Time flies, and the summer vacation is coming to an end. The couple returned to the United States, went to school, and went to work.

Lin Yi came to the game company to see how far the main game in the next quarter has been developed. However, when he walked into the game development department, he found that the atmosphere was oppressive.

"Hey, guys, what the hell is going on?"

Tom turned his head, his eyes red: "The king of rock and roll is dead, an era is over." Indianapolis, I've just finished watching the concert. Unexpectedly, it would be the last one. ”

Lin Yi has the impression that the king of rock and roll is MJ. So he thought for a moment before he asked, "Elvis, Elvis Presley, I remember, he was in his early 40s, how did he die?"

Others were reluctant to mention it, and Wang Jie, who came with him, responded: "I heard that the blood test after death found that he mixed more than a dozen drugs!"

Isn't this looking for his own death? However, looking at the expressions of the room of people, Lin Yi did not say what he wanted.

At this time, Jack came over: "Boss, there is a feeling of reluctance." We would like to take a leave of absence and go to Memphis for the funeral. ”

Lin Yi looked around, and then asked everyone, "Except for Tom and Jack, there is no one else who wants to go?"

At this moment, many people raised their hands. If you count carefully, it's exactly ten. Lin Yi thought for a moment, and immediately nodded and agreed: "You guys go together in a group, just don't have anything happen!"

If it was in other departments, it was impossible for Lin Yi to agree to such a request from an employee. But in the creative sector, suppressing sadness can be a serious obstacle to thinking. Even Fei Lan will not suppress the call here.

Elvis Presley's funeral, Lin Yi watched it on TV. Even if he died an honorable death, there were still 75,000 fans who braved the rain to see them off on the streets. It can be seen how much influence this king of rock and roll has in the United States!

For Lin Yi, these are all small things. Resistance to marketing plans is a matter of relevance. Therefore, he often communicates with the CEO.

Originally, the new marketing channel, Lin Yi was interested in Wal-Mart. But Phelan disagrees: "This company, which only went public in 1972, is far inferior in scale to Sears. Regardless of the number of stores or mail-order sales, the latter is the king of department stores. ”

In daily operation and management, Lin Yi does not want to interfere. After a while, he asked about the progress: "How are the new marketing channels being developed?"

Phelan's face was not very good: "Sears Department Store, refused our request. They have an exclusivity agreement with Atari Games and will not sell similar products. ”

Lin Yi couldn't help but guess: "It stands to reason that with Arida's qualifications, Sears will not give such good conditions." ”

"You guessed it right, it was Warner who came behind and signed a package deal to get this condition. ”

"Since you know it, you don't need to care too much......!

"It's a bad face, isn't it? That's because Wal-Mart also refuses to distribute our products. ”

"Could it have been bought?"

"That's not because they feel that the price of a family gaming paradise is too expensive to fit Walmart's parity strategy. If we can get the price below $150, we can get this channel through. ”

Lin Yi couldn't help but complain: "It's not impossible to reduce prices, but it shouldn't be now." Whose products are fresh out of the pot, don't want to make a belly. ”

Walmart and Paradise Games, the former has higher sales and the latter has higher net profits. The company is about the same size, expands at the same speed, and there is a certain complementarity. So, although there is a stalemate for the time being, things can still be discussed.

Lin Yi is more concerned about his own game company, but about the recent actions of his opponents: "Chuck Cheese's Pizza Time Theater? Nolan's creativity? Is Atari going to change to selling pizza?"

Phelan nodded: "It should be his idea." The storefront was invested by Atari, but recently Nolan spent $500,000 to turn it into personal property. ”

Lin Yi quickly flipped through the report: "Family catering, electronic entertainment, shopping mall shopping, the idea of three-in-one, it feels really novel!"

"Yes, the Pisa Time Theater was the first company to do this. ”

"Phelan, how about we open one too? Wal-Mart's sales channel, hasn't it been negotiated before? The form of the specialty store is thin, so it's better to make more catering money!"

The CEO hasn't changed at all, and his answer is still hard: "Not good." Although the idea is good, some customers criticize that the food tastes very average.

"Well~~, catering and entertainment, it seems that it is not easy to do two majors at the same time. ”

"In addition, arcade and host, the idea customers are adults and teenagers. Chuck cheese, on the other hand, attracts young children. Arcade consoles, they can't reach. It is necessary to rely on electric cars, electric trojans, and puppet shows to attract small customers. ”

Hearing the last point, Lin Yi shook his head directly: "This is a bit of putting the cart before the horse!"

This matter is thrown to Ferran, Lin Yi has more important things, the release of Apple's new computer.

At the Chicago Consumer Electronics Show at the beginning of the year, Apple's all-in-one computer was a certain success. But Jobs was not satisfied: "There are still many problems with this model, as long as we improve all of them, we will definitely be able to produce a perfect product!"

Makula, the marketing director, is a pure businessman: "It's not good to do this, the cost of the all-in-one computer, the company has not recovered it, and it is not suitable for the development of new models." ”

However, Jobs's perfectionism was unanimously supported by Lin Yi and Woz. In the end, millions of dollars were spent, and the Apple II computer was developed.

The San Francisco Computer Festival is just around the corner, and if new products don't hit the ground running, the company runs out of money. Lin Yi was not worried, but the faces of the others were all replaced with serious expressions.

Makula worked to help Apple and get a central booth.

Jobs took off his shirt and denim and put on a suit and tie. The iconic beard was also shaved clean, revealing a face comparable to that of a star.

Hearing Lin Yi quip, he replied lightly: "Anyway, sooner or later, I have to shave off, because banks don't like beards!"

Jobs's eyes were full of martyrdom. It seems that in order to succeed, he will not hesitate to sacrifice everything. Perhaps, this is the reason why Apple products can be otherworldly.

Woz, the technical director, jokingly eased the atmosphere: "I remember that in the old days, my fathers worked hard and we always laughed at us. Unexpectedly, suddenly one day, we worked harder than them!"

At 10 a.m., the exhibition opened. All Apple employees, including Steve Jobs, are working hard to promote the new product.

"Look, this hard plastic shell, how smooth the lines are!"

"Apple was the first to use molds to make it. Our industrial production, the quality is absolutely guaranteed! And those handmade products, not only often have problems, but also the parts can not be replaced. ”

"An integrated circuit with 62 chips, this is not a cold machine, but a craft!"

The frenzy of Apple employees ignites the passion of customers. The more people surround, the cold air of the central air conditioner is completely isolated.