At Fire Lion's Los Angeles branch, a press conference brought together most of the European and American music media, but none of them knew what they were here for.

"Hey, do you "Village Voices" know what is going on today?" the reporter of the Los Angeles Times looked curiously at his colleagues next to him.

"I don't know. The Village Voice reporter shook his head, then they pointed to the Rolling Stone correspondent in the front row, "Maybe they know something inside." ”

As an authoritative media in the music industry, "Rolling Stone" magazine naturally has a good relationship with major record companies, and Fire Lion Records, which has swallowed most of Warner records, has become a clear stream in the record industry.

Although they don't have many singers, they are all popular.

You must know that in the real recording industry, there are as many singers released every year as there are movies released in Hollywood, but less than 5% of them can really successfully establish themselves and become professional singers, and the remaining 95% are losers.

Such a high failure rate has led to high operating costs, so it is not difficult to understand why the record industry has become more pervasive than Hollywood companies.

After the annexation of Warner Records this year, Fire Lion not only won two-thirds of the song copyright library, but also distributed more than half of Warner's professional singers all over the world.

But even so, instead of taking the opportunity to expand aggressively, Fire Lion Records did a major purge of its existing singers, leaving only singers and bands approved by management and Sid.

This seemingly shrinking operation has reduced the cost spike and bloated staff that may have occurred after Fire Lion Records annexed Warner, and when it comes to music, Sid advocates the same small but refined business model as Pixar, rather than the endless expansion model of traditional record labels.

Especially in Fire Lion Records, the creative director team led by Max Martin has always had the greatest right to speak, which can be regarded as the embodiment of the creator star system of the Fire Lion version, and the management is the service and program collaborator of the standard version.

Although Sid is a native of Los Angeles, his business philosophy has a clear Silicon Valley style, flexible, smooth communication, creativity is king, professionalism first, let professional people do professional things, put the right talent in the right position, has always been Sid's philosophy.

Witt, the senior editor of "Rolling Stone", looked back at his peers who were talking about it, and said without saying anything, "I heard that it seems to be related to the debut of a new singer, but I don't know who it is, or rather, I can't find out about it at all." ”

"New singer debut?" everyone gathered together curiously.

Generally, when a new singer debuts, he will only give priority to publicity and playing the charts, and it is impossible to hold any press conference, after all, if you are a newcomer and don't even make some achievements, who knows you!

In this way, today's press conference is very interesting.

Since its inception, Fire Lion has come up with new tactics in terms of publicity and marketing, and it would be interesting to say that they felt that they had to use a press conference to introduce the new singer to the public and the media today.

Just as everyone in the media gallery was speculating, several executives in suits walked into the room, led by one with short blond hair, and as soon as they saw him, the reporters present and the photographers behind him immediately raised their cameras.

"Click, click, click", and it was none other than Max Martin, the creative director of Fire Lion Records.

I saw him walk to the rostrum above with a confident smile, and then sat down, while several Fire Lion Records executives sat next to him, and it was obvious that there were several empty seats on the stage.

"Welcome to the press conference of Fire Lion Records. Max Martin cleared his throat, "I'm sure you're curious about the purpose of our invitation to come here today, so please be patient and ...... with us."

When Max was making the opening remarks outside, in the lounge at the back, four young men and women were nervously preparing, Sid looked at Britney, who was a little nervous on her face, and couldn't help but hold her hands, "Nervous?"

"Well, sort of. Britney squeezed out a few smiles and nodded.

"Don't worry, I'm here. Sid smiled steadily and gently wrapped his arms around the blonde beauty in front of him.

"Hey, I said you two can't just flash here! 50Cent, who was on the side, looked at Sid and Britney, who fed them dog food for free, and couldn't help but roll their eyes speechlessly.

"50Cent, jealousy makes you ugly, come, come with me—'Jealousy is not good'" Sid looked like a brainwashing god and wanted to pull 50Cen into the sea with him.

"Don't don't, I'm scared of you, okay. 50Cent hurriedly waved his hand and said, he and Sid have been bombarded by Sid's mouth cannon from time to time in the past few months, and in the face of this kind of big boss who is in trouble and absolutely can't be provoked, even if he is from the street, 50Cent, can't help but have a big head.

"The time seems to be almost up. Fei Dong, who had not spoken, Farrell Williams suddenly spoke.

"Oh, is it?" Sid stood up, Britney saw that his tie was crooked, and couldn't help but reach out to help him tidy it up, while Sid enjoyed the service of the world's most beautiful girl today, and turned his head to look at the door of the lounge.

A Fire Lion Records staff member knocked on the door, headphones on his head for communication, "Boss, the front is ready, you can go." ”

"Well, that's pretty much it. Sid looked back at Britney, and then couldn't help but peck at her, Britney suddenly laughed, and the original anxiety and impatience suddenly dissipated a lot.

"Uh, cough!!!Enough dog food——!" 50Cent next to him couldn't help but cough interrupted again, and the staff and Fei Dong on the side couldn't help but chuckle.

Sid rolled his eyes, then patted Britney, "Then let's go." ”

"Hmm!" Britney nodded, and a few of them walked out to rest, just as they were about to leave, "Wait——!!" Britney suddenly stopped them.

"What's wrong?" the crowd asked, confused.

"Lipstick, lipstick!" Britney hurriedly reached out to wipe Sid's lips, it turned out that the green peck just now stuck Britney's lipstick to Sid's mouth, if Sid went out in this state, then you can imagine what the front page headline of the newspaper would be tomorrow.

"Then let's invite the four members of our new hip-hop group "B's Eyes" ——!! "With Max Martin's order, Sid, Britney, 50Cent and Fei Dong walked into the press conference proudly!