Chapter 6 Barbecue Development Plan

For the new store was not promoted, mainly because of the money, because there was less than 10,000 yuan in hand, fortunately, Fang Yi relied on his three-inch tongue to negotiate with the landlord to pay the rent on a monthly basis, but he had to pay the rent once every six months in 1 year.

Three days after the opening of the new store, Fang Yi had more than 2,000 yuan of disposable funds in his hands, and he thought about starting to toss again.

"Brother Yi, can we stop and do business well, you see that we have a food stall in one store, and the gross profit of the two stores is more than 800 yuan per day, aren't you tired of tossing around all day long?" Zhu Cheng heard that Fang Yi was going to engage in marketing again, and he began to have a small opinion.

After Fang Yi heard this, he felt that he had to teach this kid a good lesson today, otherwise he would not agree with him, and when he went to school in half a month, he didn't know what he would become.

"Xiaocheng, you see now that our two stores can make a gross profit of more than 800 yuan a day, but believe it or not, as long as our store has a good business, within a month, we will open the same barbecue restaurant next to us" Fang Yiluo said with a slight scare to Zhu Cheng.

"Brother Yi, no, someone will follow the trend in just a month" Zhu Cheng was obviously frightened, because he felt the impact of followers on his business when he was in the food stall.

"Competition will definitely come, so before the competition comes, we must seize the customer base, as long as the customer is accustomed to the taste of our store, in their hearts will be positioned in their hearts only our store barbecue is authentic this consciousness, that will form customer loyalty"

I don't know if Zhu Cheng can understand, but this guy is still stunned and keeps nodding, "What we are doing now is to increase our marketing and promotion efforts, so that the people in the entire county know that we have barbecue of the century"

"Brother Yi, I don't understand those big truths, then it's better for you to make up your mind, I'll listen to you," Zhu Cheng said.

"Okay, then let's do the promotion first, I'll contact the advertising company, take pictures of our products, print a batch of flyers, and distribute them to the densely populated places in the county."

Now there is no good advertising company in a small county, only the kind of printing department, Fang Yi spent 600 yuan, and negotiated a contract with the advertising department to print 3,000 photos with a belt, and the delivery will be delivered three days later.

Three days later, Zhu Cheng took a few little sisters in the store to various vegetable farms and schools to distribute these leaflets, and now in this era, there are still very few leaflets printed in color, and the main advertisements on the street are still dominated by red banners, which immediately attracted the attention of the people in the advertising county.

That night, the flow of people in the barbecue restaurant immediately increased by 3 percent, and the operating income also exceeded 1100 yuan, but don't underestimate this increased turnover of 300 yuan, in the case of fixed expenditures such as labor, store rent, water and electricity, etc., the gross profit generated by the increased turnover of 300 yuan is about equal to net profit, which is an increase in real income.

At 1 o'clock in the morning, after the business ended, looking at Fang Yi who was taking inventory, Zhu Cheng licked his face and came over, "Brother Yi, you still have a vision, this propaganda list was sent out, and the store immediately increased by 3% of the guests, but our store is too small, there is no way to accommodate so many guests, otherwise today's camp will definitely exceed 1500 yuan"

"Xiaocheng, my expectation for this store is to have a daily turnover of more than 2,500 yuan, which is my goal," Fang Yi said while counting money.

"What, 2,500 yuan, Brother Yi can't do it, you see how busy we are today, it's only 1,100 yuan, just our small shop with only 8 tables, how can it not accommodate so many customers, make 2,500 yuan a day of business" Zhu Cheng immediately exclaimed when he heard Fang Yi's words.

"What's it called, when did I lie to you, as long as you listen to me, after half a month, the daily turnover of our store will be able to exceed 2,500 yuan," Fang Yi said confidently.

"Brother Yi, even if we can really do so much business, we don't have enough manpower, and the processing plant at home can't process so many strings" Zhu Cheng began to worry when he thought of the processing personnel and production personnel.

"You don't have to worry about this, I've already thought about it, my admission letter should be coming soon, I'm going to CD school on September 10th, the management of this store in the future and the follow-up development issues I want to be ready to talk to you, my account here is also done, let's go get a bottle of beer and chat while drinking" Saying that, Fang Yi and Zhu Cheng each took a bottle of beer and sat down at a table.

"Brother Yi, you are really so confident that you can be admitted to university, I remember that your grades last year were just average, I heard that it is very, very difficult to go to vocational high school, my father asked me to go to vocational high school, I really don't want to go" Zhu Cheng opened the topic and said.

"You don't have to worry about this, you can definitely go to it, and it's a CD university, but it's just a junior college. Okay, let's not talk about this, it's September 1st in a few days, you should also go to school, who will manage our store after you go to school?" Fang Yi first threw out the first question.

"Brother Yi, I've thought about it, my grades are not good anyway, and I'm also at the bottom of the class, and a high school diploma doesn't play a big role, I don't want to go to school, I'll manage this store if you're not there," Zhu Cheng said.

"I also know that your grades are not good, but can your parents agree that you don't go to school?" Fang Yi looked at him suspiciously.

"I told my mother about our daily income now, and they also know that my heart is not on studying at all, I just need to talk to them well, I think in the choice between earning a few hundred a day and going to school without a heart, they will definitely support me" Zhu Cheng is very confident in this matter.

"Okay, then this matter will be decided like this, you tell your parents as soon as possible, if you can't manage it, then we should arrange manpower in advance, the second thing is the problem that you just said that the business area is not enough, I heard that your father has a classmate in the county's urban management brigade, it seems that he is still in charge, is there such a thing?"

"You're talking about Uncle Li, he's from the Chengguan Brigade, but I don't remember much about it, I have to ask my father about it, what's wrong?"

"I think so, you see that although our store is a little smaller, but there is an area of more than 150 square meters at the entrance of our store, let's make good use of them so that at least 20 tables can be arranged, and our store will no longer arrange guests in the future, you think about 20 tables, then our turnover can reach 2500 yuan per day" Fang Yi said. But we have to pass the chengguan level first, buy a gift of 200 yuan tomorrow, and let your father visit this Uncle Li with you again, so that he can take care of our store, as long as you don't come to our store for trouble, you should be able to do it."

"That's fine, but isn't a gift of 200 yuan a little more?"

"If you want to do big things, you can't be stingy", Fang Yi is constantly changing his bad habits of being too frugal in his previous life.

"Okay, this matter is on me," Zhu Cheng patted his chest and said.

"The third thing, I'm going to shut down our food stalls" As soon as Fang Yi finished speaking, Zhu Chengcheng hurriedly interrupted, "Brother Yi, why do you want to close it, the daily turnover there can also be more than 400 yuan, that is, the net profit of more than 200 yuan, how many thousand a month, what a pity to close it"

"I can calculate the accounts better than you, and I also know that there is a lot of income every month, but people's energy is limited, and we must use our limited energy to make unlimited money," Fang Yi said by borrowing a joke from later generations.

"You see, now a total of 4 people in our store have a turnover of 1,100 yuan on the first day, and the output value created by each person is almost 300 yuan, and our barbecue stall costs 3 people, and the daily output value of 3 people is only a little more than 100 yuan, and each of us has the same daily salary, do you think it is a great waste of manpower for us to do this?" Fang Yi began to calculate the labor cost account with Zhu Cheng.

Zhu Cheng touched his head, "It's true if you say so"

"Didn't you just say that we don't have enough manpower, put the three people from the barbecue stall in the store, so that the seven of us can completely cope with 20 tables of guests," Fang Yi said, "And now there are more and more people on the food stall, let's transfer the stall and receive a little transfer fee, which can share the cost of our next 12 sets of tables and chairs."

Zhu Cheng nodded, and the whole person fell silent to the longing of 2,500 yuan per day.

"There is also the fourth thing, for the positioning of our barbecue restaurant, in order to cope with the competition of the next followers, I am ready to launch a new consumption model, self-service barbecue" Fang Yi proposed a barbecue business model for later generations.

"Self-service barbecue, I've eaten buffets, but I haven't heard of self-service barbecue," Zhu Cheng said

"It's a new consumer experience, you used to have a picnic when you were in school, and it's like this experience, where we prepare all the ingredients, spices, charcoal fire, and guests just need to roast them directly," Fang Yi explained.

"But what if they don't bake it themselves?" Zhu Cheng said worriedly.

"When you used to have a picnic, did you care about whether the food you made was good or not? This kind of experiential consumption will make consumers pay more attention to the experience and reduce the pursuit of taste, but we need to do a better job of service, and we must do a good job of explaining to customers who can't operate," Fang Yi explained.

"Okay, as I say, when will we start this change," Zhu Cheng asked.

"It's up to you to do this, when do you finish the chengguan, then when will we start" Fang Yi looked at Zhu Cheng and said.

"There is a fifth thing, I will go to CD school after the school starts, and you will manage the entire store in the future, and you will receive a salary of 800 yuan from the store every month in the future, what do you think?" Fang Yi said.

"Brother Yi, isn't this salary of 800 yuan too high, just get 200 yuan a month" Zhu Cheng never thought that he could have so much income every month, and when he heard that he received so much money every month, he was shocked.

"I said you're worth it, you're worth it, just take it, the sixth thing is to wait for the success of our store renovation Next, we want to open another branch in the county, just the model of this store directly, it is best to open at the end of October, into the winter is the peak season of barbecue, you need to reserve personnel when this store is renovated, and post the recruitment advertisement tomorrow, and our personnel demand will be bigger and bigger."

"Okay, I'll do it tomorrow" Zhu Cheng nodded.

"The last thing, when I go to CD school, I have to take 7,000 yuan from the store, and when I leave, in October, you will also take 3,000 from the store, which is the first return we have paid during this time."