But in any case, after this Internet bubble feast, no one dares to show any interest in Bill Gates's peachy news, even those ASPs on Wall Street behind the scenes know that this kind of thing can only be done once, and it is not a fuel-efficient lamp to do Gates again.

And this is the effect that Sid wants, rather than simply reducing his private life to the entertainment of the public after dinner, "That's too Lo." Sid smiled faintly.

Only then did Ali understand Sid's intentions, "Then should we make a fuss about this matter in the future?"

"Well, let's use it until Harry Potter is released this time. Sid thought for a moment and said, "After all, this is just a way for us to hype up and promote the movie." In the end, it still depends on the results of the movie, and I think after "Harry Potter", we don't need to hype it from the perspective of heirs. ”

"Okay, I got it. Ali reacted quickly, and he immediately understood what Sid meant.

If actors and stars can still rely on popularity, the only thing a director like Sid can rely on is his own works. Detaching from this is putting the cart before the horse.

And the release of every important work is a turning point in the fate of a director, as good as Bang Bei's "Brave Island" and "Peerless Tribulation". As for the bad ones, it's like Kevin Costner's (Dances with Wolves, Oscar-winning director) in "Future Waterworld."

————————————————————

Although the outside world was disturbed, Sid still worked with Kevin Feige and others to isolate the "Spider-Man" crew from the distraction and settle down to shoot "Spider-Man".

As the filming process at Sony Studios progressed, the time entered May, and they finally began filming at the Museum of Natural History in Los Angeles, and the interior scenes of the main character's Peter Parker University laboratory and other scenes.

At the same time, the time has advanced to May, and this year's summer season has finally kicked off early. Because "Pearl Harbor" was moved to June, in May, the only real blockbusters are Universal Pictures' legendary adventure blockbuster "The Mummy 2", and the finale of Fire Lion Pictures' strongest song and dance film - "Youth Musical" 3!

Of these, one is an adventure comedy for the whole family, and the other is the king of the most prestigious song and dance films among teenagers.

Therefore, in order not to do unnecessary vicious competition with each other.

In February, Universal's CEO Ron Meyer also invited Jon Philheimer, CEO of Fire Lion Pictures, to have breakfast at Nobu, a top Japanese restaurant in Beverly Hills, to agree on the release time of each other's films.

Because no one wants to postpone the film, generally speaking, the golden release cycle of a movie is the first four weeks, and "The Mummy 2" and "Youth Musical" are currently scheduled for May 4,

And a month later, "Pearl Harbor" and "Harry Potter and the Philosopher's Stone" will be the golden showdown on June 1, and no one wants to wade into this troubled water.

"Youth Musical" 3 is quite similar to "Harry Potter" because of its audience positioning, so it definitely doesn't want to collide with its own "Harry Potter". And "The Mummy" definitely doesn't want to clash head-on with "Pearl Harbor", a behemoth that is too similar to its target audience.

"Jon, there is no real conflict of interest between the two of us, so I don't want to see a needless conflict, suddenly trumpet the strength of both of us. "Ron Meyer is worthy of being the co-founder of CAA, and the words of the old rivers and lakes and the old fritters are high-sounding and leaky.

"I feel the same way, so I said, I really recommend that "The Mummy 2" can be moved to this Friday, April 27. But Jon Philheimer isn't a fuel-efficient lamp either, and since Sid has entrusted him with Fire Lion Pictures, he's certainly going to do his best for the company's welfare.

"April is not a summer vacation, Jon, I can't put such an important project as "The Mummy 2" in April. Ron Meyer, though old, was not confused, rejected Philheimer's offer.

"'Youth Musical' 3 is our company's most important film series right now, and it's even more unlikely that I will change its release schedule. What's more, this is still a film series created by Mr. Leon, and I can't compromise on public or private. Jon Fairheimer did not back down, and made his position clear.

Ron Meyer felt the firmness in Fairheimer's tone, and couldn't help but sigh slightly in his heart, he had long known that the people of the Fire Lion were not easy to deal with, but he didn't expect this young new CEO to be so desperate.

"That's not to talk about. Ron Meyer's face sank and he asked sharply.

Jon Philheimer shook his head silently, and Ron Meyer stood up with a "hum", "Then let's see the real chapter in the theater." ”

After saying this, Ron Meyer left angrily.

Although not many people know about the process of this private negotiation, the impact has made it clear to all those who are interested. Not long after this negotiation, Universal, which should have been strong, quietly advanced the release time of "The Mummy 2" to April 27, the Friday at the end of April.

Although the time is farther away from "Pearl Harbor", "The Mummy 2" is obviously out of the traditional summer file, and it is not even in the early summer file that has not yet been fully developed in May.

All insiders in the industry understand that this time it is actually the stronger Seven Universes that has taken the initiative to back down. They would rather move to April a week earlier than clash head-on with Fire Lion's "Youth Musical" 3.

The reason is actually very simple, although both films are successful sequels, the previous work of "The Mummy" grossed $410 million, and only 150 million in North America.

No matter which work of "Youth Musical" is, the box office performance is more than $450 million, and the global box office of the second generation is even infinitely close to $500 million.

Now "Youth Musical" 3, which has the power of victory, is more champion than "The Mummy 2", so the world is intimidated.

But what happened next turned out to be more interesting, although "The Mummy 2", which was released on April 27, had mixed reviews from major media, the audience did not give up because of the not-so-good schedule at the end of April.

On the contrary, on the first day of April 27, "The Mummy 2" managed to cut $23 million at the box office, and the following Saturday it went to the next level, winning $26.9 million in one fell swoop, and finally adding the box office on Sunday, "The Mummy 2" reached a staggering $68 million in its opening weekend.