Chapter 115: Thanksgiving Animation
At the end of November, it is the day of Thanksgiving, in European and American Christian countries, Thanksgiving means family reunion, whether it is children thousands of miles away, or couples who are difficult to see all year round, they will get together to eat turkey and reunion dinner.
The significance of this day to the family is even higher than Christmas.
So, Thanksgiving is also a great time for the perfect family movie. And when it comes to family movies, what could be more appropriate than an animated one?
When Sid bought Blue Sky Studios early last year ('99) on the grounds of acquiring a film special effects studio, Hollywood didn't care. Even later, the Lion Group moved Blue Sky Studios from New York to California, and soon announced that Blue Sky Studios' first animated film was in production.
Hollywood suddenly understood the true meaning of Sid's acquisition of Blue Sky - 3D animation!
But even so, most of the media are still not optimistic about Fire Lion's acquisition of Blue Sky.
Because, among the people who want to enter the 3D animation industry in Hollywood, there are many experienced seniors. Katzenberg, who once single-handedly created "The Lion King", has no precedent for success.
Two years ago, DreamWorks and Pixar launched at the same time, and the very similar "The Story of Antbrother" and "Bug Crisis" were very similar.
Not only was it the first DreamWorks Animation animated film, but it was also the first 3D animation they created, but it turned out that Pixar's "Bug Crisis" broke the box office record for "Toy Story" with a box office score of $363 million.
And Katzenberg and DreamWorks' "The True Story of Brother Ant", at a cost of $105 million, only recovered $170 million at the global box office, which is actually a net loss!
If it weren't for the fact that Katzenberg used the classic "Prince of Egypt" with 2D animation to make a pretty comeback, it would be a matter of two things to say whether DreamWorks animation would have continued.
As for this summer's file, the 2D animation "Frozen Planet" created by Fox is even more at a loss for them to directly cut their own animation department.
In May of the same period, the animation boss Disney also tentatively launched, the first 3D animation they produced - "Dinosaurs".
Maybe many people don't have much impression of this animation that doesn't have a strong sense of existence.
But as a tentative work at a time when 2D and 3D animation were at a standstill, Disney invested $127 million in the film's production, and the film earned $340 million at the global box office.
But —— the word-of-mouth of the film, but it collapsed across the board!
Whether it is a film critic or an audience, whether it is a newspaper media or the Internet, everyone is angry! At this moment, Disney no longer dares to act rashly in the field of 3D animation, and instead concentrates on continuing to cooperate with Jobs's Pixar Studio.
So, although Sid has nearly ten fairy tales on sale so far, even the fire lion side has shown considerable confidence in Blue Sky Animation. However, before the film is tested by the market, everyone is waiting and watching.
Fox, who felt like he had been cheated by Sid, of course, secretly hoped that they would be defeated, and it would be better to lose so much that they didn't even have any underwear left. Even Big Brother Disney and veteran DreamWorks don't want Sid to continue to be successful, especially with 3D animation, which almost no one can play with.
But regardless of the reaction of the outside world, Fire Lion and Blue Sky have been carefully promoting "Ice Age" since the beginning of this year.
Through the Lion TV, during the commercial time of "Hannah Montana", the trailer of "Ice Age" was broadcast,
On Sony's home game console, the PS2, there is a promotional video for "Ice Age", plus outdoor posters of traditional middle-class family communities, promotional livery on mobile buses, and so on.
In short, before the release of "Ice Age", most of the middle-class families that the film intended to cover knew about this 3D animation produced by Fire Lion Pictures.
And the day of the movie's premiere, November 25, finally arrived as scheduled.
Whether Sid and the Fire Lion will be pried open, at present, only Pixar can play with CG animation, Hollywood media companies are paying close attention.
"I think the main reason why CG animation is difficult to do is because it requires a long production cycle and a stable supply of funds. And, of course, there are creative and talented people. Sid stood on the red carpet and spoke to a crowd of microphone-wielding entertainment reporters.
Flickering flashing lights and shouts made up the premiere of "Ice Age" in front of the AMC theater. As an animated film, the premiere of "Ice Age" did not have too many big-name stars, even the voice actors in this article are all little-known mid-level actors, and some are even specialized voice actors.
This is a rare thing in the European and American animation circles that use celebrity dubbing.
So, there wasn't much to get the entertainment reporters excited at the premiere, and it wasn't until Sid and Lindsay stepped onto the red carpet that they were in high spirits.
"This requires animation creators to not only be creative and talented, but also visionary. Because you're not dealing with today's audience, you're dealing with an audience two years from now, three years from now. Sid's words made a kind of entertainment reporters nod their heads, they were just the usual way to ask questions, but Sid took the opportunity to start the class mode.
But Sid's simple and easy-to-understand words made everyone feel rewarded, and they also gained more from tomorrow's interview article, not just pompous gossip.
The premiere was indeed glamorous – there were even three giant mammoths, saber-toothed tigers and sloth-based figures at the entrance of the AMC theater. attracted a lot of viewers and guests to stop and take photos, and even Lindsay Little Nizi couldn't help but pull Sid and take several photos next to them.
Either way, the success of a film is determined not by the glamour of the premiere, but only by the quality of the film — Sid has always thought so.
Therefore, when the light in the premiere theater slowly dimmed, the screening hall of more than 1,000 people was full, and the logo of Fire Lion Pictures turned into a lazy cat head, yawning and making a "meow" sound, which immediately attracted laughter from the audience.
The opening of the logo of Blue Sky Studio also appeared in front of the world for the first time.
Then, a cheap and stupid squirrel appeared on the big screen. Then, after a series of hilarious accidents, it and its precious pine cone triggered the first glacial collapse.
It runs, it jumps, it holds the pine cone from the glacier impact, and it escapes death.
Finally, when this cute guy finally held his precious pine cone and was ready to taste it, "Pound!" a huge elephant leg trampled it to a soul.
"Ice Age" has officially begun!