The outgoing year 2007 was definitely a year of ups and downs for Bayern Munich. Pen ~ fun ~ pavilion www.biquge.info

If the first half of the year is dark, then the second half is light.

As the leader of the Bundesliga, the Bayern Munich management triumvirate would never have imagined that the team would only finish fourth in the league last season and miss out on this season's Champions League, which is a huge blow to the Bundesliga giants.

In terms of actual revenues alone, failing to participate in the UEFA Champions League cost Bayern Munich at least more than 30 million euros, not counting the potential brand gains and a series of other weakening of commercial value.

At that time, the management triumvirate was almost dizzy and almost resigned.

But it was also at that time that Bayern Munich reformulated the direction of the team's management and decided to adopt a bold management method and do their best to promote reform, so they invited Gao Han to coach with a huge annual salary.

What they didn't expect at all was that the arrival of Gao Han not only brought a huge boost to Bayern Munich's brand value, but also helped the Bundesliga giants attract talented players including Ribery, Robben and Aguero.

Not long ago, Bayern Munich surpassed Chelsea in the list of European football brand value listed by a well-known advertising agency in Europe, ranking fourth in Europe, and the only team in the top 20 that missed the Champions League.

With a net investment of 100 million euros, Bayern Munich has seen a huge return on its business, and the brand value of this Bundesliga giant even exceeds that of Schalke 04 in second place in the Bundesliga, defending champion Stuttgart in third place, and Werder Bremen, Germany's most popular team last season.

It can be said that Gao Han led the joining of stars, so that Bayern Munich's monopoly position in the German market is constantly consolidated.

If it were all about that, the Big Three wouldn't be so excited.

From 1 July 2006 to 1 July 2007, Bayern Munich, Germany's most successful club, had a turnover of 225.8 million euros and a net profit of nearly 20 million euros, doubling the previous season, which shocked the board of directors at the time.

It can be said that the reason why the team invested a large transfer fee of 100 million euros in the summer is that this confidence comes from this.

But to the shock of all the directors, only in the past six months, at the recent high-level meeting, financial director Karl Hopfner excitedly announced that in the coming financial year, although Bayern Munich missed the Champions League and suffered a big blow in terms of turnover, there has been a surprising increase in revenue in other areas, and net profit is expected to double again.

What is this concept?

In other words, in the six months since Gao Han led the stars to join, Bayern Munich's net profit has been worth the whole year of last season, and this data may continue to improve as the team's results get better and better.

A very important reason for this is that because of the addition of Gao Han, Adidas and Audi have increased the sponsorship fee of Bayern Munich a lot, which has benefited the Bundesliga giants a lot in this regard.

In addition, with the addition of Gao Han and stars, the ball market of Bayern Munich has been greatly stimulated.

According to retail data, the sales of fan supplies in the new season are more than 200 percent higher than the same period last season, which was already the hottest year in Bayern Munich's history.

Originally, the club widely expected that as the fever of the World Cup in Germany subsided, the enthusiasm of the fans should decline, but unexpectedly, the arrival of the cold and the stars made the fans' enthusiasm increase, not only the Allianz Arena was full of seats every game, but even all Bayern Munich's away games were basically overcrowded.

Among the many fan supplies, jersey sales are undoubtedly the hottest.

Elber's No.9 shirt has long been Bayern Munich's sales champion, and only the No.18 shirt worn by the legendary Jurgen Klinsmann can compete with it, but in the past six months, Ribery, Klose, Robben and Aguero, and even Luka Modric's shirt have become bestsellers.

But what shocked the Bayern Munich management the most was that the highest-selling jersey in half a year turned out to be the red and blue striped shirt jersey in the nineties style that Beckenbauer and Rummenigge handed over to Gao Han in the hands of Gao Han at the beginning.

According to the club's statistics, the team played Werder Bremen for the first time at the Allianz Arena, and at least 15,000 fans in the stands wore the shirt, and more than half of the fans in the stadium bought the new season shirt for Bayern Munich.

In this half year, Gao Han's jersey sales have always accounted for about half of the club's total jersey sales.

Even the German media were generally shocked by this, because in their opinion, German fans have always been more conservative in their consumption and more inclined to tradition, so when the management gave him the alpine jersey, it also took this into account, so they gave him the classic style of the 90s.

Unexpectedly, Gao Han's joining gave the German ball market a huge stimulus and brought an incredible blowout effect.

The German media even simply gave this wave a name, called the alpine effect.

The profits from the sale of jerseys are divided between Adidas, Bayern Munich and Alpine.

Just this one, I don't know how much I have earned in half a year.

In addition to the sales of fan supplies, Bayern Munich's registered members have also skyrocketed, from just 100,000 half a year ago, to more than 150,000 now, a full 50,000 people, and the month after announcing Gao Han's joining, it directly skyrocketed by 20,000 people, setting a record in the club's history.

In the past, Bayern Munich's Sebena base development day, although it was able to attract many fans, is now overcrowded, each open day can attract no less than 6,000 fans, and even a Munich travel agency has listed Sebena as one of the must-see classics, regularly taking fans from all over the world to visit every week.

The passion of the fans has greatly increased the attendance rate of the Allianz Arena, and even the more than 2,000 expensive business seats have all been sold out, and the supply exceeds demand, which is the first time in the history of Bayern Munich.

You know, even the opening ceremony of the World Cup in Germany failed to do this.

All kinds of data show Bayern Munich that compared with half a year ago, the club's operation has undergone a metamorphosis and has risen to a new level, and what has brought about all kinds of changes is Gao Han and the team he leads.

It is precisely because of this amazing good news before Christmas that the Bayern Munich management is very excited, and the board of directors is also very satisfied with Gao Han's coaching results, and hopes that the team can continue to work hard to continue to develop this good momentum and achieve higher glory for Bayern Munich's operation.

To put it bluntly, the professional league is more than burning money.

Whoever burns more and burns shrewdly will be the winner.

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"Haha, just two days ago, our governor personally presented us with a heavyweight award at a star awards gala, and at the same time personally promised me that we at Bayern Munich would be included in the Bavarian State Key Development Companies, promising to give us full support in all aspects. ”

When Rummenigge introduced these to Gao Han, his face was very ruddy, and his expression was a little excited.

This is definitely a once-in-a-lifetime development opportunity for Bayern Munich, and it is also unprecedented in the history of German professional football.

Not only him, but Beckenbauer and Hoeness were also full of excitement.

At the beginning, they chose Gao Han only for the sake of performance, but they never thought that Gao Han's arrival would bring such an amazing shock to Bayern Munich and the entire Bundesliga.

He is like a shot in the arm, injecting the sluggish and weak German ball market, making the entire Bundesliga boil.

Gao Han was proud of what the management conveyed, but he didn't take it to heart, and turned his head to talk about what Van Bitten had told him just now, pouring a bucket of cold water on the management's excited heart.

"Van Bitten is leaving?" Beckenbauer also found it tricky.

"If he leaves, if there is a problem in the second half, will the young players be reliable?"

"Yes, it's all right, we can only use four central defenders now, he's gone, there are three left, dealing with three fronts, it's a bit dangerous. ”

Gao Han was also thinking about this, "But I can see that he has made up his mind." ”

The three giants looked at each other, all a little embarrassed.

Van Bitten will indeed be quite popular in the transfer market, because central defenders are scarce now, especially good central defenders.

What's more, Van Bitten has played in the Premier League, is familiar with the Premier League, and is more popular with Premier League teams, and there have even been rumours that Chelsea wanted to get him, but then he couldn't.

"What do you think?" asked Rummenigge with concern.

He is now completely convinced of Gao Han.

Gao Han raised his head and looked deeply at the three managers in front of him, a little hesitant.

Beckenbauer is also a human spirit, and he saw the calculation in Gao Han's heart, nodded and said, "Don't worry, just say it, we will study it again." ”

With the words of the football emperor, Gao Han is not afraid of trespassing.

"My opinion is that if Van Bitten is leaving, let him go, but as for the striker, Podolski had better stay, and even if he wants to go, he will have to wait until the summer because we can't replenish it in time during the winter break. ”

These are the two players in the squad who are most determined to leave, both for the European Championship.

After listening to this, Beckenbauer thought for a while, "It's okay, Podolsky's side, we should be able to stabilize him if we come forward to communicate." ”

These three are all respected old-timers in German football, and they were the ones who persuaded Podolski to join Bayern Munich in the first place, and there should be no problem for them to come forward to keep them.

'You can tell him that as long as he recovers in training, I promise he'll give him more chances. ”

With Gao Han's words, it is easy for the Big Three to come forward.

"But there's one thing that I think has to be done as soon as possible, preferably during the winter break. Gao Han said with a solemn expression.

"Okay, you say. Rummenigge didn't ask anything, and just agreed.

He is convinced that as long as the Alpine team continues to win like this, Bayern Munich will definitely be able to go to another level in management, even on a par with Real Madrid and Manchester United.

"The renewal of the team's contract must be completed as soon as possible. ”

It turned out that this was the case, and the Big Three understood it in their hearts.

Kahn is retiring, and the backbone of the team in the future must be Bayern Munich's homegrown players, although for the time being, Van Bommel has a higher prestige in the team and is more comfortable in the dressing room, but in another two years, players such as Lahm and Schweinsteiger will definitely take the lead, and their contract renewal must be completed quickly. ”

'There's Lucio, the role of the Brazilian centre-back at the back is very clear and you have to do everything you can to keep it. ”

Although Gao Han said that the contract was renewed, the management understood what he meant.

Stars are important, but so is this group of backbones, and Bayern Munich cannot afford to repeat Real Madrid's stupid mistake of being a heavy star and a light backbone.

The Big Three also realized the seriousness of the problem, even the captain Karn refused to attend the Christmas party, and Gao Han personally stepped in to supervise it, and the matter obviously reached the point where it had to be resolved as soon as possible.

"Good. Rummenigge also agreed with a serious face.

"Before the end of the winter break, I will give you a satisfactory answer. ”