Chapter 128: Paradise Music, Industry Extension
After going to Brother Zhao's appointment, Julie came to the door: "The Walkman R&D project is wholly owned by Heaven, and the technical standards have been formulated. ”
Lin Yi said that he didn't listen to the details, and the other party flipped to the next item: "This portable VCR will be sold in the United States and Japan at the same time." However, there was no agreement on the choice of alternate names. ”
Lin Yi took the list, looked at it indifferently, and then blurted out: "It's called Walkman." ”
Julie is an American, an unfamiliar word, and after chewing it twice, she seriously advised her boss: "Passerby, this word is too strange." If you want the world to recognize, I'm afraid that in terms of publicity and promotion, the cost will be greatly increased!"
Lin Yi thought for a moment - the Walkman is a Japanese-English language, and when Akio Morita promoted it, he probably hoped that RB culture would change the world. Of course, Lin Yi did not have this kind of national emotion. So he decided, don't mess with your wallet!
The two discussed for a while, walking music, portable recording studios...... After one by one, the English name options became more and more narrow.
Lin Yi was a little impatient, so he simply clapped the decision directly: "I have decided, it will be called Music Player, referred to as mp1." ”
Later, a CD player came out, and it was called mp2. Cancel the storage medium mp3, video playback mp4, it's that simple and rude!
Julie no longer argued, and gave a rare compliment: "The customers of the Walkman are mainly teenagers." It's a fun name, and it's sure to appeal to them!"
Got the naming issue out of the way, and one more important thing. Where exactly will the location of the new company be located?
In the past few days, the Ministry of Finance, the Ministry of Trade and Industry, and Temasek Holdings have made appointments to meet with Lin Yi.
The first is the issue of state-owned shares, the Singapore Stock Exchange, which has only been established for more than four years. There are only a dozen listed companies, with a total market capitalization of only S$100 million.
"Although the Asia-Pacific Trust has enlivened market transactions and brought valuable development funds, the Singapore government believes that the premise of development is stability, and speculation will create a lot of bubbles. ”
"Rest assured that I am a long-term investor and not a short-term speculator. Believe in my actions, I can inject more confidence into this nascent market. ”
The temple is small and can't accommodate the big gods, knowing that Lin Yi's interest has shifted, the Ministry of Finance can leave with confidence.
Temasek Holdings, similar to the State-owned Assets Commission, but here it is called a politically linked enterprise. They have different ideas: "There are many projects in petrochemicals, e-biology, and the Lion City, and the need for financing is huge. We have a considerable need for cooperation with APC. ”
Lin Yi gave a positive reply: "I heard that although your company has multiple tasks, its primary purpose is to make profits, and its political demands and social responsibilities are all operated according to the private enterprise model?"
After receiving an affirmative response, Lin Yi immediately decided that Temasek could raise funds from APAC Trust if necessary, and that he would seek long-term returns in the form of a debt-to-equity swap.
Although this is done, both the short-term rate of return and the ease of operation are not as good as direct trading in the stock market. But Lin Yi's goal is not only business investment, but also political investment.
When he was in the Ministry of Trade and Industry, Minister Shama's sincere greetings made Lin Yi feel wrong. In East and Southeast Asia, his level of wealth is already comparable to that of the wealthy families. So here in Singapore, it's normal to attach importance to him.
But when he went home for the Chinese New Year, Hong Kong Island was really not very hot. The mismatch between status and wealth is a big problem. The reason for this is that there is too little investment in Hong Kong and insufficient social participation.
Family members and subordinates asked the reason, but Lin Yi only told his wife: "As soon as the mainland opens up, Hong Kong's manufacturing industry will soon lose its comparative advantage." Rather than relocate, it's better to go outside first and then go inside. ”
However, after a few years in business, Lin Yi has understood that industrial transfer is not so fast. Before the mainland's infrastructure and supporting industries were greatly improved, Hong Kong's manufacturing industry would have been prosperous for a few years.
So he informed Julie: "I have decided that the center of the Walkman will be in Hong Kong." ”
The other party was a little puzzled, why the boss who has always been shrewd no longer cares? However, out of professionalism, Julie still reminded: "The foundation of the electronics industry is very good in both places, and the supporting enterprises are easy to handle." But Hong Kong's tax incentives are significantly less powerful than Singapore's!"
Lin Yi did not explain anything unrelated to business, but simply gave an order: "The name of the new company is Heaven Music, and you will be appointed as the CEO." Juxtaposed with Paradise Games, not subordinate. ”
Julie smiled brightly: "I really didn't expect that I would be able to take on such an important position less than two years after graduation." It was the right decision to join Paradise. For women in the workplace, the boss is really unbiased, and I will definitely publicize it to you!"
Lin Yi's face turned embarrassed, the American Paradise Game is about to become a women's army! Could it be that the Asian Paradise Company will soon follow in his footsteps? He doesn't build a harem, so many warblers and swallows are dangling in front of him every day, it feels really strange.
Before setting off again, Lin Yi told the management experts: "Total quality management system, I look at the Walkman project, can also be carried out at the same time." Doesn't it mean that quality is designed, let's do an experiment with it. ”
Xiao Daiming looked excited: "The game side is a cooperative factory, we can't force it, and the music side is a supporting factory, let's just say it." Spare parts suppliers, different statuses!"
Lin Yi joked: "I see that you are so excited, not because of the difficulty of work, but because of the newlywed Yan'er, but you can work and have a good time." ”
The other party did not relent, but praised repeatedly: "The boss is wise!"
After finishing his work in Singapore, Lin Yi did not fly to the United States, but returned to Hong Kong again. Xiaoxin Food Company, although it has been a long time, but the father-in-law and brother-in-law are not people who eat and wait for death. The two of them had something to ask, and he happily went.
After sitting down at home, my father-in-law was the first to speak: "The bubble tea you said, we have successfully trial-produced." Although I am not used to drinking it, those young people think it tastes very good. ”
Lin Yi thought for a while: "This kind of milk tea, if it is brewed and drunk at the same time, should be more popular." We can unify production and then cooperate with chain beverage stores. ”
When the brother-in-law saw that the two of them had finished speaking, he immediately asked a new question: "When I was on an expedition in the UK, I heard that the University of London had developed an additive called sucralose. With a sweetness of more than 600 times, it is not only pure in sweetness, but also contains no energy. ”
Lin Yi understood in seconds: "According to the name, the raw material should be sucrose, and the production cost must be cheap." No energy, indicating that it is suitable for weight loss drinks. ”
"I still remember, Yi Zai, you said that soft drinks and diet drinks will be popular in the future. Our little new food, isn't it time to upgrade?"
"Well, in Hong Kong and Taiwan, gangs are relatively developed, and fast food chains are not very easy to do. It is a good choice for the industry to extend upstream and become a supplier of raw materials. ”