Chapter 127 Extension Programs
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Fang Yi nodded and confirmed, "Yes, our main promotion direction is the European and American markets."
Wang Lei nodded and said, "Then please Mr. Fang, wait a minute."
Fang Yi looked at him with some puzzlement, I don't know why when he heard that he said that he would make a promotion plan mainly for Europe and the United States, he didn't continue to talk, but let himself wait, nodded and made a gesture of yours.
After a few minutes, Wang Lei came over with a European and introduced, "Mr. Fang, this is our sales director, Mr. Charles, our company requires that all business related to the European and American markets be taken care of by the personnel of the French headquarters."
Charles patted Wang Lei on the back when Xiao Suo left, took out his business card, handed it to Fang Yi and said, "Mr. Fang, can you introduce your products to me?"
Fang Yi introduced the basic situation of his company and Xiao C to Charles, and then took out his own Xiao C and put it on the table and said, "Mr. Charles, this is the latest MP3 player launched by our Century Technology, it has a cross-era advantageous design" Saying that, Fang Yi began to fiddle with Xiao C, and continued to introduce the functions of Xiao C.
The more Charles listened, his eyes brightened, and finally he picked up the little C and used it himself, and felt its sound quality and said, "Mr. Fang, after your introduction, I have an urge to have one."
Fang Yi smiled and thanked him, and Charles came back to his senses and asked, "Mr. Fang, for this product, what kind of way do you want to promote it?"
Fang Yi already had a general step in his heart and said, "We will first hold a global press conference of small C, announce our small C products, introduce their performance, and then start a wave of advertising for 2 months, on October 1, 2000, small C will be sold on the Internet at the global synchronization, all orders are only collected from the Internet, not offline direct sales"
Charles didn't quite understand Fang Yi's behavior of restricting product sales channels and said, "Mr. Fang, if you really use this kind of sales method, it will screen out a large number of potential customers, and they may not be able to buy your products because they can't go online, or they can't buy your products because they can't pay online, and all kinds of subjective or objective reasons will have a huge impact on your product sales."
Fang Yi nodded and said, "Charles, I have considered all these problems, I will not only limit the sales channels, but also limit the number of sales, and will not open the supply." Because I have a strong self-confidence, my target customers will learn to go online because they want to buy our products, and they will open and learn online payment because they want to buy our products, and what you need to do is to let our target customers know and understand our products as real as possible."
Charles shook his head a little helplessly and said, "Mr. Fang, although I also agree that your little C is very good, but as an advertising company, we can only ensure your promotion effect, so that more people know and understand your products, but in terms of specific sales volume, we can't make a commitment, that is to say, your company can't use the sales volume of products as a yardstick to consider the planning and promotion ability of our Shengshi Great Wall Advertising Company."
Fang Yi nodded and said, "Of course, I have this self-confidence, Mr. Charles, I will let you see and be shocked by the strong appeal of our products."
Then Charles and Fang Yi discussed the responsibilities and obligations of both parties in the process of planning and promotion, and two hours later, Charles took a quotation and said, "Mr. Fang, this is our quotation for your project."
Fang Yi picked it up and looked at it, the whole quotation was very clear and detailed, and the total at the end was written 8 million yuan, Fang Yi knew that these foreigners were not like the Chinese people in the previous life, and then waited for the customer to bargain slowly, and these foreign companies generally have no bargaining space. The sales revenue and advertising planning and promotion costs that Xiao C is expected to generate in his heart silently calculated, nodded and said, "Okay, I don't think there is anything wrong with this quotation, but I hope you can give us the results worthy of this quotation, but if we cooperate next time, you must give our company a more generous discount."
Charles stretched out his hand and said, "Mr. Fang, I wish us a happy cooperation"
Fang Yi shook Charles' hand and said, "Mr. Charles, we will provide you with 5 prototypes within three days, and I hope you can complete the relevant plan, production and promotion tasks according to the time specified in the contract."
Walking out of the office building of the Shengshi Great Wall, Fang Yi let out a long sigh, spending money these days is really like flowing water, just the cooperation with Baidu and Shengshi Great Wall Advertising alone has spent more than 10 million, and now everything is ready, only the east wind is owed.
Turned his head to Zhou Xin and said, "Zhou Xin, you will call Li Long in a while, arrange for him to send 6 small Cs over immediately, today and tomorrow, you are responsible for following up the cooperation contract with the Shengshi Great Wall, reviewing the content and terms of the contract with them, and then notify me to sign it when it is all right, I feel a little tired in the past two days, I want to have a good rest in the hotel, don't bother me if there is nothing to do"
Zhou Xin asked strangely, "Mr. Fang, didn't you negotiate with Charles just now to send 5 units, why do you want them to send 6 units?"
Fang Yi rubbed his temples and said a little weakly, "As my secretary, you also need to have a piece of our product, so that you can understand its functions and characteristics, facilitate communication with the other party, and when you follow up the specific plan, your understanding will be more profound."
On Monday, July 3, 2000, the program signed a promotion contract with Shengshi Great Wall Advertising Company in Yanjing, which stipulated that Shengshi Great Wall Company needed to complete and pass the planning and promotion plan before July 10, and complete the production and preparation of the promotion plan before July 25, and on August 1, the global press conference of Xiao C was planned and implemented by Shengshi Great Wall in Chengdu, and a two-month global publicity and promotion was carried out from the same day. The work that Century Technology needs to complete is to cooperate with Shengshi Great Wall Advertising Company to complete the implementation of the relevant plan, and pay the project fee in installments, paying Huaxia Yuan 2 million yuan on July 10, 5 million yuan on August 10, and the last 1 million yuan on October 10.
After signing the contract with Shengshi Great Wall Advertising Company, Fang Yi invited Peter and his investment team to eat roast duck in Yanjing, looking at the faces of foreigners on the table, Fang Yi said, "Peter, how have you done with Baidu's investment analysis in the past two days?"
Peter put down the spring roll wrapper in his hand, wiped his greasy mouth and said, Boss, after our initial contact in the past two days, Baidu's current financial situation is relatively bad, they are now in urgent need of capital injection, and according to their spending speed, after our funds are invested, it will not take long, they have to restart a new round of financing again, I estimate that this time will be in mid-October at the latest, but their technology is still relatively advanced in the entire search industry, if this advantage can be converted into profits, then the growth of this enterprise will be very large."
Fang Yi nodded and said, "Okay, I know, you can continue to work, and then you, as the CEO of the investment company, will complete the investment signing procedures with them, and then notify the finance to release the loan for them."
Peter said, "Boss, are you so optimistic about them?"
Fang Yi nodded and said, "Yes, I am very optimistic about them, you still need to continue to follow up the work of their company in the later stage, your team is the elite of the industry, you also need to coach them to optimize internal management, and prepare for their future listing on the NASDAQ."
Peter nodded in disbelief, he didn't expect this young boss to see so far, now Baidu still has only 8 employees, the main search engine has not yet been fully developed, and Fang Yi is already thinking about its NASDAQ landing in the United States.
Fang Yi took a sip of juice and said, "I am very optimistic about Baidu, Peter just said that they will consume the funds in their hands in the short term, and when they open the financing window again, we must become the lead investor, and after ensuring our investment share, we can put some investment companies that are helpful to his operation and listing to come in and follow." After you complete the investment project with Baidu, your team will return to Shenzhen, Guangdong, which has an Internet company called Tencent, which is still in its birth, and you need to invest in a company, and the investment level can be higher than Baidu, and I will ask Zheng Rongjun to go and have initial contact with them in the next two days."
After hearing this, Peter reminded, "Boss, the Internet bubble in the United States is showing signs of bursting recently, should we slow down the pace of investment?"
Fang Yi shook his head and said, "That's because the United States has blown this bubble too big in recent years, and it doesn't matter if it bursts, this will be a good opportunity for our Century Investment Company.
Peter heard that Fang Yi was not only not afraid of the risk of the bursting of the Internet bubble in the United States, but was also ready to take advantage of this time to go to the United States to the bottom, and he didn't know where he came from and said confidently: "Boss, if we put all our investments in the Internet industry, it will be very unfavorable to our investment companies, because the Internet industry generally has a long payback period, and our investment companies have no capital return for a long period of time, which cannot form a virtuous circle, which will greatly increase our investment risk."
Fang Yi felt that it was right, eggs should not be put in the same basket and said, "Peter, thank you for reminding us, we should invest rationally and control our risks reasonably." Then I will now formulate an investment direction for the investment company, and the main investment direction of our Century Investment Company will be divided into two, one is the potential Internet and high-tech companies, and the other is the related companies and enterprises in the mobile communications industry." Fang Yi's words set a tone for the future investment direction of the Century Investment Company.