Chapter 104: Thoughts

"Okay, now that the others are gone, do you have anything to say to me?" Li Yuhao changed into a comfortable position in the boss's chair and sat down, and asked Wang Zixuan, who was standing.

Wang Zixuan sat upright and asked in a sincere tone, "Boss, I want to ask, is this expansion really not a share of Ruyi Supermarket?"

"Yes, didn't I say that the supermarket expansion requires too much money, with the current economic capacity of our store, it is impossible to support the simultaneous expansion of two brands, and the return rate of Ruyi Supermarket on supermarket products alone is too low, only less than 30%. We still give priority to fast food with a high rate of return. Li Yuhao said impatiently.

In fact, he still hasn't said a word, Ruyi Supermarket's low rate of return makes Li Yuhao, who is used to seeing seventy or eighty percent of gross profits, a little disdainful, and he is already considering cutting this supermarket.

I just didn't think about it for a while, so I didn't say it.

"But boss, what if I let Ruyi Supermarket expand without money?" Wang Zixuan said suddenly.

"How is that possible?" said Li Yuhao with a disbelieving smile.

"Boss, of course it's impossible for us to build a branch at our own expense, but boss, what if we open up the franchise of Ruyi Supermarket?" Wang Zixuan's tone was soft but firm.

"What?" Li Yuhao was "shocked" by this thought, which he had never thought about as a accustomed eater.

"Boss, we open Ruyi supermarket to join others, if they want to be our supermarket, they have to call us a franchise fee, they have to buy from us. Wang Zixuan said eloquently.

"How much money can you make from the franchise fee? And the franchise fee is a one-time transaction, less we lose a lot, and more others are not willing to join. Besides, when purchasing from us, the supermarket's product profits are already low, and they can earn a few percent of the goods at most, and how can we make as much money as we sell directly to consumers?"

I have to say that Wang Zixuan's idea is a new idea, Li Yuhao also thought about it, and then said hesitantly.

Wang Zixuan said preparedly, "If it's just a few stores, then the money we make will definitely not be as much as the money we make from opening our own stores." But supermarket stores, what they do is scale, as long as the scale is up, the money you make will definitely be more than the money you make by opening your own store. ”

"What you said also has some truth, let's assume it this way, the original Ruyi supermarket plus the Ruyi cooking project, can give me 80% of the gross profit, now I open to join, share half of the profits, then I will lose 40% of a store, 80% of two stores, and 120% of three stores. If the average profit of one store is about 6,000 a day, I will lose 3,000 yuan if I join one store, 6,000 yuan for two stores, and 9,000 yuan for three stores.

Li Yuhao's words are a bit exaggerated and confusing, in fact, what he mainly wants to express is that joining will make him less money.

"Uh-huh, boss, what you said makes a lot of sense, and there are a lot of things I didn't consider before. Wang Zixuan couldn't help nodding his head, looking in agreement, and then waited for Li Yuhao's logically confused words to finish before continuing in a sincere tone,

"Boss, let me tell you what I thought before. ”

"Well, let's talk about it. Wang Zixuan's way of speaking makes Li Yuhao very useful, although this way of speaking is very similar to Li Yuhao's previous part-time job and living in an urban village, when he bought the book "Top Ten Speaking Skills in the Workplace" in a pirated bookstore sold by the pound on the street, but it is very conspicuous, as a small boss, Li Yuhao is still more useful.

"It's such a boss, I think that all stores, industrial stores, most of them are operating in the direction of chains in the end. The difference is that some chain stores are all directly operated, just like the boss you are now focusing on developing the flying fast food restaurant, all directly operated, not only can you control all the profits in your hands, this kind of catering chain, but also can effectively control the hygiene and other conditions of each restaurant. The other is that I think it is a franchise, some are to provide a brand, all are franchise stores, and some are directly operated and some franchise stores are added. ”

Wang Zixuan gushed endlessly.

"My original idea was that Ruyi Supermarket could take the road of direct sales + franchise. Of course, I don't know much, maybe it's just some unrealistic ideas, but I still say it and let the boss take the lead. ”

"Some prime locations, I think we can directly direct sales, maximize profits, and improve brand awareness, but some non-key and more laborious positions, we can let out, let the franchisee to operate, we control, monitor, and charge franchise fees, supply costs, operating expenses and part of the operating income. Wang Zixuan continued to speak his thoughts.

"Wait, I understand the franchise fee and supply cost you said, and the operating cost seems to be understood, and can we still charge the franchise store for the operating income?" Li Yuhao listened with interest, and when he heard the doubts, he directly interrupted Wang Zixuan's words and said.

In books like "Top 10 Speaking Skills in the Workplace", one of the skills that is often talked about is listening, making good use of the power of listening, listening to the words of colleagues, listening to the words of superiors, and listening to the words of customers. Such books often say that using the power of listening can make your career path smoother, easier to get promoted and rich, and so on.

But these are all horizontal or bottom-to-top, and these kinds of books don't talk about top-to-bottom listening skills.

Just like Li Yuhao now, he interrupted Wang Zixuan's words impolitely, but Wang Zixuan didn't feel disgusted at all, but explained to Li Yuhao seriously.

"The operating expenses are mainly the technical service costs such as providing networking services, and in my thinking, now that takeaway is popular, if we engage in activities in the future, we will make profits to consumers, which will also make the cost of profits to the merchants. As for the operating income? Boss, do you know the Qizai convenience store?"

Wang Zixuan asked, and Li Yuhao replied directly, "Of course, it is so famous." ”

"But boss, you know that one of the conditions for Qizai's franchise is that the amount of turnover exceeding each day must be multiplied by a percentage, and this number is the operating income handed over to Qizai's headquarters. In other words, these franchise stores, contributing people and money, to a certain extent, are directly working for Qizai. ”

"Damn, Qizai is so ruthless. Sure enough, these capitalists are inhuman. Li Yuhao scolded a little excitedly, but he didn't expect that he was already on the road of a capitalist.

"Yes!" Wang Zixuan also sighed and said, he often sees a store like Qizai on the street, of course, there is very little care, unless it is really needed, and there is no other convenience store next to it, the reason is that the products sold by Qizai are too expensive. If he hadn't been the manager of Ruyi Supermarket, he wouldn't have learned about this line of information, and he wouldn't have known that Qizai was so ruthless, and the turnover would have to be commissioned!

"But Qizai is an international brand, and with this confidence, can our Ruyi Supermarket also do it?" Li Yuhao suddenly asked with some uncertainty.

"Of course boss, Qizai's Chezi noodles are delicious, but how can our Ruyi cook magically!" Wang Zixuan said with an affirmative face.

It looks like the boss is starting to take the bait. Wang Zixuan thought.