Chapter 226: Low-key luxury
Back in Huizhou, Shen Danqing shirked everything and concentrated on dealing with the mountains of documents. For such a large company, as long as a document is not approved, it may cause a chain reaction, such as the research institute of the upstream unit, a technology is not approved, it may affect the situation that the downstream enterprise has no important raw materials or important parts in the end.
Shen Danqing is using his superhuman vision to continue to influence the development of Changsheng Investment Group. Not only is it the reason for the reborn, but the most important thing is that he is different from people's sharp intuition, so Changsheng Investment Group has been completely different from most of the technology-based enterprises in later generations.
It has the advantage of being reborn in the nineties and has a unique technology that is different from the world's scientific and technological system, so so far, Changsheng Investment Group has not paid a penny of patent fees to foreign giant enterprise groups, but has collected patent fees from many foreign enterprises. For example, LED blue light technology. If you want to make LED white light, LED blue light technology is indispensable. The other red and green light-emitting technologies have exceeded the patent protection period, so Changsheng Electric has been able to collect patent fees.
It is not so simple to get rid of the patent restrictions of Europe and the United States. In the past, the protagonists of the rebirth industry literature used the advantages of their own reborn to preemptively register other people's patented technologies, which looked cool to ordinary people, but it was useless in the eyes of those who really knew it. The science and technology system is not so simple, it means that the whole set of technologies is one ring after another, not that you can be awesome if you preemptively register a certain technology, and your top or key links are still being mastered by others.
For example, we are familiar with the V.CD technology, which was invented by the Chinese company Wanyan. But it didn't work, not because they didn't have a patent, but because this V.CD technology was just an idea. The basic patented technology in it is someone else's.
There is also a story about the invention of the V.CD.
In April 1992, the American International Radio and Television Technology Exhibition was held in Las Vegas, USA. It was the largest TV technology fair in the world at the time. Jiang Wanmeng, who was the general manager of Anhui Group at the time, took his colleagues to the beautiful exhibition.
At the exhibition, in front of a 2-square-meter booth, employees of C-CUBE in the United States were introducing their MPEG (image decompression) chip, which attracted great attention from Jiang Wanmeng. With the unique sensitivity of intellectuals and the nature of exploration and pursuit, Jiang Wanmeng walked around this booth like a demon for three consecutive days. He had a great idea of this humble technology and made a leap in understanding: MPEG technology can be used to store images and sounds on a small disc at the same time, and make VCDs (Video Compact Discs) for audio-visual products. In this way, the broadcast industry could end the history of tape recorder domination and usher in a new era of disc recording.
This groundbreaking idea inspired Jiang Wanmeng to seek up and down.
At the exhibition, Jiang Wanmeng met with Sun Yansheng, chairman of C-CUBE. Coincidentally, Sun Yansheng is a Chinese-American, and the two hit it off at first sight. Jiang Wanmeng expressed his ideas and interests, and the two sides hit it off and decided to work together to create consumer electronics products using MPEG technology.
This is the origin of VCD products, from which we can see that Wanyan company does not have a little exclusive patented technology. The decoding chip is someone else's, the optical disc technology is someone else's, and even the important components of the V.CD: laser heads, etc., are imported. So he can't stop a large number of imitators, because others can make VCDs without your consent at all, why should others listen to you.
In the past 90 years, local protectionism has prevailed, and the patent protection regulations formulated by the state are just a fart. Therefore, not to mention that Wanyan Company does not have a registered patent, even if it is registered, they will not be able to stop others from imitating it. That's the harm of not having a basic patent.
If you look at the products of Changsheng Investment Group, not to mention high-tech products such as AMOLED digital TV, even an ordinary small household appliance cannot be imitated by many large companies in the world. First, it has high technical content and excellent quality. This screens out most of the small businesses that are technologically weak. Large companies can do it, but the cost will be overwhelming.
The second is still in the basic technology, like the shell of small household appliances, which is said to be engineering plastics, but engineering plastics are just a general term, just like the name of plastics. Its material is also graded. The shell of a small household appliance of Changsheng Investment Group can withstand falls. And someone else's fall shatters.
There is also the paint on the surface, and the paint on the high-end products of China in later generations is imported, which shows that paint is also a profound chemical technology. Changsheng Investment Group's small household appliances can be compared with foreign brand-name products, and the huge annual investment of the Ministry of Technology and Information is not a player's, and they have really fished back a lot of foreign advanced technology.
In this way, others can only imitate the skin, and customers can see the difference at a glance. Changsheng Investment Group's Aijia brand rice cooker can sell for 500 yuan, and consumers recognize this brand. The imitator's rice cooker sells for 50 yuan, and consumers will be too expensive.
In general, a company must have its own exclusive technology so that it is not afraid of imitation by others.
Shen Danqing is such a person, who can be called a professional crusher of European and American patent barriers, because he follows a different scientific and technological system from Europe and the United States. For example, AMOLED screens, digital video cameras, and color image coprocessors, audio coprocessors, and even 32-bit thin processors used in Dell computers. It is not the old road of Europe and the United States, but a new era. Therefore, Intel, the overlord of microprocessors, can't take Changsheng Investment Group as well.
There is also the design of the car of the future, which will be completely subverted from the appearance to the powertrain. If not, it will not work! Foreign veteran automobile companies have been researching automobiles for more than 100 years, but how many patented technologies are available on automobiles? Let's think about it! Of course, there are many patented technologies that have expired. Shen Danqing will not be polite to use this part of the technology. However, some other people's companies' Jiabao technology cannot be avoided by ordinary companies. For example, Toyota's variable intake manifold technology is that CVVT technology. It greatly improves the efficiency of the engine, which is both fuel-saving and environmentally friendly. If you don't use this technology, it means that your engine technology is backward. What car company can refuse this technology? Even the vans of the 21st century have adopted this technology.
There is also turbocharging technology...... And so on and so forth.
Having said all this, everyone knows that designing a car is not so simple! None of the domestic automobile companies in the 21 st century can escape the patent exploitation of foreign automobile companies.
But Shen Danqing can, not only the advantage of the times he is in, because at this time, most of the domestic automobile companies were also established.
It's not just the Reborn who has the strengths, it's undeniable that he will use the Reborn's vision to pioneer some new technologies that will emerge in the future. But there are also some of his personal originalities and unique ideas, which are not just reborn. It will be presented to you slowly in the following chapters, so I won't talk about it here. Anyway, everyone knows that there is such a thing, so let's wait and see!
I don't want to say much, but it is said that Shen Danqing returned to the company, refused other affairs, and concentrated on approving official documents, and this state lasted for two days before the mountains of documents on the desk were processed.
During this time, he didn't even bother to look at the car exterior design team next to him. The exterior design of the car is the most important thing for him, so once the official document is processed, he can't wait to go to the car design team to walk around.
In the few days when the boss was away, the speed at which the designers drew drawings could be described as slow as a snail. They have been hit by their bosses several times in a row, so they are not sure of each stroke, that is, they compare and look at and see, until they really can't find any shortcomings before they dare to draw a second stroke.
But no matter how slow it is, after six days of painting, there is always a little progress, and what Shen Danqing sees is the results of their time during this time.
When Shen Danqing inspected their works, they all stopped to draw and waited for the verdict of the boss.
Shen Danqing first browsed it in general, and then carefully admired one of the works. The work largely met his requirements, but there were some changes to be made.
"Bang!" Shen Danqing clapped his palms and said to all the car exterior designers, your works can be stopped, come and take a look at this work. See what he's good at?"
According to Shen Danqing's request, several designers huddled together and admired the work. Anyone can see what is truly beautiful. So a designer said to him: "Boss, this work conveys to me a dignified atmosphere, low-key and luxurious temperament." ”
Shen Danqing heard what he said, and immediately said with a smile: "Yes, it's a low-key and luxurious temperament." We design luxury cars, so luxury temperament must have. But as an executive-class car, it can't be too high-profile. So this piece basically meets my requirements. ……”
Before Shen Danqing finished speaking, the designer of this work immediately cheered. For him, it is a great reward to be affirmed by his boss.
Shen Danqing smiled and looked at his excited behavior, this is what he deserves, and if he has merit, he must make others happy, which is understandable.
After his excitement calmed down, Shen Danqing continued: "But there are still a few deficiencies that need to be corrected. The first is that the headlights of the car still lack a majestic temperament, which is very important. Headlights are equal to the eyes of the car, and whether there is spirituality depends on your design skills.
Second, you're ignoring a detail. Like the front Ji Zi plate, you don't have a edging design, which gives people the feeling: the car steel plate is very thin and not strong. If you wrap the edge, that is, fold the edge in half, so that the edge remains 3 cm thick, giving people the first impression, is it different? There are many small details that can be improved, I will not understand one by one. Remember, the devil is in the details.
Okay, all of you can use this work as a base to improve it!"
After Shen Danqing said this, he went back to his office. The designers hurried back to their places and downloaded the work. They are equivalent to starting from scratch again, and the work they worked hard in the past is not recognized by the boss, which is equivalent to doing useless work. For them, there is no saddest thing in the world than this.
To be continued......
The first one is sent.