Sid's ad is the one for Apple's iPod, which is scheduled to hit the market in October.

Although the original plan was postponed due to the filming and production of "Spider-Man", when Sid really got involved, he quickly assembled a luxurious team to shoot the iPod's first commercial.

In terms of the production team, Sid found his own royal photographer Lance Arcord, and because the main iPod commercials used classic black silhouettes, in terms of early special effects, they also found Macguff's special effects team.

As for the stars who star?

"Sid, is that okay?" asked Britney, pulling her high ponytail.

"Well, it's good, it's good. Sid's eyes radiated excitement and he nodded.

"Haha, I didn't expect Sid to be a ponytail controller!" Lance Arcod on the side laughed.

"Do you have an opinion?" said Sid, rolling his eyes.

"Don't dare, I'll just talk about it. Lance Arcord immediately smiled wisely.

"That, Boss. The Macguff special effects artist on the side looked at Sid in embarrassment, "Actually, we don't need an iPod when we shoot." ”

"Oh, what do you mean?" asked Anne Fletcher, the choreographer on the side, curiously.

"Oh, yes. "We really just need to shoot the people and dancers on the green screen, record the 3D coordinates of the camera while shooting, output the tracked humanoid video to the 3D software, and then re-animate the iPod in 3D on the computer and follow the characters as they move." ”

"So, we really just need this to go. As he spoke, Sid pulled out a rectangular cube the exact size of an iPod from behind him, covering it with a special green piece of paper so that the special effects artists could replace the 3D iPod in post.

"Sid, you already knew?!" said Farrell Williams, the music director on the other side, in surprise.

", what I'm going to shoot myself, can I not know?" Sid smirked, "I just wanted Steve's mockup to come and play around." ”

"Hee-hee, Sid, you're so bad. Britney laughed.

"Alright, let's all assemble, we should get started. Sid smiled and stood up and said to the dancers who were warming up in the studio.

A series of silhouettes in the history of the iPod, in fact, did not hit the world stage until 2004 alongside Apple's compatible indos strategy.

And this time, since the problem of iTune compatibility with indos has been solved in advance, Sid also took out the silhouette ad.

As with many epoch-making innovations, it's not the technology that's the difficulty, it's the idea.

After shooting the dancers from multiple angles against a green screen, the figure layer was processed in post-production to make them silhouetted. And, of course, the most important of all, the white iPod and its conspicuous headphone cable.

Although many viewers were curious to ask afterwards how the white shiny iPod was filmed, in fact, it was not filmed at all!

The white iPod, which appears in the silhouette advertisement, no matter how much the dancers jump and dance, does not affect the level of wind scratching at all, is simply not something that can appear in the real world.

The iPod advertisements of the black silhouette series, there are no less than 20 before and after, of which the first half is a combination of black silhouette characters with a simple solid color background, although there are also "half-faced" celebrities like the U2 band, but overall, the silhouette series in the early stage is relatively simple and clear.

Later, he began to play new tricks on the background, with gradient color backgrounds, and more god-level and symbol-level stars injected into Bob Dylan.

Even later, even the figures were not limited to black silhouettes, but began to adopt colorful styles. Later, Apple's advertising department even colored the characters and changed the background to black.

Of course, Sid won't shoot all of this in one go, the schedule is one thing, but more importantly, the series of ads was originally not launched until 03 or 04.

Now that it has advanced to 01 years, it is necessary to ensure that there is enough quantity to meet the needs of the marketing schedule, otherwise the advertising will not be able to keep up with the product at that time, which is really ridiculous and generous.

And in order to solve this problem, Sid also prepared a follow-up, that is, a series of personal theme advertisements with Britney as the protagonist outside the silhouette series.

After all, if there is anyone in the world of Europe and the United States who is indisputably the number one in the world, then only Britney Spears!

And what Sid wants to shoot is by no means so simple to introduce the product, or to push the functional advertisement of "putting 1,000 songs in your pocket".

Although the current situation of MP3 players and competitors such as Sony MD is still a chaotic mess. The slogan "put 1,000 songs in your pocket" written by Steve Jobs and others can indeed distinguish the iPod, a micro-hard disk MP3 player, from competitors such as CD players and MD players.

But Sid felt that other people's ads could do the same, and they didn't need to be in their own ads.

Because Sid's focus is still on this, after all, function is only the basic value of a product, and the reason why Apple in the Jobs era was able to run rampant in the world is, of course, because it has risen to a higher level - the spirit of the product.

Only by linking a series of Apple products led by the iPod with the spiritual core of "leading the world but not being in a corner, and overriding the world but not showing the edge", can we create the fanaticism and influence of later Apple products and religion.

Because only through systematic story marketing can everyone be convinced that the iPod is not just a music player, but that its emergence will change the business model of the music industry and change the way everyone listens to music.

Although the iPod advertisement took Sid more than half a month intermittently, as long as the idea is correct, the rest of the storyboarding, shooting, and post-production are all things that come naturally.

For Lance and others, it was more like a relaxing getaway, and Sid also brought in supernova singers from Fire Lion records such as Linkin Park to help.

At the same time, Sid did not relax the post-production of "Spider-Man". Only this time, he can blatantly squeeze Justin Lin, the assistant director, under the slogan of training newcomers.

"Boss, if you don't come back, I'm going to die in the mixing room. Across from Sid's phone, a zombie-like voice rang out.

"Okay, okay, I'll be back tomorrow, you hold on first. Sid said to Justin Lin with a smile.