Chapter 135: A Million Small Goals

Within two days, Su Rui received more than 13 million faith points before and after. Pen, fun, pavilion www. biquge。 info

These faith points were not obtained out of thin air, they were all obtained after he won the LG Cup.

After all, Su Rui defeated Korean chess players in the Go tournament in South Korea and took away the championship and prize money, which is equivalent to winning glory for the country.

This kind of thing will naturally be reported by the domestic media, and some people will also take the initiative to publicize it.

Therefore, such a thing will soon spread throughout the country, and domestic Go enthusiasts will be even more proud of Su Rui.

In this way, faith is indispensable, and while gaining fame, it also gains a lot of faith for him.

It is precisely because of this amount of faith that Su Rui can now upgrade the production line of the rice cooker.

In the warehouse, after he upgraded all the production equipment once, it almost consumed nearly 10 million faith points, but in terms of results, it was still worth it.

Subsequently, Su Rui arranged for people to start moving these production equipment to the factory, and then installing them, striving to put them into production as soon as possible.

Next, he trained some of the workers to operate these production equipment, and they will all become the main production workers of the rice cooker production line in the future.

After the upgrade, the production line is not only the most advanced, but also the operation method is getting simpler and simpler, even if the education level is not high, you can also operate, and the operation of training production workers is very easy.

Within a few days, Su Rui did all these things, and the production line was officially put into production.

According to the production capacity of the two factories, 1,200 range hoods and rice cookers can be produced every day, which is still good, much higher than other factories of the same size, mainly due to advanced production equipment.

A large part of the reason why Su Rui is not worried that its products will be copied by its peers is the production equipment.

For example, range hoods and rice cookers may be cracked, but even if the production process is cracked, it does not mean that the same product can be produced, because there is no matching production line to use.

These production equipment are all upgraded by him with life modifiers, and they are not something that can be bought with money.

Therefore, as long as Su Rui does not provide production equipment, even if the production process is cracked, there is no need to worry about being imitated by peers in a short time.

According to conservative estimates, it will take at least 5 years to make an exact product that is exactly the same.

It is still necessary to ensure that an astonishing amount of manpower, material and financial resources are invested in order to make it possible to manufacture production equipment of the same level within five years, and it may not be successful.

Five years is completely enough for Su Rui, because the money must have been made a lot, and the company has already developed successfully by then, so there is no need to be afraid of imitations.

The most important thing is that as long as the company develops, he doesn't need to worry about anything anymore, even if the product is imitated, but he can use the life modifier to continue to upgrade, so that his peers can't catch up, which is the biggest advantage.

Therefore, for Su Rui and Excellence Electric Company, the most important thing is the early development, as long as the smooth passage of the early stage, smooth development, then the future development will be smooth sailing, with unique advantages.

After the production line produced the first excellent rice cooker, it was not far from being launched to the market.

There is so much to do when a new product is launched.

First of all, Su Rui and Shen Qing have to decide the pricing of the excellent rice cooker, and then they have to arrange the promotion and publicity, as well as open the sales channel.

Regarding the pricing of rice cookers, they have already thought about it, the price cannot be too high, but at the same time to ensure a not low profit, which is destined to be not too low.

Because the production cost of the rice cooker upgraded by Su Rui is not high, and it is produced by an advanced production line, it saves a lot of labor costs, which further compresses the production cost of the rice cooker.

As long as a certain amount of output is guaranteed, the cost of this rice cooker will not be much higher than the cost of a low-end rice cooker.

Therefore, even if the price of the rice cooker is not high, there will be a considerable profit.

After many discussions, Su Rui and Shen Qing decided to set the ex-factory price of this rice cooker at 360 yuan, and all costs, including taxes, are 180 yuan each, which can guarantee a profit of more than 180 yuan, 50% of the profit.

Moreover, this is still calculated according to a certain output, and if the output is exceeded, the cost can continue to be reduced.

The cost of producing 100 rice cookers is not the same as producing 10,000 rice cookers, and the cost of producing 100,000 rice cookers is even more different.

Therefore, the cost of this excellent rice cooker can be reduced with the sales volume and output, and the profit will naturally rise.

After the price of the rice cooker is set, the next thing is publicity and promotion, this is Shen Qing's job, and Su Rui is delegating power to let them do it.

After a few days of preparation, the rice cooker will soon be on the market.

Before the official launch of the market, Shen Qing took the well-packaged rice cooker and asked Su Rui: "This rice cooker is about to be launched on the market, you can set a goal for it, such as how high the sales volume will be." ”

"A goal?" Su Rui thought for a moment and said, "Then set a small goal first, and sell one million rice cookers within a year." ”

A million sales a year is equivalent to selling nearly 2,800 units a day, which is a difficult sales volume for a new brand to achieve.

If Su Rui's words, let his peers hear it, they will definitely scoff at it, 2,800 rice cookers a day, for many small brands, it is a difficult performance to complete, not to mention that although the excellent electrical appliance company has two factories, the maximum production capacity of a day is only 1200, and now the production capacity of 2800 is indeed an exaggeration.

It's just that Su Rui doesn't think so, he is still more confident in the excellent rice cooker, this is an upgraded product of life modifier, if it can't even reach the million-level sales, wouldn't it become a joke.

Therefore, he believes that the sales volume of excellent rice cookers can definitely reach 1 million within a year, and it may be more difficult in the early stage because of the relationship between the new brand, but it will definitely be accepted by consumers later, and the sales will definitely increase at that time.

Not only Su Rui thinks so, but even Shen Qing is confident that the annual sales of one million may be difficult to achieve, but it does not mean that it is impossible to achieve, it is just not easy.

After the pricing was decided, the Excellence Rice Cooker officially began to be promoted.

At present, there are no sales channels for Excellence Electric Company, and the online sales channels are only life online stores, which naturally cannot but be used.

After deciding on the price, the rice cooker was put on sale on the life online store on the same day.