It's already March, and although the Oscars are imminent, for Disney, "Pearl Harbor" at the end of May is the decisive opportunity!

The global publicity in full swing, and the joint promotion with Disney on the film, have hitched a ride on "Pearl Harbor" and invested their own resources.

Under the massive publicity, even Michael Eisner, who is in it, seems to feel that "Titanic", which has a box office of $1.8 billion, is not a big deal.

Michael Eisner, like the feudal kings of antiquity, was so absorbed in the storm of propaganda he had brewed that he was self-absorbed.

What "kings of the world", what "Hollywood prodigies", all paper tigers!

"But, but," Peter Murphy said for a moment, and then he finally came up with a reason, "Michael, even if we were to change 'Pearl Harbor' to the same day as 'Harry Potter', it would be difficult to squeeze their box office." ”

According to relevant information, the target audience of Harry Potter is teenagers and children with an average age of 17 years old. But NRG's investigation of our Pearl Harbor shows that our target audience is an adult audience over the age of 18. Peter Murphy kept saying a word.

NRG refers to the National Research Group, which was established in 1978 and is a consulting and analytical organization specializing in the analysis of released films.

They signed exclusivity agreements with the seven studios decades ago, and promised that the data obtained by NRG through telephone surveys would adhere to industry standards.

NRG's weekly report, known as the "Competitive Positioning" report, based on information from survey interviews, has been an important basis for decisions on film production and release plans from the seven major studios for decades.

In fact, NRG has helped the studios coordinate the premieres of their films.

Although the current Fire Lion Pictures has not yet entered the eyes of NRG, because of the almost undefeated box office record since the establishment of Fire Lion Pictures.

Therefore, NRG's parent company, Nielsen Entertainment, has set up an internal department to track, investigate, and publish reports on the films released by Fire Lion Pictures, so as to build a good relationship with Fire Lion.

Since buying the rights to Harry Potter, he has promoted the influence of Harry Potter in primary and secondary schools in North America and libraries in Europe with a book strategy.

This makes the "Harry Potter" movie not yet released, and it has already become famous in the minds of primary and secondary school children in Europe and the United States.

One is a "children's film" aimed at children and teenagers, and the other is an "epic film" about war and love, and there is no comparison between these two films with huge positioning differences.

But, "I know. Michael Eisner looked at Peter Murphy with a faint smile on his lips.

"You know, why are you still ......?" Peter Murphy was even more puzzled at this moment.

"Peter, how much do you think a children's film like Harry Potter will get at the box office?" asked Michael Eisner without answering.

"Box office?" Peter Murphy thought for a moment, "with Sid Leon's previous directing ability, plus this is a movie specifically aimed at teenagers, the audience is relatively narrow. ”

"I think under normal circumstances, the global box office of "Harry Potter" should be around $400 million. The "Youth Singing and Dancing Youth", which is particularly popular with teenagers, is at this level. Peter Murphy made a prudent judgment.

"Not bad!" Michael Eisner nodded approvingly, "Actually, after all, films like "Harry Potter" are very similar to "Home Alone". And even "Home Alone", which was popular all over the world that year, only had a global box office of $470 million. I'll give Sid a little bit more, a little over $500 million. ”

Michael Eisner held out a hand with five fingers on it, "But what about our Pearl Harbor? Our goal is at least $1.9 billion!"

"So, even if Harry Potter was a big success, when they were standing next to our Pearl Harbor, their little success would seem meaningless. Michael Eisner smiled domineeringly and said, "When the time comes, we can teach Sid Leon, a stinky boy, a lesson and teach him who is the real master of Hollywood!"

"Oh, I see. Peter Murphy nodded, then lowered his head again.

There was one sentence that he didn't ask - what was the TM point of doing this?

Adjusting the premiere schedule is by no means a simple matter, and the promotion of "Pearl Harbor" began as early as January, and it has been promoted in countries around the world for 3 months.

Switching the premiere time now not only risks disrupting the existing promotional rhythm, but also confuses the audience about the film's premiere time. And all this is just to disgust Sid Leon?

Of course, Peter Murphy didn't have the guts to ask, anyway, if something went wrong, just don't take the blame yourself.

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"Then the preparation for "Spider-Man" has been fully completed, and Kevin (Feige) has also taken care of everything in New York, and we can lead the team directly over when the time comes. Sid told the executive producers and assistant directors at Sony Pictures' Studio 27 that he was inspecting the green-screen stage being built.

Because of the large number of CGI shots in "Spider-Man", special effects artists from Macguff and ILM in France began to guide professionals and workers in the construction of the special effects studio early on.

Just as Sid was communicating with them for inspection, his phone rang, and Sid picked it up to see that it was Jon Philheimer, CEO of Fire Lion Pictures.

Sid picked up his phone, and Jon's first message shocked him.

"What? Disney moved the premiere of "Pearl Harbor" to June 1st?" Sid touched his chin in some shock, and Jon Philheimer's voice continued on the other side of the phone.

"Yes, Boss. Jon Philheimer, who was at the Fire Lion headquarters, nodded on the other end of the phone, "This is the news that Nielsen has just given us, and the channel on Ali's (Emmanuel) side has also proved it." ”

"Michael Eisner is trying to make big news!" Sid said in a word, and then he asked Jon Fellheimer with great interest, "And what do you think?"

Jon Fellheimer was clearly prepared, and he immediately replied, "I think it's better to keep things the same." As mentioned in the previous Nielsen analysis, the biggest target audience for our Harry Potter is young people under the age of 17, while Pearl Harbor is the opposite, with viewers over the age of 18 being their main audience. ”