Chapter 984: Metamorphosis

"What's the matter?" Gao Han looked at Armando Marcos strangely, unable to figure out what important things he had forgotten.

The general manager of Chinatown smiled and reminded on the side, "Reform of the distribution of broadcasting rights." ”

This sentence made Gao Han's whole person suddenly realize.

As early as 2010, many mid-stream and lower-tier teams, led by the Spanish Professional Football League, forced the Spanish Football Federation, Real Madrid and Barcelona to compromise, and the two sides reached an agreement to re-sign a reform plan for the distribution of broadcast rights in La Liga.

This plan will adopt the distribution model of the Premier League, which will bundle the broadcast rights of the entire La Liga league and distribute them uniformly.

With Real Madrid and Barcelona still three years left on their broadcast contracts, it was agreed that the new reform package would be implemented from 2013.

And now it's 2012.

Tybas, who was the vice president of the professional league at the time, has now replaced José Luis as president of the professional league, and the reform plan is the biggest political achievement of Tabas.

At that time, Chinatown was just a promoted horse that had just been promoted to La Liga, but now Chinatown has become a new force to be reckoned with in La Liga, and the club's general manager Armando Marcos has received a lot of support within the professional league.

"In the past three years, Taybas has been committed to the operation of broadcast rights, and has basically drawn up a plan, integrating the current La Liga broadcast rights and packaging them into three packages, the first package is the match of Real Madrid or Barcelona in each round of La Liga, the second package is the game that deducts the first package, and a free live broadcast of the game, the remaining eight game broadcast rights, and the third package is the broadcast rights in public places, mainly bars. ”

"The second package is undoubtedly the most popular and valuable at the moment, but the first and third packages are also very advantageous and have already attracted the attention of many companies, including Sky TV, Spanish Telephone, Spanish video company owned by the Spanish state-owned company, and BeIN TV of the Middle East consortium. ”

Gao Han and the others were also greatly excited when they heard it.

The Spanish Professional Football League is different from the Spanish Football Federation, the former is more market-minded and has stronger business operation capabilities, and Tabas is also an ambitious person who wants to do something and target the Premier League CEO Skudmore, plus La Liga has gradually become strong in recent years, and the broadcast rights are definitely hot.

"In accordance with Spanish and European Union regulations, the first broadcast contract is currently for three years, but the annual broadcast cost will certainly be higher than it is now, and it is expected to be up to one billion, which is two-thirds higher than now. ”

Gao Han couldn't help but laugh when he heard this, "Then what do you think if the team's top four league rankings are used, how much can they improve compared to now?"

Everyone looked at Armando Marcos with interest, and the latter smiled.

"We are only about 20 million euros now, but if the broadcast rights are reformed, according to the new distribution plan, we can get at least 60 million euros, of course, this is on the premise of keeping the fourth place in the league, and the relegation teams in La Liga will also double from the current 15 million or so. ”

There was an uproar when everyone heard this, 60 million euros, a full increase of 40 million euros.

What's more, the income of the relegated teams in La Liga will also be doubled, and this distribution plan for broadcast rights reform is really beneficial to La Liga.

"What about Real Madrid and Barcelona?" asked Gao Han with concern.

"If they continue to stay in the top two of the league, they will basically keep their current income the same. ”

This also explains why these two giants did not oppose it, at least they did not directly lose their interests.

Of course, if they abandon other teams in La Liga and talk to the TV station themselves, it is estimated that they will definitely get more.

But there is no way, La Liga can no longer be like before, allowing the two giants to dominate.

The auction for broadcast rights will officially start in the next six months, and this revenue will start from the 2013-2014 season, but with this future expectation, Gao Han is more confident in his plan to adjust the club's goals.

"Alright, Armando, you immediately organize the manpower and draw up a plan for me as soon as possible, and our goal this summer is to do everything we can to ensure that the squad is stable. ”

Gao Han's words can be regarded as setting a tone for Chinatown's business strategy in the coming year.

The league must still aim to keep the top four, and the Champions League is to continue to strive for good results, as for the Copa del Rey, this cup is a bit of a chicken rib, and Chinatown does not value it very much.

As things stand, the Champions League is not a big challenge, but Chinatown may not be without the quality to qualify from the group, and within La Liga, Chinatown is bound to be challenged by teams such as Valencia and Sevilla, which is not a difficult goal.

As for going further, it is very difficult for the time being.

Needless to say, Real Madrid and Barcelona are also outstanding, and Atletico Madrid's overall strength is also outstanding.

Torres, Villa, Keylor, Carvalho, Ramos, Marchena, Pablo Ibañez, Schneiderlin, Gabi, Mario Suarez, Juanfrán, Felipe, Oblak, plus head coach Simeone, Atletico Madrid's overall strength is good, and the squad is more mature and stable than Chinatown, as long as you don't make mistakes in a short period of time, Chinatown is difficult to surpass.

What's more, after several years of accumulation, Atletico Madrid now has the confidence and money, before digging Schneiderlin, and now focusing on Chinatown, Herrera is to strengthen the midfield, Godin is because the veteran Carvalho is retiring.

To sum up, Chinatown's most realistic goal is to finish in the top four in the league.

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After negotiating a transfer for this summer, Gao Han and the club's core executives talked about other things.

In addition to the poaching of players, manager Mauricio Pochettino is also facing poaching.

Manchester United manager Alex Ferguson has previously given a public interview to the media that he believes Pochettino is the best candidate to replace him.

In fact, it is not surprising at all, as Pochettino's team are full of passion and have performed very well, winning fourth in La Liga for two consecutive seasons, and reaching the Champions League semi-finals and Copa del Rey final last season, which is enough to prove that Pochettino has completed his transformation and is maturing.

Alex Ferguson's Manchester United defeated Bayern Munich last season to win the title, and retirement has been put back on the Reds' timetable, and who will take over after Ferguson's retirement has also become a big question for the Red Devils.

In the Manchester United squad, Mkhitaryan in midfield and Alderweireld in defence are both Pochettino's players, which makes it easier for Pochettino to take over the Reds.

In addition to Manchester United, Chelsea have also extended an olive branch to Mauricio Pochettino.

The Blues were originally most optimistic about Pep Guardiola, who had just stepped down from Barcelona, and Abramovich even invited Guardiola through an intermediary, hoping to meet him, but Guardiola was unwilling to even meet him, which made Abramovich have to retreat to Pochettino, the young young coach.

It can be said that after several seasons of excellent coaching in Chinatown, Pochettino has received the favor of many big clubs, and leaving Chinatown is no longer an impossible option.

After all, in Chinatown, he has to put up with the embarrassing situation of the club selling a few key players every year, which is basically impossible to happen in a big team.

Technical director Cantarero has also made full preparations for this, and the club will do its best to keep Pochettino, but once it can't be retained, the team will urgently activate the manager change mechanism, and Cantarero already has a suitable candidate.

In addition to the club's competitive affairs, the investment promotion of the new stadium and this year's Chinatown Youth Invitational Tournament are also Gao Han's concerns, the former is related to the long-term development of the club, and the latter is related to the Chinese players going abroad, and he has to care.

According to Armando Marcos, he has done a good job in attracting investment, and is currently negotiating with a number of well-known Chinese enterprises, and basically reached an agreement that the new stadium in Chinatown will be the core, and strive to make the southern suburbs a gathering place for Chinese tourists to travel to Spain.

As for the second edition of the Chinatown Youth Invitational Tournament, which will be held in July, the teenagers from Beijing Chinatown will come to Madrid in mid-June for a month-long training and competition in Europe.

As the first edition of the tournament attracted a lot of attention in China and Europe, the second edition of the tournament also attracted a lot of sponsors, and the club even set up a special team to organise it, and the tournament will be held after the European Championships in early July.

The seven teams invited this time are all from Europe's famous youth academy, and their strength is still extraordinary, and the value of games and training is still very high.

Gao Han attaches great importance to this event, the first held in Beijing last year was personally led by him, and this year's second held in Madrid, he is from accommodation to training to warm-up arrangements, and finally to the competition, he personally asked, technical director Cantarero also knows Gao Han's attention, so everything is personally checked.

Armando Marcos also attaches great importance to this one, this event may not have much influence in European football, after all, it is only a youth team event, but it has caused a lot of repercussions in China, and this year it is going to Europe, many media in China are very concerned, and will send representatives to interview the team and pay close attention to the performance of the youth team in Beijing Chinatown.

This event can greatly enhance the influence of Chinatown in China, and also play an immeasurable role in the promotion of Chinatown's brand and commercial value, so everyone from Armando Marcos to the club attaches great importance to it.

Gao Han is still relieved about the ability of Armando Marcos and others, and his only regret is that he has not been able to make progress in the landing of Chinese players in China Town.

However, Gao Han also knows very well that this kind of thing cannot be rushed, and it cannot be solved in a moment and a half.

After the high-level meeting, Gao Han called Armando Marcos and Cantarero to the office, and the big three had another meeting, mainly to understand the progress of the preparation of the invitational tournament and the club's summer transfers.

By the time they finished their meeting, it was close to noon.

At this time, Gao Han suddenly received a call from Guardiola.

The European coach, who has just stepped down from his Barcelona position, looks in a good mood.

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