The continuous expansion of Lightyear Network has made enterprises such as China Unicom and SoftNews become enterprises that will never decline. Doing business is not a strong profitability, everything will be fine, and it may be a twist and turn. However, if a company is an indispensable product or service for individuals and families, then it can be said that it is difficult for the company to decline.

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In these three years, the fastest growing is spring commerce. Since Changsheng Investment Group was once again sanctioned by Europe and the United States, the overseas market has shrunk significantly. As a result, Spring Commerce and Trade consciously took on the important responsibility, they not only spread the Spring City Plaza to the main second-tier cities in China, but also actively explored the online market with the national popularity of Lightyear.com, and made the advertising and marketing of the Spring Online Mall almost a household name.

Spring Department Store is a very special supermarket, it is different from the other side of the Chinese supermarket there are many, first of all, it can be called a direct store, not like other supermarkets just provide a space to charge management fees. This point, which other supermarkets can't learn, is the only one in the world, because behind it is the giant industrial group of Changsheng Investment Group.

Secondly, it is basically accompanied by the construction of the spring city square, basically one city, and only megacities such as Beijing, Shanghai, Guangzhou and Shenzhen may have more than two. Its stores are strategically located, but they are also only flagship stores, and its main sales are still based on thousands of neighborhood chains.

We have all seen this kind of small community supermarket chain, but the spring supermarket chain is very different. Thanks to Changsheng Investment Group, it is the world's first supermarket chain that no one pays for, and the store owner just supervises others not to take things and run. Because of this high-tech convenience, almost no one, young or old, refuses this convenience, and almost everyone buys a smart bracelet. This is also why Huitong Internet Banking has a relationship with so many 450 million users.

This uses a lot of high technology, temporarily the only one in the world, no semicolon, which is one of the strong market competitiveness of the spring supermarket chain.

Second, it is the most trusted supermarket by the people, all products are used in the quality inspection standards, quality problems do not need to worry at all, which is in stark contrast to other retail stores with many fake thieves, and the market competitiveness is more than a step higher.

Third, it is the only small supermarket in the world with the most complete goods, the small supermarket is generally less than 200 square meters of area, there are only so many goods displayed in the store, but the goods of spring trade almost include people's clothing, food, housing and transportation, and the small store must not be displayed. Therefore, Spring Commerce allows franchisees to order specific products by phone or online, and there is also a sales commission. This means that every chain of small supermarkets is almost the embodiment of Spring Department Store supermarkets, with many varieties and categories, which are incomparable to any other small supermarket in the world.

These franchisees are all native-born locals, and have been neighbors with the surrounding neighbors for decades, and they are commonly known as the local snakes. Whoever has any happy events at home and what big items to buy, such as: motorcycles, cars, air conditioners, refrigerators, etc., they will know the news as soon as possible, which is many times stronger than those young salesmen who are well-informed and don't know.

Profit drives them to come to the door to find business, everyone is a neighbor, and they always have to talk about face, who to buy is not to buy! Naturally, their success rate is many times higher than that of ordinary salesmen.

This method of being only a flagship store and relying mainly on community chain supermarkets was conceived by Shen Danqing. He has learned the lesson of the loss and closure of another large supermarket, which is also in this plane, and in the future, with the rise of high rents and labor, as well as online shopping, the big supermarkets will also lose their market competitiveness. Therefore, it is not advisable to build more, one city can be one, but it exists as a flagship store and the main store for warehousing and delivery. It is almost the nature of a wholesaler and a large online store, and Shen Danqing has given it more functions than ordinary supermarkets.

Community chain supermarkets can be extended not only to urban areas, but also to rural areas. Those are franchise stores anyway, and they don't need to pay a penny for spring commerce and trade, so they just need to review the density of stores and prevent their own vicious competition. Each additional franchise store has an additional sales, so there is not much limit.

Lao Wang's family lives in Duyun Town, a southern suburb of Changsha City, where National Highway 107 used to pass through. It's on the outskirts of Changsha, so it's relatively wealthy. Because of his family's superior geographical conditions, it was developed into a chain of small supermarkets by the salesman of Spring Commerce. His family was not very wealthy, but since the opening of a small supermarket, the economic conditions have improved rapidly, and now in the local area, he Lao Wang can also be called the number one person. Now he is full of energy, and when there is a little wind and grass around him, he will immediately go to find business, and he is more dedicated than any salesman.

When he heard that the old Zhou family, who owned an auto repair shop, wanted to buy a car, he quickly took a Tang Dynasty car advertising album and went to the old Zhou family.

"Boss Zhou, I heard that you want to buy a car, what price do you want to buy?" Lao Wang found Boss Zhou and asked directly, they have been neighbors for many years, and Lao Wang has no life.

"What? Boss Wang, your supermarket doesn't even sell cars, right? I want to buy a Guangqi Honda Accord, the price is about 300,000 yuan, I heard that the car is good, and it has won many international car awards. Boss Zhou made a little joke before answering him.

"Guangqi Honda Accord? As soon as you hear it, you know that it is a joint venture car, Boss Zhou, don't be fooled! Tang Dynasty Automobile, our local brand in Changsha, has the highest quality in the world.

Boss Zhou, I won't tell you, my supermarket really sells cars. We are a supermarket chain of Spring Trading, and Spring Trading is responsible for the sales of all products of Changsheng Investment Group, so my small store really sells everything. If you want to buy it, I'll call and the car will be delivered right away. You can rest assured, the Tang Dynasty car is the national unified retail price, you go to the original factory to buy, the same price. I don't earn a penny from you, I just earn a commission on sales. Lao Wang hurriedly explained and persuaded Boss Zhou not to buy Honda Accord.

"Boss Wang, we have also been neighbors for many years, I should have sold your face. But Tang Dynasty cars are good, but they are too expensive, I can't afford them!" Boss Zhou politely rejected Lao Wang's sales pitch, emphasizing that Tang Dynasty cars are too expensive, and the reason is very sufficient.

He took out the car advertising album, handed it to Boss Zhou and continued to explain: "Boss Zhou, you first look at the style and product performance of the Tang Dynasty cars! As the saying goes, you get what you pay for, and of course a good car will be a little more expensive." Tang Dynasty cars are also cheap, and the spring C1 four-door style car is only more than 300,000 yuan. What's more, we also support only paying the down payment of 30% of the car, two years interest-free, maybe, after two years, your car money will be earned. Then you can make up the balance, which means that you don't spend a penny of interest. ……”

At this time, the driver who repaired the car in Boss Zhou's shop also came to join in the fun, he looked at the album and said to Boss Zhou: "Boss Zhou, I think the Tang Dynasty car is really good, luxury cars are luxury car fan, you look at the workmanship, the patent leather, the design, it is really nothing to say." Even the Germans' Mercedes-Benz and BMW can't compare. The Honda Accord is only a mid-range car, and regardless of its quality, its value has dropped by one level. You drive a Tang Dynasty car and drive a Honda Accord are completely two concepts, one is a luxury car with face, and the other is a mid-range car, which is just a means of transportation. ”

The driver's words are very weighty, the Chinese have a good face, everyone wants to drive a luxury car, Honda Accord is indeed only a mid-range car, Boss Zhou is moved, so he began to choose the car according to the map carefully.

Because the price of Tang Dynasty cars is indeed too expensive, even Boss Zhou, a small big model, can only choose a Tang Dynasty A4, the price is double his budget, but he is sure that it will take two years to earn it back. It's also a kind of advance consumption!

Boss Zhou chose the car, but he broke the old Wang. He can make a lot of money on this car, and according to the commission of five thousandths, he can earn almost 40,000 yuan on this car. In the countryside for more than 90 years, where did he go to make so much money! No wonder his motivation was so high.

It is the thousands of conscious salesmen like Lao Wang who have supported the huge sales of spring commerce, which is more useful than hiring 10,000 excellent salesmen, because they are all local snakes, well-informed, familiar people, and sales are naturally more effective.

Sometimes, an advanced marketing strategy is really worth 100,000 salesmen. Shen Danqing was able to control Changsheng Investment Group and develop quickly and well, not because he was a reborn person, but because of his own ability.

Like the chain sales model of Spring Department Store and Supermarket, Shen Danqing did not have it in his previous life, and it was completely his originality. He firmly believes that even if it enters the era of national online shopping, Spring Department Store will not be closed down and eliminated, because it is an online merchant itself.

I'm so simple to say, maybe you haven't realized the power of this advanced sales model. To use an image analogy, Spring Commerce is like an Internet company that has mastered the traffic entrance, and has become the overlord of the retail industry.

The daily necessities we usually need, the price of the spring chain supermarket is not expensive, and some goods may be much cheaper. Because, it only has a two-tier marketing model. For example, only two people participate in the sharing, and the other retail stores are at least level 5 or 6 marketing models. After layers of profit distribution, the price of goods is naturally much higher. What's worse is that some unscrupulous merchants have many counterfeit thieves in order to make profits. Comparing the two, everyone knows that the ordinary retail model has failed. In fact, those small shops are almost closed, they are their own houses, they don't need to spend, they can last a little longer, but their superior wholesalers have completely closed down. If there is no sales and no money, who will do this industry?

This is exactly the result that Shen Danqing wants, and he is in the next big game of chess......

…… To be continued