Although Blair can be regarded as the British prime minister who has two hands in governing the economy after Margaret Thatcher, he is not a businessman after all, so he ended the topic after reaching an agreement with Sid that the tax rebate for Fire Lion films can be appropriately relaxed.

Seeing Blair, who looked a little bored, Sid couldn't help but smile slightly, "Mr. Prime Minister, I don't know if you've heard of the term no soft power?"

"Soft power?" Blair shook his head in confusion.

"Hehe," Sid smiled slightly, and then explained: "The term 'soft power' was first coined in the early 90s by Harvard University professor Joseph Nye. ”

The meaning of this word is that a country has a strong external attraction through its cultural and other superior factors, and then uses the attraction to achieve its own goals, whether this purpose is cultural, values, or diplomatic. ”

Sid's words couldn't help but arouse Blair's interest, "Sid, you are saying that through the creation of culture and entertainment, there can be a substantial economic effect. ”

"No," Sid smiled and shook his head, "it's not just financial. ”

Then Sid propped up his chin and said: "Let's put it this way, when "** City" was on the air before, there was an anecdote that a CNN reporter filmed in Africa that a group of African civilians living in grass huts gathered in front of their old-fashioned TV sets to watch "** City", which tells about the life of New York's elites. ”

"Isn't that interesting?"

Sid's words made Blair a little confused: "Sid, what do you mean?"

"Another Harvard University study is very interesting," Sid touched his chin and said with a smile: "Surveys have proved that in developing countries around the world, high-income people with an average monthly income of more than $500 like to watch American dramas." ”

Therefore, American dramas have in fact become immigration propaganda films for high-income immigrants. As soon as Sid said this, Blair immediately understood what he meant.

"Sid, you're saying that the increase in soft power can be beneficial in attracting high-value immigrants. And these high-value migrants often mean new investments and technologies. ”

As the prime minister of a country, Blair certainly knows that foreign investment, especially the investment effect of the rich and the entry of technological power, and investment, real investment, is not the investment of a large country. It will inevitably bring about an increase in jobs and a positive economy, and these two are also the places that politicians in developed countries in Europe and the United States are most concerned about.

After all, jobs and the economy mean votes, and no aspiring politician dares to ignore this, offending voters is no different from suicide for politicians.

Blair later became interested and simply talked to Sid, but instead lost interest in the concert on stage.

"In fact, I have always felt that the UK is the country with the most soft power potential besides the United States. Sid smiled faintly.

"Oh, why?" said Blair, as if he had become a curious baby, and he was not ashamed to ask Sid, who was much younger than himself.

Sid knew that Blair would be the most important figure in British politics for a long time to come, and that he would be far more useful on a practical level than the mascot-like British royal family.

"Because of the history of the United Kingdom. Sid then smiled and shook his fingers, "Of course, I'm not talking about ancient history. I'm referring to the history of entertainment since the modern era. The UK has always been one of the most important countries in the history of world entertainment – Hitchcock, The Beatles, Vivien Leigh, the Rolling Stones, and most recently, The Spice Girls and the West Side Boys. ”

"I don't think there is any other country in the world that has had so many symbolic stars as densely populated as the UK. ”

"I've been thinking for a long time that Britain hasn't had the Beatles anymore, and I don't think it's because Britain doesn't have that potential anymore, I think it's just a process of recharging for new talent to emerge. ”

"Sid, do you think it's time for a new genius to appear?" asked Blair excitedly.

"Mr. Prime Minister, I don't know if you know that we have a program on Fire Lion called American Idol. As soon as Sid finished asking, Blair didn't react, but the Prime Minister's wife immediately screamed excitedly.

"Ah, Sid, you mean Kelly Clarkson's 'American Idol'?"

"It seems that the Prime Minister's wife has already seen it. Sid smiled and turned his head to look over.

Blair also looked at his wife, and the prime minister's wife immediately quickly introduced "American Idol" to her husband, and then Blair looked at Sid with a hot eye.

Nozomi shrugged with a faint smile and said, "This year's 'American Idol' was a great success, so we're already preparing to start a large-scale draft of 'British Idol' in the UK next year as well." Even in Hollywood, this is something that only we Fire Lions can achieve, and I don't think it's possible for those old guys who are focused on selling newspapers. ”

Sid is of course referring to News Corp., which started in the Commonwealth countries, and the Murdoch family has now become Americans, but the fact that they are rooted in Britain is well known.

And Blair, the British prime minister, has a close relationship with his family, just look at the extramarital affair between Blair and Rupert Murdoch's skeletal third wife.

That's why Sid brought up Fox at this time.

In addition, of course, Sid did not say that after the success of "American Idol", TV stations from countless countries around the world came to ask to buy the production rights of it, and this income alone has made a lot of money.

Blair also immediately realized that Sid's plan in the UK was no longer limited to a single field such as music or film, but a comprehensive and three-dimensional strategy of music, film, and television as he did in North America.

In that way, the strength of Fire Lion in the UK in the future will definitely not be inferior to that of any large multinational media group. What's more, with the development trend of today's Fire Lion, everyone knows that this is the emerging media group with the most opportunity to grow in the future.

"If that's the case, I think our government would definitely welcome Fire Lion's investment in the UK, and I think Parliament would be very happy to see that happen. Blair said with a smile.

"Thank you, Your Excellency Prime Minister. Sid smiled slightly, and of course he knew that the promises of politicians were like the bidding of several women, and there was no integrity at all.

But on the other hand, as long as the fire lion continues to improve itself and steadily develops its own strength, then no matter who becomes the prime minister at that time, of course, it cannot ignore Sid's influence.

What's more, News Corp. also has the time bomb of the future "buggate", and if you want to maximize the interests of the Fire Lion in the UK, it is definitely not unlicensed.