Nearly 300,000 units a week, although this has not reached the peak of Sony's alkman heyday, but it is also a groundbreaking achievement among Mp3 players!

And this is obviously just the beginning, because we did not expect such a hot sale, and the first batch of shipments was insufficient, resulting in Walmart, Haoyouduo and other retailers hanging out brands.

This makes many music lovers who are very dissatisfied, and most of the former Apple fans and geeks who bought the first batch of iPods in the early days, for most people, their strong impression of iPods and Apple has to start with the two TV commercials that swept the United States.

Although the silhouette ad of black dancing is only one minute, it immediately makes the silhouette ad with black and white contrast and distinct rhythm become the most watched cutting-edge advertisement of the year.

And Apple immediately announced the main creator of this advertisement - Hollywood genius director Sid Leonhardt!

This news immediately caused a lot of shock in the media circle and among some fans. Generally speaking, you will only hear that advertising directors have switched to making movies, such as Explosive Shell is a typical representative of this.

But you'll never hear of a film director, especially a successful and well-known film director who shoots commercials. But Sid didn't just shoot it, he shot it really TM!

This can't help but make "Vanity Fair" magazine call Sid "an infinite genius director, an unstoppable crossover".

But that's just the beginning, and Apple was quick to announce another brand new iPod ad created by Sid that will hit North American TV screens next week.

This can't help but make quite a lot of people curious, this year, the top director "does not do his job" to shoot commercials, it is simply a fantasy.

Think about it more than ten years later, David Fincher went to shoot an American drama "House of Cards", which stunned the whole Hollywood. It is not difficult to imagine how curious everyone is about Sid, who is more famous at this time, filming advertisements like "playing tickets".

Originally, this was just Apple's product marketing PR, but with Sid's star effect.

At this moment, not only the attention of the technology media, but also the entertainment media, gossip magazines, People, USA Weekly, Vanity Fair, and even the female devil Wintour's "Vogue" came to join in the fun, and made a special analysis and interview for Sid's silhouette advertisement.

Sid, who was busy preparing for "Begin Again", didn't want to deal with any media, but for Wintour, the female devil who owed favors in Victoria's Secret and other things, Sid had to reluctantly spare half a day to let the column editor of "Vogue" come to the set and complete the interview on the noisy set.

In any case, it is precisely because of Sid's east wind that iPod advertising has become almost the hottest entertainment topic for a while, and soon went beyond the category of simple music player products and spread to a wider range of people.

Under such an effect, not to mention the mass consumers, those celebrities and celebrities first became interested in the iPod. Of course, celebrities with a limited number of people certainly can't have much of an impact on iPod sales.

But no one can ignore the trend effect caused by this, just like the fashion trend, the popularity of the iPod among celebrities, whether it is fans or the public, is predictable.

And Apple's news about Sid's second iPod advertisement has also attracted a lot of attention within a considerable range.

Of course, many of them are Apple's advertising department's promotional strategy, using Sid's fame to brush up on the next ad for the iPod.

And they did get what they wanted, and by the time the second ad for the iPod aired in the latest season of "Survivor," there were already a lot of viewers waiting in front of the TV.

For the first time in nearly a decade, a large group of viewers waited in front of the TV just to watch an advertisement, which was a spectacle.

Just after "Survivor" "finally" entered the commercial break, the picture changed to a light blue picture as soon as it turned.

Then an athletic woman appears in the picture, and she is seen in the music, picking up her sports suit, running shoes, and sports coat, and finally, she has taken the last important piece of equipment - her iPod!

She put on the headphones of her iPod, pulled on the hood of her coat, and moved neatly and toned. However, in a series of cut shots, the front of the woman does not appear, and it looks like a performing model.

So far, there is no background music in this commercial, just the sound effect of the female model appearing.

Then I saw that in the shot, the model took the iPod in her hand and selected the song up and down, and then pressed the button.

In an instant, the music played!

Then the picture is empty, the street is empty in the early morning, and a female model wearing a sports suit and a hood is pulled up, running in the morning to the background music that gradually becomes dynamic.

At this time, as the picture turned outside, the audience finally found the first highlight, "The picture is so beautiful!"

As the female model began to run in the morning, a female voice said calmly: "I like to run on the empty streets." ”

Then, as she ran from the deserted street to the woods in the center of the city, in the gap between the trees, the early morning light was faintly visible, and all kinds of tree branches, stones and other obstacles appeared on the ground in the woods.

As she deftly jumped up and down through the woods, her voice echoed again: "Overcoming challenges and breaking difficulties, all this makes my heart flutter." ”

So far, it's been more like a sneaker ad for Nike or Adidas than an ad for an iPod.

"But what I really like is music. ”

With her words, the music of the advertisement changed again, a brighter rhythm, and the picture also changed to the advertisement and the high staircase of the urban scene, and the sports girl climbed up one by one with the dynamic and bright music, just like the iPod and Apple rising step by step.

"On the way to the challenge, all I need is music and an iPod. ”

The athletic girl finally conquered the stairs and jumped over the top, her hands on her knees, and she breathed deeply as she showed her hair and steaming heat.

Finally, she stood up, straightened her waist, and pulled her hood down.

It's Britney!

The athletic girl who hid the entire advertisement was actually Britney, the little diva who was in full swing, and everyone in front of the TV was stunned.

At this time, Britney, who turned her head, smiled at the camera and said, "Because, iPod-is-a-lifestyle (iPod is a lifestyle)." ”