Chapter 124: Retrospective

Wolf Clothing Group is one of the earliest groups, second only to Changsheng Seiko. It was established early, and after several years of development, it has long been different.

Today, it has two brands: Wild Wolf and Colorful Butterfly. Wild Wolf is a men's brand, and Butterfly is a women's brand. The Wild Wolf brand has been established for the longest time, and after some special opportunities, such as the Schwarzenegger poster incident, it has already become an international famous brand overseas. Just like its own advertising slogan, "Wolf costumes, the choice of successful people." It has really become a brand favored by successful people. Its simple and modern design style, unique color low-key luxury, very suitable for the taste of the rich. In recent years, they have not blindly eaten the old book, but actively expanded the scope of business, covering bags, shoes and hats, clothing, fur, men's luxury goods, men's cosmetics and other men's daily necessities. It's already a very mature brand.

The women's brand "Caidie" because of its late establishment, lacks a heaviness, although the same use of top fabrics and exquisite workmanship, but the brand reputation is still a step behind the international top women's brand. Fortunately, they are directly operated by specialty stores, and they also have good sales with fabrics and workmanship that are not inferior to other top brands. But it still needs time to precipitate before it can truly become a top international brand.

In addition, Wild Wolf Clothing Group also has an unknown brand, that is, "Pretty Baby". Now there is only one customer, and that is Shen Qian, the pearl of Shen Danqing and his wife. Because the current Wild Wolf Clothing Group is still in the stage of finding someone to OEM, there is no plan to develop a new brand. Children's brands are not as good as adult brands, and their customers are children, so it is not okay to blindly emphasize fabrics and workmanship. Children's choices are emotional rather than rational. Therefore, it is necessary to have a brand awareness that children are familiar with, and Xia Jinyong and they have already thought of a countermeasure, that is, to design the "Pretty Baby" series of cartoons. If you add catchy children's songs, I believe it will be liked by children.

However, this plan can only target the domestic market, and at most it can affect Hong Kong, Macao and Taiwan, and the European and American markets should not even think about it. Therefore, in fact, it is not a good time to launch the "beautiful baby" brand, at least until the domestic economy prospers, otherwise there may be consequences of selling well or not selling well.

Changsheng Seiko is the second company founded by Shen Danqing, the first is a pioneer material recycling company, it is not a production-oriented enterprise. Therefore, Changsheng Seiko is actually the real big brother of Changsheng Investment Group.

It also lives up to its name, and among all the enterprise groups under the Changsheng Investment Group, it is the one that creates the most economic benefits. The precision CNC combined machine tool business sold to domestic military enterprises alone has created billions of output value. Precision machine tools are not as profitable as other products. An ordinary-level precision CNC machine tool that costs millions, except for the limited cost of chips and the cost of ordinary metal raw materials that is almost not the price, the rest is Changsheng Seiko's own gross profit. These include special alloy materials, design, processing, system software, electronic circuits, etc., all of which are owned in-house, so profits are also retained within the company. One can imagine how high their profits are. There are also ultra-precision CNC combination machine tools with a price of tens of millions, in fact, the cost has not increased much, but the price has increased tenfold, so the profit is higher. The price of CNC machine tools of Changsheng Seiko is a reference to the price of CNC machine tools smuggled and imported from abroad, and it is a little higher on the basis of them. Because Changsheng Seiko does not need foreign exchange, and there is no restriction on the supply of military enterprises, the quality is higher than that of smuggled imported machine tools. Of course, it can beat the smuggling of imported machine tools and obtain large orders from military enterprises. And it is a long-term and stable customer.

Ultra-precision CNC combination machine tools and even ordinary CNC machine tools, in addition to Changsheng Seiko, other enterprises will be difficult to manufacture themselves in the next ten years. There are several big technical difficulties, the first of which is the operating system software. The operating system should be able to make the CNC machine tool have three-dimensional machining capabilities, and also allow multiple servo motors to work together. The difficulty is very high, far from being solved by the current level of software in China. As mentioned above, Soft News is a pioneer in the current domestic software industry, and it is by no means that they are sexually viable, but that their technology has really reached the top in China.

The second difficulty is assembly, people who have experience in the machining industry know that machine tool assembly is the most technical process step in the machinery industry. The master in charge of assembly is called a fitter, and the fitter must be familiar with the whole process of the machining industry. The several levels of workers in China mainly refer to them. But it's okay for them to assemble ordinary machine tools, and when it comes to the ultra-precision level of U meters, manual labor alone is not enough. There must also be some unique precision technology and precision instrument assistance, because at the U-meter level, people's eyes and feel are useless, and they only have experience left. And these technologies and precision instruments are the secret of Changsheng Seiko, and it is impossible for outsiders to know, so it is difficult for other companies to imitate.

The third difficulty is the material. Originally, with the size and scale of large domestic state-owned enterprises, it was not difficult to solve the material problem. However, due to some institutional deficiencies in state-owned enterprises, their enthusiasm for innovation is not high. The workers of state-owned enterprises are guaranteed income during droughts and floods, and there is no good reward system, and any technological innovation is often just a matter of issuing a certificate of merit, with a bonus of several dozen yuan at most. As a result, the creativity of employees is severely constrained. Coupled with the poor quality management, they are actually incapable of solving material problems.

The fourth difficulty is the precision servo motor. Servo motors are improved by ordinary stepper motors, plus electronic circuits and software programs. There is a software difficulty in this, therefore, it is not the general domestic machine tool enterprises can do. Moreover, the accuracy and speed of the servo motor is an important measurement index, which directly affects the accuracy of the machining process. It is also difficult for domestic enterprises that lack effective quality control to do so.

From the above points, it can be seen that Changsheng Seiko can monopolize the domestic precision CNC machine tool market for a long period of time. It's a big piece of the pie, and it's exclusive to them, and that's the benefit of technology-based companies.

Another fist product of Changsheng Seiko: NB power tools. With excellent quality and top-notch design, after several years of market cultivation, it has been able to compare with Bosch's power tool products in Germany. And they have achieved a level in terms of product quality and material standards that other companies cannot imitate. Some of the world's largest manufacturers of power tool products, including Bosch in Germany, have studied NB power tools, but the result is that they cannot imitate it. It's not that their technology can't do it, but if they follow the quality standards and material standards of Changsheng Seiko, their costs will be very high. In a free economy market, the pricing of any commodity is determined by harsh market choices, and no business can change it at will, otherwise customers will not accept it.

Power tools are non-durable goods, so the profits are relatively low, and they mainly rely on volume to win. Changsheng Seiko can do what others can't imitate, and it is already invincible. This is the advantage of Changsheng Seiko based on the country, the cost of labor is far lower than that of foreign companies, others have no money to make, they still have a lot of profits. Especially in low-profit goods, this competitive advantage is very obvious.

Another main business of Changsheng Seiko is small household appliances, don't look at small household appliances as inconspicuous, but they are an indispensable and important tool in people's daily life. Therefore, the sales volume is very large, and the small household appliances of Changsheng Seiko have been made into brand-name products, and the profits are relatively high, and the overall volume is very considerable. Therefore, small household appliances are also an important pillar of profitability for Changsheng Seiko. The first electronic scale, because the technical content is not high, is a creative invention, others are trying to bypass the patent block, a large area of the trend on the market. Some even imitate the appearance of Changsheng Seiko's products, and these companies are some of the very small scale. Small and medium-sized enterprises that do not have the ability to design. Dingtian Law Firm came forward and sued several of these typical companies, but to no avail. They are all family-run style, and as soon as you sue him, they will go bankrupt. Then they started a new one in another place, using a different brand. It's so annoying that I have to stop it in the end.

Patent lawsuits can only be filed against larger companies. The cost of their bankruptcy is too high, so they can only accept compensation. Other larger companies have bypassed the patent barriers of Changsheng Seiko, and Changsheng Seiko has no choice. Therefore, electronic scales are no longer the main product, and profits have fallen again and again, which can be summarized as chicken rib products. It has been classified as a small item in the small household appliances by them, and it cannot be mentioned separately at all.

The last enterprise group to be introduced is: Changsheng Construction Engineering. Changsheng Construction Engineering can only be said to be in its infancy, and there is no development yet. Their main business also depends on the group itself. In Hong Kong and Macau, I received a few sporadic orders, and the profits were very limited. However, they have now taken over the big project of Changsha Industrial Park, and they are full at once, and the bonus dividends of employees are guaranteed.

The future of Changsheng Construction Engineering is by no means a thing in the pool, and the real estate industry is the pillar industry of our country in the future. In the future, Changsheng Construction Engineering will take the business strategy of commercial real estate as the mainstay, supplemented by high-end residences, and then China's commercial real estate will not have anything to do with Wanda, and Changsheng Construction will absolutely crush him, whether it is the scale of funds or business planning.

In short, the achievements of Changsheng Investment Group in recent years are still very remarkable. Although it is still only in the latent stage, the development is advancing by leaps and bounds, but it is only unknown to the world. Of course, the government functional departments are quite clear, because Changsheng Investment Group has never smuggled or evaded taxes, and all foreign trade is carried out through China Import and Export Corporation.

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