Chapter 17 Serial Scheme

"No, Boss. Ed Reezek, director of marketing, shook his head, "People Magazine, U.S. Weekly, Weekly Contact, and OK!" didn't get any definite information.www.biquge.info ”

"What!?When have these guys been so disciplined!" asked Leslie Wexnay, chairman of the LTD Group, with a frown.

The gang of paparazzi and gossip in North America, how could there be such a thing as a festival exercise, they just rely on selling festival exercises to exchange for dollar bills!

"Boss, it is said that all the press releases about you and Victoria's Secret are directly issued by the editor-in-chief to the editorial and printing departments, so we don't know who sent the drafts to the inside line we bought. Ed Ryzek explains.

"Then why don't you buy off these editors-in-chief, and none of them are bought?" asked Leslie Weckersnay, unconvinced.

"The detectives we sent did look for them to dig up information, but most of them didn't let up. Ed Ryzek shook his head, "In the end, only the editor-in-chief of Weekly Contact told the news. ”

"What's the news?" asked Leslie Wexnay eagerly.

"The press release was sent directly to him by a major shareholder of their company. Ed Ryzek's words sent Leslie Wexnay deep in thought.

"Is it a fund or an institutional investor?" Leslie Weckersnay said to herself.

It can trigger a nationwide upsurge of gossip and public opinion at the same time, and the hype of a thing that is not dirty in the business world at all is known throughout the country, and ordinary people really can't do it. On the contrary, only those Wall Street giants who manipulate funds and gamble on finance are the best at it.

But when he thought about this possibility, Leslie Werksner immediately felt Alexander, because this usually means equity gambling and hostile takeovers!

"Does anyone want to do something to LTD!?" Leslie Wexnay finally found the direction of the question, which made him fidget, "Quick, Ed (Razek), investigate our stock, have there been any large-scale buying and selling transactions lately?"

Ed Ryzek apparently thought of this possibility, and he immediately picked up his phone to call the New York Stock Exchange's contact department, and others also contacted the institutional investors who held shares in each party. After a long phone call, Eddard Razek put down his phone first.

He shook his head at Leslie Wexner, "Boss, NYSE said that we haven't made any mid to large stock purchases in the past few months. ”

The results of other contacts are similar, and the institutional investors who hold a large number of shares in LTD Group have no intention of selling their LTD Group shares.

Everything seems to be uneventful.

"It's so abnormal. Leslie Wexnay frowned and said, "It took so much thought, so many resources, but nothing happened. ”

No matter how you look at it, it's not normal!

What are the opponents waiting for?

As a decades-old Leslie Wexner, who has been in the mall for decades, although the current LTD Group is only one of the many North American companies, he has always been quite confident in his instincts. The opponent's first round of cards has been played, but there has been no movement in capital.

This calm before the storm made Leslie Waxnay feel a little anxious.

But on Monday of the new week, a news item on a website finally broke the suspicions of Leslie Weckersnay and others that the Boston Post was just a local newspaper in the city of Boston, and in the new week, such a news item appeared on its official website.

"Leslie Wexner, chairman of the LTD Group, deliberately concealed his anxiety and failed to act responsibly to the shareholders of the listed company. ”

Although the Boston Post's official website is not a mainstream website and does not have many views, in this article, they once again raise the issue of how far public companies should be transparent to public shareholders and institutional shareholders.

Among them, they used the current chairman of LTD Group, Leslie Wexnay, as an example, to tell the story of this business owner who suffers from anxiety disorders, because of his anxiety disorder, he has carried out a series of spin-offs and sales of his companies since 98.

These unjustified business practices are inextricably linked to their mental illness, and in this article, the Boston Post once again raised the question of whether the mental condition of the operators of listed companies should be used as the topic of listing certificates.

What seemed like an inconspicuous article was quickly reprinted by the Yahoo portal and topped the headlines of the commercial edition.

Subsequently, MSN, AOL and other portals have also been reprinted, which has triggered another big discussion on the degree of information disclosure of listed company operators.

Because in such a transparent and fair business environment in North America, the supervision of listed companies is quite strict, such as "historically", because of Jobs's health is good and bad, and Apple shareholders are collectively worried, and Apple's stock price has also fluctuated.

In the end, Jobs had to stand up again and again to prove to everyone in front of the media that he was healthy and energetic.

However, for listed companies, the announcement of the mental state of the managers has always been in a relatively ambiguous situation, but this time the Boston Post used Leslie Wexner, chairman of LTD, as an example.

On the one hand, this has reignited attention to the issue, and on the other hand, as LTD fought back, the Chicago Daily News, which was PR by them, raised the news media's conflict with patient confidentiality and questioned the Boston Post's sources.

This time, the Boston Post's article, although it did not cause the gossip to spread as fast as before, was even more powerful!

"Boss, I'm afraid the impact of this article will be terrible!" said Ed Rezek, director of marketing, worriedly.

"It's bad, I know it's bad!" Leslie Weckersnay, the chairman, glared at him viciously, and as the Boston Post's news about LTD Group fermented, more media outlets got involved, although their focus and direction of discussion varied, and not all of them targeted LTD Group.

But the establishment of these rumors immediately alarmed another group of people - institutional investors!

As the most well-informed people in North America and the world, they have always been sensitive to the winds and turns of the financial and capital markets.

This time, they didn't react until the news spread widely in the business media, not because they were slow to react, but because it didn't seem important to them in the first place.

But as the "Boston Post" directly took out the psychiatrist diagnosis of Leslie Wexney as evidence for its own article in order to respond to the doubts of the "Chicago Daily", it immediately exploded in North America!

You must know that North America is a country that attaches great importance to personal privacy, but when personal privacy conflicts with the public interest, even North America has to be cautious. The psychologist's diagnosis is naturally protected by the principle of doctor-patient confidentiality, just like the lawyer's principle of client confidentiality.

Only after the court has issued a disclosure order can the doctor release the patient's medical record.

The Boston Post's actions clearly violated this rule, but after the Boston Post appealed on the "actual harm principle", a number of media outlets sided with them.

Because Leslie Wexney's practice of deliberately concealing that she suffers from anxiety disorders does violate the principle of information transparency of listed companies, and essentially damages the right of shareholders, especially small and medium-sized shareholders, to know information.

This was indeed detrimental to the public interest, so in the end, the Boston District Court imposed a $10,000 fine on the Boston Post as punishment.

But in this way, Leslie Wexner's anxiety is officially linked to his behavior of spinning off and selling his companies, and shareholders can't sit still.

At first, because of these news, small shareholders sold the shares of LTD Group and its subsidiaries one after another, but with the impact of these news on the capital market, even medium and large institutional investors began to re-examine the value of LTD Group's shares.

In just one month in March, the stock price of the entire LTD group fell again and again, and Victoria's Secret, which was concerned by Sid, evaporated nearly $300 million in market value in a short period of time.

It's time to start closing the net!

In the last week of March, more than a dozen agents of small and medium-sized institutions manipulated by Sequoia Capital bought Victoria's Secret shares one after another, and Sequoia Capital invested only $100 million in the first batch, but the results were remarkable.

In just one week, they bought nearly 9% of the shares from the market's sellers, and because it was an anonymous acquisition, everything went quietly.

Under the secret operation of Sequoia Capital, they are like a shark slowly approaching its prey, and LTD Group and Victoria's Secret are still unaware, and a deadly threat has quietly arrived.

Because at this time, they are facing a collective inquiry from institutional investors, about the mental state of their chairman, Leslie Weckersnay.

Although these people are not courts, they are far more terrible than the courts for LTD Group, because these investment institutions hold a large number of shares of LTD Group. They also did not need a court summons, but confronted Leslie Wexney directly and demanded that he fully disclose his psychiatrist's diagnosis.

There was even an uproar for a general meeting of shareholders to vote to replace the board of directors of LTD and its companies, which immediately put LTD's executives in a collective predicament.