Chapter 66: Monsters Attack
"Attract?" Sean Parker scratched his hair.
"Yes, it's like Sean when you fished for girls in college. Attraction is always the best approach, and we can't force people to like our site, but show the key points that will appeal to young people. Then hook them to take the initiative to go to our website to use it. β
Sid's words made everyone laugh, and Sean Parker complained helplessly, "Just once, Sid, I just went on a date with a college girl." β
Sid shrugged his shoulders and continued disappreciatively: "So how to attract these college students to use it, I think it's very simple, it's to make this thing cool, and the characters in the social center think it's cool, and when you say it's cool, it's cool." And the next followers with low social value will follow suit. β
"As long as this effect unfolds, it can be expanded step by step. Speaking of which, the stability of the server, the smoothness of the video, and the convenience of uploading these basic issues cannot be ignored. β
Sid's words,Let the still immature Youtube have a more specific and clear goal,Although the current bandwidth can not support the large-scale development of video websites,But the seeds that began to sprout,There will be a day when it will thriveγ
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And the whole April is in the process of starting the filming of "Spider-Man", slowly passing, and as the shooting in the studio progresses, Sid will gradually transition to the live shooting in the city of California.
And just when everything was going on in an orderly manner, an event that shook the North American animation industry finally happened on April 22 - the seemingly inconspicuous 3D animation "Shrek" of DreamWorks was an unprecedented success!
The reason why it is an accident is mainly because in the previous North American film and television industry, fairy tales have always been the orthodox style controlled by Disney.
Even the previous Pixar and Blue Sky Studios followed the orthodox witty and funny style, but "Shrek" completely subverted all this.
Shrek, a green-skinned monster who lives in the swamp, was occupied by a king who drove out fairy tale characters, and in desperation, he had to go to the kingdom's capital to negotiate with the king. It turned out that it was the Magic Mirror who told the king that he had to marry a princess in order to become the real king.
And he chose Princess Fiona, who was trapped on the tower and trapped by the fire dragon, and Shrek, who defeated all the knights by mistake, became the character who rescued the princess for the king, and in turn, the king returned the swamp to Shrek.
Although on the surface, this is just a very old-fashioned children's drama story, but in reality, it is not like that at all.
The entire story framework of this animated film is a spoof animation that mocks all classic fairy tales and subverts ordinary people's traditional impressions of orthodox fairy tales, or stereotypes.
Spoofing this element was not uncommon in Hollywood movies before, whether it was "Fighting Condor" in the early 90s, or a series of nonsensical comedies with Jim Carrey as the protagonist, it can be described as a classic in this.
But because the 2D animation industry has been dominated by the Disney family before, its orthodox style of animation has also continued.
But this time, "Shrek" completely broke this "concept monopoly", and the monsters in the previous fairy tales became the protagonists here. And all the classic fairy tale characters have become undisciplined one by one.
Piloccio, who has a long nose while lying, plans to sell Piloccio's old carpenter who is going to sell Pilocao for money. Peter Pan, who sold the elves to pay back, the seven dwarfs who carried Snow White's crystal coffin everywhere, and the wolf grandmother who robbed Shrek's bed.
No matter which one is a familiar fairy tale character, but on "Shrek", they all appear in a completely different face from the past, which is definitely a refreshing change.
If you want to say that the most interesting thing in the whole film, it has to belong to the chattering, talking donkey, and the super cute and cheap swordsman cat.
But if you want to talk about the biggest "breakthrough" and subversion of "Shrek", it has to be Princess Fiona! This princess who is not ladylike at all and is not well-behaved at all.
Who said princesses need men to save?
Princess Fiona can not only hit ten at a time, but also spoofed the bullet time of the popular "The Matrix" and the circular slow-motion martial arts action.
Who said that the cursed princess must finally lift the curse under the kiss of the prince's true love?
What is a curse? What is true love? It's no longer up to the boring, crashy Prince Charming!
Why can't a monster be a princess's sweetheart?
At the end of the film, everyone saw Princess Fiona in the monster state, kissing and falling in love with Shrek, and finally chose to set their true love in the appearance of a monster princess.
Everyone is boiling!
This is a mockery and refutation of Disney's nearly 100-year-old orthodox royal animation, in the new era, people are tired of this set of teeth, and this kind of radical subversion is refreshing, it is really quite enjoyable.
Many critics have also said that this animation is completely the ridicule and "revenge" of the former Disney President Katzenberg against the exiled Disney and Michael Eisner.
But to everyone's surprise, this Katzenberg's "game" earned $42 million in its first weekend, and in the next six weeks, it maintained a box office performance of more than $10 million, and in just six weeks, its North American box office exceeded $200 million!
Not only is this the highest opening weekend box office result ever for DreamWorks Animation, but it's actually the highest first-week result ever in the 3D animation industry, with DreamWorks coming out on top, ahead of Pixar and Blue Sky Studios.
Now, things are interesting.
The success of "Shrek" not only allowed Katzenberg to avenge his old revenge, but also allowed DreamWorks Animation to officially gain a firm foothold in the 3D animation industry.
In less than a week, Variety magazine ran its own front-page headline with the headline "The New Big Three in 3D Animation!"
The article analyzes in detail that DreamWorks has been oscillating between 2D animation and 3D animation in the past few years, and an original "game spoof" has turned it over, breaking the previous "monopoly" of Pixar and Blue Sky Studios in the 3D animation industry, which can be said to have injected a shot in the arm into the 3D animation industry.
And the next summer and year-end Christmas schedules, there are also Blue Sky Studios' new animation "Madagascar" and Pixar's new film "Monsters, Inc."
This year is definitely a big year for animation with hundreds of schools of thought, whether it is animation lovers or children with a family carnival, this year can be described as a blessing for the eyes. 10