The universities in California are very lively these days, and Lin Yi has no heart to study. Angry black students, burning Shockley's portrait on campus.

However, the person who was cursed was not the genius freak of Lin Yi's company - Tom Shockley, but the long-disappeared 'first person in Silicon Valley', the Nobel Prize winner - William Shockley.

As for the reason, just recently published in a paper, he claimed that the IQ of blacks is 20% lower than that of whites!

Since the promulgation of the Bill of Rights in the United States, celebrities from all walks of life have been careful when speaking in public and tried to avoid racist remarks.

And Shockley was so unscrupulous, of course, he made a big deal all at once. As for the act of burning portraits, I am afraid that there is no second Nobel laureate who has enjoyed such a 'honor'.

However, after studying his life, Lin Yi felt that it was not for nothing that this 'first person in Silicon Valley' had become perverse and irritable.

For the discovery of the 'transistor effect', Shockley was awarded the Nobel Prize in Physics. Mountains and seas of praise, naturally followed.

It's a pity that Shockley lacks a big heart, and he was praised all of a sudden!

He believes that if he can discover the transistor effect, he can also make great achievements in the transistor industry. With his own talent, he can quickly advance the 'tube era' to the 'transistor era'.

It's a pity that the five colors make people blind, and the five tones make people deaf - the flowers and applause of the 'first person in Silicon Valley' blocked his mind. For those who disagree, they are not listened to at all.

Lin Yi had heard the word 'killing' a few times in his previous life, and now it can be regarded as true!

The results speak for themselves, and Shockley's company failed. Those men who ran away were angrily denounced by him as the 'rebellious Gang of Eight'!

Ironically, after these eight became independent, they founded Fairchild, Intel, Anelc Semiconductor, United Carbon Electronics, and Intersil. Almost all of them have made a big difference!

As a result, the "Gang of Eight" has become one of the most famous allusions in Silicon Valley.

And Shockley, the Nobel laureate, was evaluated as: a genius in scientific research, a fool in business!

Then this genius fool closed the company and went to the university to become a professor.

In recent years, Shockley has suddenly become interested in ethnography and eugenics. And openly stated his belief that genetically, not all races, are created equal.

So what happened later was natural, and there was nothing strange about it.

After learning about the life of the 'first person in Silicon Valley', Lin Yi deeply felt that when he visited Lantau Island, why did Uncle Guan teach earnestly:

Young people who have finally reached the top after arduous struggles must be careful of 'killing'! In the midst of flowers and applause, do not get lost and fall!'

Lin Yi can't remember the specific words, but the general meaning will not be wrong. What happened after the Shaw Lino Prize, just as Cao Xueqin said in "Dream of Red Mansions":

'It's really a fire and flowers!'

Lin Yi deliberately wrote down these warnings in the 'Prophecy Notebook'! At the current speed of development, I am afraid that the day of flowers and brocade will not be far from him.

========= dividing line ========

The report for the second production month has just been submitted. Looking at the numbers above, Lin Yi couldn't hide his excitement.

The output of 26,000 units has just doubled, and it seems that the production is running in well. The after-tax profit was 6.7 million, lying quietly on the account, waiting for Lin Yi to use it.

Coupled with the previous 3.28 million, the total profit in two months has exceeded 10 million!

Although the company's profit share has been reduced, the profit per arcade machine is still $600, which has not decreased.

Lin Yi carefully studied the report and finally figured out the reason. The production capacity of Paradise Games has doubled, and the number of cases, chips, and monitors purchased has naturally skyrocketed.

Therefore, when purchasing from upstream manufacturers, the bargaining power of Paradise Company has also been greatly improved. The cost of raw materials has fallen, just in time to make up for the reduction in profit-sharing.

Just yesterday, from Davis Publishing Group, Lin Yi bought an important piece of information: In the past two months, Atari Games has not followed Paradise Games.

This is simply fantastic! Other game companies are not strong enough, and the market response speed is much slower than Atari. It seems that this cake feast, Lin Yi's exclusive time, can be extended for at least a month.

As the saying goes, shopping malls are like battlefields. Before setting foot on the battlefield, all kinds of open and secret battles have actually begun.

Whether it is Ferran's wise marketing strategy or Lin Yi's use of public opinion to build momentum, they are all taking precautions.

With such adequate preparations, the enemy can be feared and finally surrendered without a fight.

The sweetest layer of cream on the cake has been eaten by the Paradise Company. And the rest of the part, for Atari, is really a bit of a chicken rib. So this best result did not surprise Lin Yi.

No matter what industry you are in, there will always be competition. Only by knowing oneself and knowing one's opponent can one not be defeated. To gather information on the adversary, of course, you can't just look at the information.

Lin Yi walked into the company's recreation room, and all kinds of games that are common on the market can be found here.

A company is a place of profit, not a recreation center. This playroom was created not only for relaxation, but more importantly, for the purpose of inspiring employees.

Innovative research is not enough. Competitor products are good research targets.

There's a good story: escaping from the beast doesn't need you to run fast, as long as you run faster than your companions!

The same reason: competitors' products, where excellent, must be learned, and then add some of their own characteristics, then in the market, our new products, can be invincible!

'Don't run faster than a bear', in fact, it is not a joke, but a real story that is being staged all the time in the competition in the shopping mall.

Lin Yi's run-in with this era is gradually deepening. How to transform a madman who is one step ahead into a genius who is half a step ahead - he thought about it for a long time and understood the 'Running Bear Story'!

Market competition and corporate marketing, Lin Yi has not learned. But for the sake of your own company, you can always find some tricks by pondering hard.

He walked over to a dilapidated arcade machine, the chassis bare, devoid of any patterns. When the power was turned on, a black-and-white TV lit up. Its spherical plane is very ancient.

This is the ancestor of arcades, Atari's "Ping Pong", which Lin Yi spent $100 to get from the bar owner.

A few years ago, it was this 'antique', Yali reached the standard price of 1,200 yuan, and it was still in short supply, and the sales were rapidly approaching 20 million. Since then, Atari has skyrocketed.

Lin Yi played for a while, and felt that the value of this game was all in innovative design. Otherwise, just two white lines, pushing around against a small ball, will soon get tired of playing.

Other game manufacturers, although they also have some selling points, but compared with "Pac-Man" and "Space Invaders", the gap is too big.

The only ones who can fight Paradise Games are Atari's "Tank" and "Arkanoid".

On these two games, Lin Yi lingered for a long time. All kinds of improvement suggestions keep popping up from my head, and I can't stop it!

But it's a pity that these precious inspirations can only be sealed in the stomach for the time being. Atari is the strongest opponent, so Lin Yi won't go to 'send warmth'!