The reason why the seven major film studios were able to suppress the vast number of small and medium-sized film studios was that they relied on their extensive publicity and distribution mechanisms.

On the one hand, if a film is to be distributed through movie theaters, it must go through the commercial theater companies that occupy 70% of the market in North America, and these companies have signed exclusive agreements with the seven major studios, which makes it difficult for films distributed by small and medium-sized studios to enter the mainstream theaters in North America and let most audiences see themselves.

Of course, even so, small and medium-sized film companies still have a way to enter mainstream theaters.

For example, a large number of medium-sized film companies such as Carlock Films in the eighties and nineties can also get the corresponding number of premieres in the hands of theater operators.

Although these medium-sized studios closed down one after another in the late 90s due to problems such as broken capital chains, Summit Entertainment and Lionsgate also successfully opened the door to theaters with series such as "Twilight" and "Chainsaw".

However, in addition to the restrictions on theatrical distribution channels, more important publicity channels are the magic weapons of the seven major studios.

If a movie wants to get a good commercial box office, in addition to excellent quality and meeting the needs of the current audience, it is indispensable to fully publicize.

With the trend of Hollywood collectivization, except for MGM, which is already half-disabled, all the seven major studios have a wide range of "media weapons" from television to print media.

This group of merchants almost monopolizes most of the North American media industry, and in such a situation, it is almost difficult for small and medium-sized film companies that do not obey them to get good publicity resources, and it is almost impossible to promote an A-level blockbuster with their own resources and connections.

Do you want to get a commercial break at the Super Bowl? Sorry, we're sold out.

For the general small and medium-sized film industry, of course, the Seven will not bother to target, but for real threatening opponents such as DreamWorks and Fire Lion, then the other party will be unscrupulous.

This is where Sid got the benefit of an early alliance with Sony, who was unable to operate a television network in North America because of the fact that it was a foreign conglomerate, but they had the strongest video game console business, alongside Nintendo and Microsoft.

In addition, they were born in East Asia, and the publicity and distribution resources they have in the Asia-led Pacific Rim region are also incomparable to others, and the cooperation between Fire Lion and them in this regard can be said to be quite in-depth, and the overseas publicity and distribution of Fire Lion Pictures' films still rely on Sony Pictures to a large extent.

On the one hand, Sony can earn a distribution commission, and on the other hand, it can ask for more benefits on the "Harry Potter" series - dividends from videotapes and DVDs!

When they saw Sid's first "Harry Potter and the Philosopher's Stone" break the unprecedented box office of $1 billion, Sony certainly thought of the huge revenue that could be brought by the box office, whether it was DVD or TV broadcasting, not to mention a wide range of peripheral products.

In Hollywood, where derivatives trading is becoming more and more extensive, film projects like "Harry Potter" that can develop a rich range of merchandise are definitely the favorites of film studios.

And the follow-up derivative profits have accounted for three-quarters to four-fifths of the total profits of film projects, in such a situation, how can Sony be willing to get only half of the box office of a "pitiful" movie?

After many negotiations, the two sides even fell into a stalemate for a while, and finally it was Sid, Shirley and Howard Stringer who met separately before they reached a DVD revenue share that Sony could participate in the "Harry Potter" series, but on the contrary, Sony Pictures had to accept the overseas publicity and distribution business of all the films of Fire Lion Pictures.

After "losing" the "Spider-Man" series, Sony can only accept this "unequal treaty" to use the proceeds of the "Harry Potter" series to compensate for its daily losses.

It is precisely because of this series of layouts that Fire Lion Pictures was able to fight its way out of the current situation and did not repeat the mistakes of DreamWorks.

In this context, the news of Sid's filming of "Pirates of the Caribbean" certainly made some people even more red-eyed, and the trouble here had just broken out, and the tabloids over there were on it.

"Boss, there have been a lot of tabloids that have been making a fuss about our 'bad luck' during this time. Producer Henry took out some of the information he had gathered and put it out.

"How many people in the crew believe it?" asked Sid, flipping through it.

"A lot. Lindsay nodded, "It's a lot, even Johnny and Orlando have said that in front of me a few times." ”

"Important departments such as the camera crew and art direction are also ......," said assistant director Justin Lin, who also nodded.

"And what do you have in mind?" Sid asked, pinching his brow.

"Hmm-" The curse spreads quickly, but the ghost knows how to deal with it.

"Ah, I have a solution!" Lindsay said with a roll of her eyes.

Everyone couldn't help but look at her, "How about we ask an exorcist to help us get rid of bad luck?"

"Exorcist?" Sid rolled his eyes speechlessly.

But Henry clapped his palms, "I can see this method." ”

"You're not, Henry. Sid's eyes were rolling out of the sky.

"I heard that the Lord of the Rings crew had had a lot of trouble before filming began, and then they had a local New Zealand tribal elder perform a ceremony for them to pray that the filming would go smoothly, and they didn't have any trouble again. "Henry is also well-informed, and he knows what is going on across the Pacific.

"Where are we going to find some New Zealand tribal elders?" Sid asked speechlessly.

"No, we can't find the Maori tribes, but we have a lot of Indian tribes here, we can go and ask their tribal elders!" Justin Lin's mind was spinning quickly.

Seeing that everyone suddenly became enthusiastic, Sid could only say speechlessly: "Then, okay, please if you want." ”

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"Bouncing—booping—" Accompanied by the rhythmic beating of drums, several topless Indian men are dancing a folk dance in a circle.

They have dark tattoos on their bodies, brightly colored tails on their heads, and are accompanied by a band playing traditional instruments.

An elder-like old man was singing lyrics of unknown meaning in his mouth, while waving the wooden utensils in his hand, Sid was sweating profusely not far away, but the crew gathered around showed a relieved expression.