After the news of Warner Records' auction was officially recognized, it quickly aroused reactions from all the bigwigs in the record industry and all crocodiles in the capital industry.

As EMI's survey said, the other four major record companies naturally responded the fastest, and with the fierce market performance of the iPod in the past six months, even these big record companies can't help but feel the cold winter.

Regardless of the reason for AOL Time Warner to sell Warner Records, for them, merging such a big peer to expand profits and reduce costs is almost their unique and best choice.

So when AOL Time Warner held its first auction just two weeks later, buyers from all over the world were still gathered.

"Well, that's all the participants. The person in charge of AOL Time Warner looked at the various negotiation teams in suits and leather shoes in the audience and asked.

Today is just a meeting to meet, AOL Time Warner will distribute the relevant assets and materials of Warner Records to the attendees, and each buyer will of course conduct a comprehensive liquidation and evaluation of Warner Records according to their own professional team, which is a relatively long process.

The final bid will also be made after each company weighs and evaluates it.

Just when the staff was about to close the door of the staircase conference room, a large group of people suddenly broke in, saying that it was a bit of an exaggeration to say "breaking", but the other party's solemn and sharp aura and distinctive appearance did instantly attract the attention of those present.

The first one of them made many people's eyelids jump, "Actually they are here too?!"

The leader is none other than Jason Furlong, the former CEO of Viking Records and the new COO of Fire Lion Records.

But this person is not an executive of Fire Lion Records, or even a staff member of the Fire Lion Group, but Larry Kalou, the current vice president of EMI Records in the United Kingdom.

"Why is EMI here?" Everyone was a little puzzled at this moment, although Fire Lion Records was not yet among the top five records, but they were backed by the wealthy Fire Lion Group, and no one dared to underestimate them.

What's more, at the other end of the Fire Lion Group, there is also a killing Apple, so it is not surprising that Fire Lion Records will join the auction.

But now that EMI is in attendance with the Fire Lion, what is this playing?

After everyone sat down, the head of AOL Time Warner first asked, "So, Mr. Furlong, may I ask who you are here?"

In the face of the inquiry of the person in charge of AOL Time Warner, Jason Furlong looked back at the EMI side, and then looked back confidently and smiled: "We Fire Lion Records will jointly bid for Warner Records together with EMI Records." ”

"Wow-" As soon as these words came out, everyone couldn't help but be in an uproar.

Although it did not get many powerful singers from Viking, Viking Records sold physical stores around the world, which greatly expanded the physical store capacity of Fire Lion Records and even the Fire Lion Group.

This made their wholesale and retail capabilities go up several steps in one go, but after selling Viking Records that year, EMI did not succeed in merging with Warner Records, on the contrary, Time Warner finally gave up the merger with EMI in order to merge with AOL, resulting in EMI's abacus falling short.

In this way, EMI actually suffered a small loss, but now they are willing to rejoin hands with Fire Lion Records to participate in the auction, for no other reason, but because of their lack of strength.

In the European and American business circles, strength is the standard for measuring everything, although everyone knows that the auction of Warner Records is a major opportunity, but not everyone can seize this opportunity.

And the invitation of Fire Lion Records is more like a surprise falling from the sky, and today's Fire Lion is not a small company that had a request for people two years ago.

Home to the nation's most lucrative cable television and film companies, Fire Lion Records and EMI Records are now inverted and distinct.

And with the guarantee of Fire Lion Records, even if it can only afford the chassis price of $1 billion, but the Fire Lion guarantees to provide other auction funds, this auction has become a spectator for EMI.

"In that case, let's get started. After understanding the specific situation, the person in charge of AOL Time Warner had no choice but to nod.

Since it was a free auction, they would not refuse any form of bidder, so after a short break, they began today's briefing.

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While the entire record industry was in turmoil by the Warner Records auction, 50Cent was inspired by the nine shots in his body, and his second album "Get Rich or Die Tryin" was finally released at the beginning of the year.

This album fully demonstrates the talent and talent of 50Cent as a hip-hop singer, not only in the reputation of hip-hop radio and the media, but also sold 870,000 copies in just 5 days, fully demonstrating the ability of Fire Lion Records to create new singers.

In this album, 50Cent plays up his own life experience, and does not hide the fact that he was shot 9 times in his body, and the people are the easiest elements to use in traditional hip-hop music.

It's just that in this album, in order to achieve the effect, a certain degree of exaggeration is carried out.

For the inside of Fire Lion Records, the hot sales of this album with a stepping stone nature have given more confidence to the next group albums of Sid, 50Cent, Britney and others.

For Fire Lion, Warner Records' greater role lies in its rich music and song copyrights, although Fire Lion Records has Britney, Linkin Park and other fast-rising, unrivaled top singers, but just like film companies rely on film rights libraries, record companies also rely on song rights libraries to eat.

In addition to Fire Lion Records, Sid and Jobs also have plans for a digital music store, which requires a large number of song copyrights to fill in to make it possible.

If he is forced as slowly as in history, or waits for the record company to cooperate, Sid still feels that the pace is too slow, and since he already has the power to change everything, then Sid is of course too lazy to talk nonsense, just push it flat.

The heavy sword has no edge, and the great ingenuity does not work.

As for pulling EMI records together, it is only to reduce a certain degree of "loss", after all, the record industry is already a sunset industry, and if you really want to throw billions of dollars into it like some idiots, it must be a brain-pestering behavior.

Being able to save $1 billion on EMI is definitely a surefire deal.