Fang Yi nodded and said, "Then where do you think we should guide it?" and how do you guide it?"

Mi Shi took out his notebook and said, "Mr. Fang, I think so, now the promotion and marketing point of our C shopping network is in the way of registration and recommendation registration to send cash coupons, I checked the relevant data, 75% of these cash coupons are used in virtual products such as phone cards, customers can not experience the convenience of shopping on our website at all, so I want to launch some cash coupons for physical purchases, so that the website traffic can be guided to physical goods, secondly, Now the purchase rate of our daily chemical products and fast-moving consumer goods is the lowest, we can order some products from some big brand factories and sell them to customers with low or zero profits, because these products are necessary for the masses, and the use of goods is also very large, which will bring a lot of traffic to our C shopping network."

Mi Shi's idea made him think of group buying, in the previous life, Taobao's group buying reunion was a huge source of traffic on Taobao around 2010, and at the same time, it also allowed sellers to get a huge number of orders, nodded approvingly and said" You have a very good idea, and you also have Internet thinking, you can go to Zhao Li, discuss with him, and open up a special area on our C shopping website, as our group buying page, this area, regularly update different group buying products every day, and the sales price of these products is definitely much cheaper than the physical store, and it is of high quality and low price."

Fang Yi's idea opened Mi Shi's mind, made her feel a flash of inspiration and said, "Mr. Fang, what I want to do is such a group buy, this idea has been in my mind for a long time, and it has not been very mature, after you mention this, I know what to do."

Waiting for Mishi to leave, Fang Yi felt that he had recently cared too little about the C shopping network, and now the number of netizens in the country is not high, and the C shopping network has not yet found an opportunity to break out, the Taobao of the Malaysian boss was because of SARS in 2003, this battle allowed Taobao to absorb tens of millions of registered users, and now there are nearly 3 years before SARS, if you deliberately wait for this outlet, in these 3 years, the C shopping network has long been wiped out in people's memory. Now there is no tuyere, so it is up to Century Company to manufacture the tuyere.

Fang Yiji came to the secretary to inform Huang Yong, Huang Tao, Zhao Li, and Mi Shi to go to the company's office for a meeting at 3 p.m.

In the conference room of the Century Group, Fang Yi looked at a few people and said, "This morning, Mi Shi came to me, and put forward his own views on our C shopping network business, I asked her to build a group purchase method to attract traffic, but then I thought about it, this way can only be a marketing promotion method for us, treating the symptoms but not the root cause, so I want to convene everyone to come over for a meeting to discuss what is the competitiveness of our C shopping network, or how to create the competitiveness of our C shopping network."

At this time, Mi Shi said, "Mr. Fang, now we are the first shopping website for end consumers in the entire Huaxia Internet, so I don't quite recognize the competitiveness you said, I think what we need to do at present is to let netizens accept online shopping."

Fang Yi listened and looked at the other people, waited for two minutes and no one spoke, and said, "Then what do you think is the obstacle that makes our Huaxia netizens not accept online shopping?"

Huang Yong has a deep understanding of this problem, saying: "Many consumers I have come into contact with feel that online payment is not safe, and they are afraid that their funds will be stolen by hackers."

After listening to Huang Yong's words, Huang Tao also added, "There is also the fact that consumers can't see the real thing on the Internet, and they are afraid of buying fake goods, so they dare not buy them."

Regarding the two points they raised, Fang Yi nodded in agreement, and then looked at Zhao Li, who did not speak, Zhao Li spread his hands and said, "For an otaku like me, there is zero contact with consumers, and I don't know too much."

After listening to Zhao Li's words, Fang Yi shook his head and said, "Zhao Li, I don't agree with your point of view at all, it's right that you are an otaku, but otaku also need to eat and shop, with these needs, you have to give up the house and go shopping in shopping malls and supermarkets." I think our C-shopping network is for you otaku service, we C-shopping network will provide you with everything you need at home, so that you can theoretically live without going out of the house for the rest of your life, then our C-shopping network will be successful"

At this time, Mi Shi added, "Mr. Fang, I think many consumers are still afraid of after-sales, if they buy fake goods or there is something wrong with the product, there is no way to deal with it"

Fang Yi nodded, waited for a while, and when they saw that no one spoke anymore, he concluded, "Combined with what you meant just now, our consumers have three concerns, first, the safety of funds, afraid of being stolen by hackers, second, they can't see the real thing, they are afraid of buying fakes, and third, they are afraid that there is no after-sales service and they can't return or exchange the goods, right?"

Everyone nodded in unison, and Fang Yi asked, "In view of these three points, what measures do we have to solve them?"

Everyone, you look at me, I look at you, with a blank look, Fang Yi no longer waited for them to put forward any constructive suggestions and said, "First, in terms of capital security, what can we do to dispel consumers' concerns? Zhao Li, are our funds safe in the Century Pass membership system?"

Zhao Li nodded confidently and said, "Of course, in our system, every flow of funds is recorded, when the customer puts forward a consumption or transfer request, our system will screen the customer's identity, and at the same time, the customer will be asked to confirm the password again when paying."

Fang Yi looked at Zhao Li and said, "Then what if something goes wrong?"

Zhao Li was a little speechless, nothing is absolute, he is confident that the system funds are safe, but what if something goes wrong, he doesn't know how to deal with this assumption, he doesn't know what the problem is, and how to solve the problem.

Fang Yi said with a smile, "If something really goes wrong, we Century Technology is responsible for compensation, as long as consumers can provide corresponding evidence to prove that the funds are into our Century Pass system, and finally lead to the security of funds, then we will pay all the compensation, so that we can always dispel consumers' concerns, right?"

Zhao Li didn't expect it to be so simple, if there is a loss of money, it will not be enough, on the one hand, it can dispel the concerns of consumers, and it will also make them feel that Century Company is a company that has responsibility and dares to take responsibility.

Seeing that this problem was solved, Fang Yi asked again: "What about the second question, what should I do if I can't see the real thing and am afraid of buying a fake?"

Huang Yong said a little speechless after hearing this, "There is no way to do this, you can't see the physical thing, it is the feature of online shopping, it is impossible for us to put the goods on the street and let them see them one by one before placing an order, right?"

Fang Yi smiled and said, "Why can't we send them to consumers one by one and let them take a good look?"

Hearing Fang Yi's words, several people present turned their heads to look at him in surprise, if they really want to do this, then what else do they do online shopping, wouldn't it be easier to open a department store.

Fang Yi ignored their eyes and said, "It's a little difficult to realize this problem, but it's because of the difficulty that we have to overcome it, otherwise there is no need for us to exist, I think this is our outlet, our opportunity point"

Mi Shi said with a bitter face, "Mr. Fang, there is really no way to solve this, think about it, how many products we have bought, our consumers are all over the world, and it is completely impossible to let them see the real thing."

Fang Yi nodded in recognition of her words and said, "Mi Shi, you are right, the traditional sales method is like this, when a consumer sees a product, he will try it first, experience the use value of the product, and feel that its use value matches the price it marked, so he will put forward a purchase demand and finally realize the transaction, right?"

Mi Shi nodded approvingly, Fang Yi didn't wait for her to speak, and continued, "Then if we change our thinking, we first describe the use value of the goods in detail on the Internet, so that they have the will to buy, and then the consumer places an order to buy, and the logistics company distributes the goods, so that the consumer can of course unpack and see the specific physical object and confirm the order after being satisfied, if the logistics distributor is not satisfied, he can bring back the goods immediately, and the transaction is reversed, do you think this is feasible?"

Mi Shi's small eyes blinked and thought, she was digesting Fang Yi's information just now, and said after a while, "Mr. Fang, I think your way of thinking is very good, if you can follow your thoughts, you can completely dispel consumers' concerns about not being able to see the goods."

Then Fang Yi asked again, "That's the last big problem, what if consumers are afraid that there is no after-sales service?"

At this time, Huang Tao said, "Of course, the after-sales department of the manufacturer is responsible for the after-sales problem, even if the goods they buy in the mall are not also responsible for the after-sales service."

Fang Yi looked at Huang Tao and continued to ask: "Brother Tao, what you are talking about should be electronic products, but the ultimate goal of our C-shopping network is to achieve full-category marketing." What if there is a problem with FMCG, if you buy a bag of candy and find that it is rotten and spoiled after you get it, the manufacturer may be thousands of kilometers away, and consumers can't find the manufacturer, and our website is not around?"

Huang Tao was a little speechless when he heard Fang Yi's questioning, sat down silently, Fang Yi took a sip of water, organized his words and said, Although this problem is very complicated, but the specific operation is very simple, make a call to us or submit a return application in our C-shopping network order background, and the courier company will return the product to solve it, if the consumer uses these products caused by physical problems, we C-shopping network is responsible for dealing with it first, our purpose is to solve all the worries of consumers. But in the end, we have to find the manufacturer of the commodity, and they will pay for it."