Chapter 410: The Power of Branding

Village Chief Yang took out the calendar and flipped through it for a long time, according to the meaning of Jinxiu, to choose a good day in September. The pen ~ fun ~ pavilion www.biquge.info calculated and decided to set the date on September 13th, the 16th day of the eighth month of the lunar calendar.

There is still half a month to leave Zhang.

Jinxiu went to school when she had classes during the day, and hurried home after class, and rushed into the shop workshop with Liang Xiao to start preparing for the opening.

Jinxiu had already made a batch of clothes in the space before, but it was still far from enough to fill the store and prepare some inventory.

Zhang Zhaodi, Cai Xiaohua and Feng Xiuzhi also came to help, and even Du Juan came with Duoduo in her arms.

Although they have not studied tailoring seriously, which housewife in these years does not know how to cut their own clothes? Although the styles of these clothes are more complicated, they are always the same, and Jinxiu has carefully taught them a few times, and they will be able to do some simple work.

The main job of Splendid is to cut, plus sew some difficult places.

Although Liang Xiao learned a lot of things in Boss Chen's tailor's shop, the style of clothes in Boss Chen's place is simple after all, and there is no way to compare with these clothes in Jinxiu, Liang Xiao didn't know where to start for a while.

"Jinxiu, why are these clothes so strange, can they look good?" Liang Xiao watched Jinxiu cut those strips into not wide pieces, and her brows furrowed.

Jinxiu smiled and didn't speak, took the cut materials and walked around the electric sewing machine, and then shook it open, and the prototype of a piece of clothing came out.

Liang Xiao's mouth opened into an O-shape: "My God, it turns out that clothes can still do this?"

Jinxiu smiled and got the rest of the part right, then sewed the custom-made collar label, and handed it to Zhang Zhaodi to cut off the thread, iron it even, and a piece of clothing was ready.

Liang Xiao didn't understand the collar tag: "Jinxiu, this good clothes, why do you want to sew such a cloth brand on the collar?"

Jinxiu pointed to the collar label printed with the words "Jinxiu Clothing Fang" and said: "This is the symbol of our store's clothes, and it is our brand." It allows people who wear clothes in our store to see the name of our store at a glance. I have registered these four words as a trademark, and even if someone imitates the style of our clothes in the future, they will not dare to paste this collar label indiscriminately. In the future, those people only need to look at this collar label to know if the clothes are out of our store. ”

"Imitation? Are you saying that someone will learn to make our clothes?

Jinxiu smiled: "Whether you suffer a loss or not, it depends on which side you say." ”

Imitation of this matter, splendid is not eliminated. After all, anything that is popular can't just be a one-man show. A flower can't embellish a gorgeous spring, and only when the whole market accepts these clothes made by her can it really lead a trend.

"You mean, can others still bring benefits if they imitate our clothes?" Liang Xiao became more and more confused the more he listened.

Jinxiu smiled: "Think about it, our clothing styles have never been before, maybe only a small number of people think they look good, so how much can we sell? But what if the whole market is such a style of clothes? Then even if our clothes have brought a trend, many people will rush to buy such clothes." Naturally, our business can be better. ”

Liang Xiao was still puzzled: "The same style is all over the street, and you can buy it everywhere, who would care about such a collar label? Or who would care where the clothes came from." We're still at a loss. The thought of the clothes we designed ourselves to be copied by others makes me feel angry. ”

Jinxiu smiled and patted her shoulder: "Sister, we can't put an end to the imitation of it no matter what." What we have to do is to always walk in the forefront of this industry, do a good job of quality, and make other people's clothes incomparable with ours.

In a short period of time, no one will be able to pay attention to any of this. But after a few years, our reputation will be made, and naturally people will care. In front of our clothes, other similar styles are just pirated and plagiarized. People who are really particular about these things will care a lot about this.

Let's let those who buy our clothes be proud to wear our clothes, this is the power of the brand. ”

Liang Xiao was stunned when she heard this: "Jinxiu, you mean, you want to make a big brand in the future, even if it is the same as the Chen Ji Shochu on our street, even if you don't say the name, as long as people take a sip, you can know that it is his wine?"

Jinxiu smiled and nodded: "That's pretty much it." ”

Liang Xiao swallowed her saliva and said, "Jinxiu, why do I think we are going to do a great thing?"

"Sister, our store is not open for fun, I hope that our store can slowly grow from such a small shop and workshop, and make a big brand in the country or even the world in the future. ”

Liang Xiao nodded excitedly: "Jinxiu, I believe we will definitely succeed." In the future, I will do my best to help you make this dream come true. ”

Jinxiu shook her head: "This is not only my dream, but also your career. Sister, do you remember what I told you before? If we want to live a good life, we have to rely on ourselves. This clothing store is the first step to achieve our goal. ”

Liang Xiao's eyes were red with excitement: "Jinxiu, to be honest, even if you helped me worship Master Chen before, I still don't believe what you said at the beginning." After all, I just learned tailoring, how much can I do in the future? It's not that I want to marry an ordinary man for a lifetime, and I don't want to live a life by looking at a man's face. But I now feel that what you said is right, we have that capital and don't rely on men. It's just that how many men can open our store?"

Jinxiu smiled and patted her shoulder: "Sister, as long as we work hard, we can have an endless good life." ”

Liang Xiao nodded: "In the future, I will definitely work hard." ”

After saying this, Liang Xiao buried her head and began to seriously study these clothes designed by Jinxiu, and she wanted to master the essentials of making these clothes in the shortest possible time.

After all, if you have studied tailoring seriously, these things are much easier to touch. After Liang Xiao carefully watched the cutting and sewing process of Jinxiu, he mastered the essence, and even corrected several technical mistakes for Jinxiu.

After all, Jinxiu is self-taught, and some skills are still a little worse than Liang Xiao, who has studied tailoring orthodoxically.

The two sisters had a lot of discussions, and with Zhang Zhaodi's help, the preparations went very smoothly.

Yoyo said in thin water

Xishui went to have surgery yesterday, and last night the anesthesia was over, and the pain was so painful that I didn't sleep all night. Today, my whole right arm hurts so much that I want to hit someone, and I cry very unproductively, it really hurts. There are only two shifts for the time being.,Please forgive me.,After all, an arm is broken.,The code word is almost dead.。 Yesterday, I really had no choice but to break the change, but rest assured, the fine water will never be cut off at will, let alone a eunuch, I promise!