of the short supply, Lin Yi used a small trick, and the problem of cash flow was immediately solved!
The order fair was a great success, and everyone left the convention center happily.
In the hall downstairs, a young lady intercepted everyone: "Why isn't Phelan here?"
Although he was wearing sunglasses, he had been working together to write a book for two months, how could Lin Yi not recognize it: "I'm sorry, he went to the East Coast to build a second factory." Your surprise can't be sent out for the time being!"