006 There is a other force in the Three Kingdoms
Chuncheng is a small place, a county-level city, speaking of which, it is not even a ninth-tier city, even if Jiangcheng is in charge of Chuncheng, it is only a fourth-tier city. It may seem like there isn't much competition in such a place, but in fact, the competition here is no less than that of the big cities.
The competition in big cities is because there are too many similar stores, and people have a lot of choices, but why are there still many stores that can survive, because there are enough consumers in big cities, and each store does not need to occupy too much market share to maintain profitability.
Small cities are different, there are not as many people as big cities, whether it is the local population, the foreign population, or even the tourist or business consumption population, it is far less than the big cities.
The small Spring City, not to mention the affiliated villages and towns, there are nearly ten cafes of all sizes in the urban area alone. The market in Spring City is so big, there are only a few that can make a profit, and the rest are either changing hands early or surviving, but if it is opened elsewhere, the business is almost poor, but it can always maintain income and expenditure.
If it's in the DH area, then you can only hehe.
The DH area, which takes less than an hour to walk around, is crowded with four cafes, so you can imagine how fierce the competition is. Originally, there were only three, and Li Wei's family was the fourth.
For Li Wei, it is not important to have competition, what he is afraid of is that he is afraid of competition, he has lost his mind to compete, and if he is greedy for comfort, it will be a 'bad guy'. At that time, not only Ah Tao and Xiao Jingjing will be disappointed in Li Wei, but even Li Wei himself will be disappointed in himself.
However, Li Wei did not choose to compete with these three old cafes. Speaking of which, these three cafes are also quite funny, they are all crowded in the middle of Yihua Department Store and China Resources Vanguard Supermarket, and the distance between the three stores is not more than 200 meters.
But they have been fighting for three or five years without incident, and they have some ability.
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The three cafes are located in a triangle, each about 200 meters apart.
One of them, 'Espresso Café', is the longest-running of the three. Originally, the head office of Italian style was not in the DH area, but in the LC area, because it was the first café in Spring City, the business was extremely hot, and it became bigger and bigger, and then I came to the DH area to get a three-card shop.
Of course, the Italian store is not the largest in the current situation, but when the competitors only have three or two small shrimps, it does beat all the cafes in Spring City.
The Italian style was originally run by three owners, and as the business grew, their ambitions were not limited to a café. However, these three people are still a little talented in running a café, but they don't dare to compliment other businesses, and the side business is a miserable mess, and they all end up losing money, but fortunately, the Italian style has made them a lot of money, so that they don't even have pants to wear.
Later, the three bosses had a disagreement, and one of them, the boss surnamed Wang, who was mainly in charge of technology and production, withdrew from his shares and left. Then the owner surnamed Wang and his girlfriend opened another café called 'Rose Manor', and it was near Italy.
The competition between the two original 'Italian' bosses' shops is only a small fight at best, how can the two families not get both sides to lose, and they will not make any tricks that hurt people by a thousand and lose eight hundred, after all, the two are old acquaintances, how much hatred will there be if they want to get to that point?
However, this did not exist after the last café opened.
The third café is called 'Berlin', and the owner is quite capitalist, and he has taken a full four card bunks, and the decoration is very luxurious. Many people felt that Berlin would be able to defeat the other two at once, but unfortunately, it didn't. There is no such thing as defeating, the owner of Berlin had learned from the Italian owner before opening the shop, and the Italian owner was also idiotic and taught him everything he could.
But the church is one thing, and whether or not we can use these techniques to defeat the Italian style and the roses is another. The boss of Berlin seems to be playing with tickets, and after the opening, he is not as enthusiastic as he was when he was engaged in decoration, and he is busy with his business, and Berlin is like a stepmother's child, completely left to the hired store manager to take care of it.
And this store manager is also the director who went out from Italy. The Italian boss also taught the supervisor a lot of things, and he used to handle it in an orderly manner, but who knew that after changing the working environment, the supervisor would go downhill.
Berlin opened for half a year, except for the first two months of the opening there were various activities to attract a lot of people to come, cultivated some loyal customers, and then has been eating the business of old customers, there are few new customers, if it is not for Berlin has a very elegant small private room and a large conference hall can be chartered, it is estimated that the business will be more sluggish.
The owner of Berlin thought about changing the position of the manager of the store many times, but he had not yet found a replacement for him, so he had to keep it.
Time has been moving back like this, Li Wei has returned, and the 'Fate Cafe' has opened.
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The opening of the café made all three owners feel oppressed. They all saw that Li Wei was not like those guys who played tickets, just opened a small café, and then looked at how the business was going, and then thought about the future development.
Li Wei has been playing since the beginning, although it is only a card bunk, but Li Wei has rented a whole building, four floors. The lower three floors are the business places, and the fourth floor is the warehouse and lounge, for which Li Wei has invested hundreds of thousands of dollars here.
In a place like Spring City, no one wants to take hundreds of thousands of tickets to play, even if it is the boss of Berlin, he only puts the business of Berlin aside because he has other businesses to take care of, but the boss of Berlin must hope that Berlin can make him money, but now Berlin can't make much profit for him, in fact, it was not what he thought at the beginning.
Forced by the threat brought by Li Wei to the three bosses, the three bosses could only temporarily stop the fight and consider how to jointly defeat Li Wei's fate or pull Li Wei into the whirlpool of fighting.
The boss of Berlin first found Li Wei, but the boss of Berlin did not come to think of bringing down Li Wei, the boss of Berlin needed an ally, and he felt that one person could not fight two Italian bosses, at this time, a strong ally was necessary.
Originally, the Berlin boss wanted to form an alliance with another café, but that café was a little far away from the DH area, and even if they were united, the competitiveness of Italian style and roses was not very great, and when Li Wei appeared, the Berlin boss immediately left the considered ally and threw an olive branch to Li Wei.
"I think our cooperation is very promising, now most of the market in Spring City is dominated by Italian and roses, if you want to get a piece of the pie in Spring City, you can't escape from competing with them, rather than a single person is weak, it is better to cooperate with me, the two of us join forces, we will be able to crush them, and the rest, the market of Spring City is our world." ”
The boss of Berlin told Li Wei directly in this way, without the slightest suggestive sentence, and told Li Wei the current situation of the Spring City coffee market. If Li Wei does not have much confidence, then it is inevitable that he will choose to unite with Berlin, but Li Wei is very confident, and Li Wei is not afraid of any challenge.
Li Wei declined the invitation of the Berlin boss. Li Wei even remembered the angry appearance of the Berlin boss when he left, and he was relieved when he looked at it.
"The boss in Berlin is right, if we join forces with Berlin, we can easily occupy more of the coffee market in Spring City, why don't we choose to cooperate with him?" asked Li Wei.
This is also Ah Tao wants to see how big Li Wei's goal is, if he is greedy for temporary profits, although he can occupy a large share of the market in a short period of time, but in addition to the Italian and roses, Berlin will benefit more, and the conditions of Berlin itself are also very good, but the timing of its opening is not very right, and the management personnel selected are also very disadvantageous, but if Berlin is created with better conditions, Berlin will become a more difficult opponent than Italian and roses.