Chapter 152: Sha Tin Racecourse, Lucky Cinema
Boss Lin was received by Jockey Club director Chen Jiaju: "Lin Sheng, it's really not easy to meet you in person! ”
Lin Yi bowed his hand: "Brother Chen is more considerate, and those who do cross-border trade have to fly all over the world." ”
After the greetings, the other party solemnly announced: "Mr. Lin Yi, Chairman of Dream Culture, owner of Qiao's Publishing House and Jiayi TV Station, and founder of Paradise Music, is enthusiastic about education and charity and has made outstanding contributions to society. ”
Lin Yi has been proficient in the entertainment on the scene: "This is my honor, the right to recommend members of the Jockey Club, I will definitely make good use of it, and will not disappoint the expectations of all the virtuous people." ”
Knowing that the other party did not come often, Chen Jiaju elaborated: "The Hong Kong Jockey Club used to be a private club for foreign businessmen, and later began to accept Chinese. The nature has also changed, and now it is a semi-governmental organization that runs gambling and public welfare, but we don't get paid. ”
In order to show his attention, Lin Yi also did his homework. There are no customs duties in Hong Kong, and the taxes on horse tickets and Mark Six lottery can bring subsidies to the government, but commercial operation, for legal gambling, the publicity is a bit excessive, and it can bring a lot of social problems!
However, the first time the two met, it was not a close relationship, and of course it was not appropriate to talk about it in a nutshell: "The Club's donation to build public welfare facilities has improved the quality of life of the public. Ocean Park Hong Kong is open, I took my nephew to visit it once, and it was very nice!"
Chen Jiaju's entertainment, also hello, hello, hello, everyone: "Horse racing is a service commitment to Hong Kong people. Speaking of which, the health care network that has just been rolled out, Lin Sheng's Dayu Fund, has also made a contribution. ”
Lin Yi didn't know about this matter, but if he thought about it, he knew that it must be Uncle Guan's handiwork. Whether directly or indirectly, it turns out that he has already done a lot in Hong Kong.
When visiting the VIP area, Lin Yi exclaimed: "Surrounded by mountains and seas, the scenery is really good! Moreover, compared to Happy Valley, the scene here is much bigger." I've only been there once, and it's so crowded, I can't see the heads of the people but the horses!"
The other party raised his eyebrows: "The number of spectator seats has skyrocketed from 20,000 to 85,000, the most complete racecourse in the world! ”
Most of a person's hobbies are cultivated at an early age. Therefore, after the start of the game, although the momentum was boiling, Lin Yi had no sense of enthusiasm. On the contrary, he listened to the background introduction of the pedigree, achievements and other background introductions that the horse fans were concerned about, and he listened to it drowsily.
However, after the horse race, Lin Yi enjoyed the fun of horseback riding in the suburbs at the Beas River Country Club. He can also listen to the professional knowledge that the trainer said.
Chen Jiaju asked him: "Is Lin Sheng interested in raising a horse to play with himself?" If the horse wins the jackpot, the owner of the horse will also be honored. It can be traded between members or purchased from British Horse Farms. ”
Just now, after listening to the words of the horse trainer, Lin Yi came to a conclusion - these pure-blooded racing horses, except for the stable racing genes, are not good in other aspects of their bodies, and the whole is a sick and delicate physique!
Therefore, he directly and decisively rejected the other party's intention to match: "These horses are really delicate and need to be kept concerned from time to time." I'm always flying, I'm afraid it's the triple crown for me, and I'll end up scraping. I'm just a layman, and this aristocratic activity is still disrespectful. ”
Returning from Sha Tin Racecourse, Lin Yi remembered one thing and called directly to ask: "Mr. Smith, how did you handle my second commission?"
After the successful lobbying of Jiashi's equity, the business roundtable did not leave. Smith, the liaison, stayed in Hong Kong for the time being, intending to further develop key customers. Their judgment was very accurate, Lin Yi's brain was too big, and it didn't take long for him to have a second task.
"Boss, in 1975, the Hong Kong Jockey Club launched the Mark Six lottery, and other gambling activities must be counted as illegal operations. ”
"I just want results. ”
Selling miserably and selling difficult, Lin Yi doesn't eat this set.
The customer is God, and the hard tone did not annoy the other party: "Under the vigorous public relations, the lottery of Nebula Cinemas is classified as a preferential activity and will not be characterized as a gaming business." ”
This theater chain is Lin Yi's new company. In Hong Kong, there are already 20 theaters, which can be regarded as a small boss.
However, Fisher told him: "Brother Yi doesn't want to be the wrongdoer, and those theaters on golden land have to talk slowly like a tug-of-war." At present, most of these resources are located in the corners of the city, and the profitability is not good, so it is easier to start. ”
Just like the promotion of resources and the convergence of big stars, the flow of urban commercial passengers will also converge to the CBD business district. The current Nebula Cinema has some congenital deficiencies, so it must be made up for with acquired publicity.
Making movie tickets into scratch tickets comes from Lin Yi's brain. In addition to bonuses and home appliances, game consoles, Walkmans, Goofy novels, and Mojan comics were all stuffed in by the way. This kind of bundling is worth his use of public relations means.
ordered a random theater, and Lin Yi went over to inspect the scene. Many of the citizens waiting to watch the movie are with their heads down, scratching there.
"I'm hit, I'm hit again!"
"What's the hit, let me see?"
"Let's do it again. ”
"Your kind of luck, let me say what's good, five times in a row, come back again! Hurry up and go home and call someone, now your parents, wife and children can have a family fun together." ”
Lin Yi was overjoyed to see it, because this situation was completely out of his handwriting. Nebula Cinemas is in the promotion period, and the probability of 'one more' must of course be raised!
At this moment, the private secretary approached and told the boss in his ear: "This kind of lottery has left a deep impression on the customer. Nebula Cinema, after word of mouth, has become a lucky cinema. No matter how the film is promoted, it seems that it is difficult to reverse. ”
It doesn't matter, Lin Yi waved his hand: "Hong Kong people believe in fate and like things that bring good luck." In that case, it is to conform to them. The registered name of the company, you go and change it to Lucky Cinema. ”
Fisher frowned suddenly: "The lottery may not bring good luck." Li's TV station, Xia Chunqiu, the host of the Mark Six program, is known as the God of Wealth. However, I heard that he was recently kidnapped. ”
Lin Yi was dumbfounded when he heard it: "That's a host, who is only responsible for the lottery, and not for the distribution of bonuses." Isn't he the real God of Wealth, what are you kidnapping him for? Could it be that he is a rich second generation?"
The girl hurriedly shook her head: "It's not a rich son, it's just a middle class, and he just has a house." ”
Lin Yi said jokingly: "It seems that as a kidnapper, I agree that I need to learn." The educational purpose of Jiayi TV needs to be adhered to forever and unshakable!"