The plan in Zhang Che's hand is not so much a variety show project plan as a letter of intent for variety show cooperation, and the target of the cooperation is actually the boss of the entertainment industry - the TV station. Pen % fun % Pavilion www.biquge.info

This letter of intent is very detailed, starting with a statistical count of all high-rated entertainment programs in the last 5 years. Li Cailin didn't know how to get the complete version of Nielsen's ratings data, and made a count of the viewers of each program, and then each program looked for the three places with the most viewers and conducted a market survey on the local people, including preferences, ratings goals, viewing time, program format, etc., and this questionnaire was finally attached to the back of the letter of intent in the form of an attachment. The first part of the entire letter of intent is to draw a conclusion from these tunes, the current variety show is facing the transformation from indoor to outdoor, in addition to talk shows with specific themes, outdoor variety shows should be the biggest trend of variety shows in the future.

The second part immediately changed the style of painting, and began to analyze the existing outdoor variety shows, from the subject matter to the content, it was found that it was difficult for outdoor variety shows to achieve the model of one or two MCs plus non-fixed guests, and instead adopted 6 to 7 fixed MCs to arrange a main MC structure, the guests seem to be few, but in the long run, the invitation fee has increased, plus the previous indoor programs may only need a shooting team of 20-30 people, 5-6 fixed cameras, and a rocker camera at most. But if it is replaced by an outdoor variety show, the number of cameras will more than triple, and the staff will need at least 50-70 people, and some may even need more than 100 people.

The third part begins to analyze the advertising of all existing programs, and finds that in the current market, if you want to break even, then the ratings must reach at least 10% or more, otherwise it is completely at a loss, which leads to the last part, which is the core of the entire letter of intent - Through outsourcing or other forms, the production of variety shows is responsible for the professional production team, while the TV station only provides a broadcast platform, so as to reduce costs and risks, and then the production team and the TV station can redistribute the program revenue, which can be regarded as a win-win plan.

It can be seen that Li Cailin has put a lot of thought into this letter of intent, with sufficient arguments, smooth logic, and detailed data. But what Zhang Che wants to say is that this thing is not a perfunctory thesis for the tutor when he graduates.

"Where did you get all this data?" Zhang Che asked the first question after reading the entire letter of intent.

"Part of it was obtained through friends, and part of it was done by a professional research company, and the relationship between ratings and profitability was made by consulting friends from advertising companies together. Why, there is a problem!" Li Cailin also replied very seriously, at this time it was a very standard company meeting mode, and the others also began to be serious.

"I don't know anything else, but there is a problem with the cost accounting of variety show production, although it is now said that it is a PD responsibility system, but the funds for variety shows are not actually issued in place at one time, and it is not impossible for some special features to exceed the budget production, but sometimes it may not be possible to use a month's budget for three months, so it is difficult to define the specific amount of cost, sometimes it may be a lot more than a year later, but it may also be a little surplus. Jang Che stood in the position of PD and said what he saw, mainly what he saw and what Kim Tae-ho taught.

"There are also artists' performance fees, in fact, you calculate the performance fees of non-fixed guests and fixed guests as a bit high, I just took a look, many of them are quoted on the market, but in fact, there are many artists who can't get that price, and the TV station will definitely reduce the price, sometimes the income from running a variety show can only be just enough for oil money, and what you get is just an opportunity for publicity. Kim Ki-dae said from his own standpoint.

"So, the data needs to be overhauled?" Li Cailin was a little disappointed, the results of her hard work for half a year.

Zhang Che and Jin Ji laughed, shook their heads at the same time, and Zhang Che said: "Actually, it's good to improve it, just to give you a reminder, although the data in this letter of intent is generally not wrong, but in the face of professional TV leadership, it is not convincing enough." ”

"Oh!" Li Cailin first pouted in response, but instantly came back to her senses and asked with wide eyes: "So, you agree to this plan?"

"Well, why not, although it's a little whimsical to snatch meat from the mouth of the TV station and eat it, but it's an idea anyway, and you can't lose anything if you fail. Zhang Che nodded with a smile and said.

"Well, I also think you can try it, it's not a variety show production without outsourcing, although it's just outsourced editing in the later stage, but there are always precedents to follow. Kim Ki-dae agreed.

"If you both agree, then I don't have a problem. Li Haoyang, who didn't speak for a long time, also expressed his position.

Li Cailin was very happy, turned her head to look at the only one who didn't express her position, and saw that the rate was a little hairy, and then reacted to Li Cailin's meaning, and quickly said, "I...... I also have no opinion, agree, absolutely agree. ”

"Very well, that is, it was unanimously approved, and this plan will be the most important work of the company in 2008. Now Li Cailin is full of pride.

"Wait, don't be in a hurry to rejoice. "Zhang Che couldn't see Li Cailin so proud, and planned to pour cold water on her," This letter of intent can make the TV station feel that outsourcing the production is a good idea at most, but it does not guarantee that the TV station will cooperate with us, you are too vague in the cooperation model and benefit distribution with the TV station, and it is not a simple thing for us to produce a variety show, the cost of the early stage, the allocation of personnel, what kind of cooperation method to use and the estimate of future income You have not submitted it to us, so you have a lot of things. ”

"Also, once our model is approved by the TV station, the program will be contracted to us, so what about the TV station's contracted PD and VJ? What about a bunch of staff ideas, you must know that we can also say that we are robbing their jobs, and it is not a trivial matter if these people resist it, we still have the wisdom of the rate!" Kim Ki-dae glanced at the rate of wisdom a little worriedly, and the little rate of the mind was a little frightened, if it is really like what Kim Ki-da said, then she should change careers as soon as possible to find a job and get married.

"It's not a big problem, whether it's VJ or general staff, in fact, their income is not high, whether it's secondment or simply signing in to our company, it's not a bad thing. Now most variety shows are PD responsibility system, the TV station only gives PD indicators and tasks, PD sets up its own team, and the TV station does not require people who must use their own TV station, so some PD will also hire VJ, assistant PD, etc., which are compatible with them, so we can't say that we have robbed those people's jobs, but may provide them with an opportunity to make money. Zhang Che thought about it, explained it carefully, and then said with a frown: "The key is PD, these people are all trained by TV stations, and their treatment and income are not bad. ”

Li Cailin also felt troublesome when she heard this, so she could only nod and say, "Well, I'll think about it, it's a big deal to leave the PD candidate to the TV station." ”

"This should be cautious, the impact of a PD on the program is simply fatal, our original intention is to make money, an inappropriate PD is a big deal for the TV station to waste the program, but for us it means a loss, so, there must be a detailed charter out. "Zhang Che is actually not in favor of letting the PD out, but it is really difficult to find a better PD these days, most of the resources are in the TV station, is it difficult for him to compete for the TV station, he can only think of a way from the charter.

"Okay, I see!" Li Cailin wrote it down carefully, and then asked, "Is there anything else?"

"Well, I have a question. Li Haoyang also participated at this time, and said, "What if, I mean, we have reached a cooperation plan with the TV station, and the program has been broadcast, and it was originally planned to be filmed for half a year, but the TV station found that the ratings were not good and wanted to end it early? Or what if the ratings are required in the contract?"

"Well, that's kind of a discussion of how to cooperate, I'll make a note of it. Li Cailin still wrote it down seriously, this is actually not a big problem, but Li Haoyang's face still has to be taken care of, so Li Cailin still remembered.

"Is there anything else?" Li Cailin looked around again after remembering, and said, "If not, I will improve the whole plan, and strive to come up with a more detailed plan for everyone in March." ”

"I can't think of it for the time being, let's add it when I think of it!" Zhang Che really couldn't think of anything else to pay attention to for a while, so he said like that.

"Alright then, let's move on to the next topic!" Li Cailin also nodded and began to move forward with the next topic.

"And?" Zhang Che is going crazy!

"Of course. Li Cailin glanced at Zhang Che and said, "This year, the two of you have asked for a song invitation is not small, and the return plan of the frank and wise must also be planned, and your work arrangements must also be clear, whether the new script in 2008 will be written or not, etc., all need to be determined." ”

Well, now Zhang Che can completely lie on the chair and pretend to be dead.