The real world is not a fantasy, and everything must be done in a way and method, whether it is a trivial thing, such as cooking, making tea, or a crucial thing such as founding a company or developing an important scientific research achievement.

If you find the right way and method, you will often get twice the result with half the effort, on the contrary, if you choose the wrong way and method, then you will face twice the result with half the effort.

Don't underestimate the effect here, the difference between this and then is at least four times the effect.

That is, Zhang Junyi is relatively lucky, as if he was shrouded in a strengthened version of the lucky halo on his head after being reborn, no matter what he does, he is almost invincible, even if he encounters some things that scratch his head, he can solve them smoothly.

As far as the first mobile game launched by Jiashang Company before that is concerned, even if there is no overwhelming advertising, through a huge platform like Painsun, it is now a legendary game that can make more than 500 million yuan per month.

Of course, the top-level quality and content of the game itself can attract the interest of the majority of players, if it is replaced by another company to launch a game with a relatively ordinary quality, or a big heart like Zhang Junyi, hehe, this company is not much better even if it does not lose blood.

This is such a magical thing, the most representative example of which is the successful Ace of Spades champagne.

Although it is not denied that the quality of the wine itself is still excellent, but without that magical star strategy, the Ace of Spades will definitely not reach the current level and become sought after by various local tyrants all over the world.

The key is that the decision-makers of the Ace of Spades have correctly grasped what most of the 'rich people' are pursuing, and what these people love the most and what the mainstream pursues will always be the champagne that is worth a lot of money and matches luxury sports cars and big beauties.

Ever since Jay-Z made a high-profile show of his love for the Ace of Spades in the music video for "Sho Me Hat You Got" and then simply acquired it, the Ace of Spades has become the standard and favorite of international black superstars. Of course, not only black superstars, but also talented and beautiful people such as Leonardo, Dojin willful as Sicong, as well as those Internet celebrity bloggers who show yachts and mansions on ins, are all luxury fan groups with the traffic of Ace of Spades.

This incident shows that the CEO of the Ace of Spades, Sebastien Besson, really lives up to his reputation.

Sebastien Besson's life experience, in the previous life Zhang Junyi has understood, hometown in the French Alps, graduated from the University of Paris Dophine as a French Air Force military, in Bordeaux when engaged in banking because often passing by the vineyards of top wineries, so on a whim to change careers to make wine, the result is out of control, led a number of wine brands to achieve repeated brilliant results, this year after joining the A of spades, but also joined hands with Jay-Z to expand the brand to the global market......

The Ace of Spades began to appear in Jay-Z's MV, and the Ace of Spades became a household name from a very niche brand and began to attract the attention of the world, especially since the historical trajectory of the present and previous lives is exactly the same, as soon as the news of Jay-Z's acquisition of the brand came out this year, the name of the Ace of Spades appeared in the media of every country you can think of on the planet, whether it was in Mongolia or Africa, well, it was an instant hit.

It was the picture of Lin Daxing holding the bottle of the Ace of Spades and pouring wine for himself, which made Zhang Junyi finally think of an extremely important thing that he had been ignoring before, that is, with the help of the strategic promotion of the star and celebrity of the Ace of Spades, he would build momentum for the "Glory of Kings" that he had launched and the "Onmyoji" that would be launched in the future.

That's right, in Zhang Junyi's view, the star promotion strategy can be completely applied to the games he launched, and find out the little fresh meat and beautiful stars who match the temperament of the characters in his games to endorse his game, Zhang Junyi can fully foresee that in the near future, the profitability of his game can once again have a blowout explosion.

Zhang Junyi clearly remembers what kind of powerful power broke out after the company invited the first little fresh meat 'Xiaolu' in China to endorse "Glory of Kings" in the next few years.

Zhang Junyi remembers that on May 5, 2017, the most popular mobile game "Glory of Kings" in China announced its spokesperson and invited "Xiaolu" as its spokesperson, and since then, "Xiaolu" has also become the first spokesperson of the national mobile game "Glory of Kings".

However, after the announcement of the spokesperson, it still caused a boil, and naturally there were a lot of doubts. As a national-level game with more than 100 million users, "Glory of Kings" has already swept across the country - does the "old godmother" level work still need a spokesperson?

On the day of the Black Festival, Pain Xun also announced that 'Xiaolu' became the first spokesperson for the glory of kings, and he himself also brought his own COS to everyone - the popular hero Li Bai.

"'Xiaolu' became the "king ambassador" of King's Canyon, and also responded on Weibo.

The hand-in-hand between the phenomenal mobile game and the top star quickly became a hot topic that exploded instantly, which was regarded as a painful and wealthy behavior by the outside, and what was the result of the harvest, in a few months, the number of likes on a single Weibo of 'Xiaolu' alone has exceeded 1.5 million.

From the results of the previous life, coupled with what Zhang Junyi learned in the shopping mall after he was reborn, it is very simple to analyze from it, in fact, the pain of the previous life asked 'Xiaolu' to be the spokesperson, and the reason is very simple, that is, to completely copy the successful marketing plan of the A of spades in the star strategy:

1. 'Xiaolu' is one of the hottest male artists, the new album has just been released, the hit of Running Man, and his own topicality often makes headlines. There are many fans who enthusiastically brush up on the topic, and who will believe that the topic and attention are not hot.

2. The fans of 'Little Deer' are better than the fans of other stars, and the main reason for asking him to endorse is to attract his fans to join the game, especially the female fans of 'Little Deer'. Look at how many fans under his Weibo are rushing to download the game. Weibo has more than 30 million followers, plus fans on other platforms are playing to play Honor of Kings, think about how terrible Tencent's profits are.

3. The brand value of 'Xiaolu' is high and the influence is strong. According to relevant media reports, 'Xiaolu' has won the championship in the star power list for 22 consecutive years, and its young image and influence on young people, especially on young female fans, have a wide impact, attracting young audiences and attracting new fans.

From this, it can be clearly seen that in the previous life, Pain Sun completely used 'Little Deer' as Jay-Z in the Ace of Spades, but the strategy of Pain Xun was obviously successful.

Even in the previous life, "Wang Cheng Glory" in 2017 has become the most popular mobile game in China, but after "Xiaolu" became its endorsement, there is still an obvious growth point, whether it is the download of the game or the profit of the game operation, there has been a significant increase.

In this life, although "Glory of Kings" was intercepted by himself in advance, it is obvious that the current "Glory of Kings" has obviously not reached the same saturation level as in the previous life in 2017 when he endorsed "Xiaolu", so Zhang Junyi confidently predicted that when he also implemented such a marketing strategy in the near future, what kind of outbreak "Glory of Kings" would have.