Chapter 33 Exceeding the Task

Gu Tao, as the responsible editor of "I Want to Sing with You", faced with the current embarrassing situation, he felt that he needed to say two words: "Bosses in the industry, I want to sing with you as a music program, it is groundbreaking in this field, no more boring than other singing programs, it has added the gimmick of star singing, I believe this show will definitely have good results." ”

Mr. Wang, the representative sent by Elion, said-for-tat: "Your TV station must be Wang Po selling melons and boasting, and the main measure of our company is the comprehensive strength." At present, the viewership share of Hesheng Satellite TV in the country is not high, and this column is a newborn calf, we are taking risks, and it is impossible to offer a very high price!"

Jianlibao's Ms. Liu followed closely and said: "Yes, my five million title sponsorship is also a risky behavior, and it really can't be added." ”

"Guys, as the executive producer I want to sing with you, I think I should say a few words. Everyone was trying their best to suppress the price, and Jiang Yang stood up when he saw the situation.

"Hello everyone, I am Jiang Yang, the executive producer of this show I want to sing with you, and I am also the general manager of this show. I've heard everything you just said, but I'm going to explain it here. The current singing program is really poor in terms of donkey skills, basically the contestants simply sing, the judges score and select, and they are eliminated in rounds, we have watched too many such programs, we all feel boring, except for a limited number of singing programs with good ratings and market share, the others are miserable. ”

"The gentleman of Yili also mentioned just now that the market rating share of our River Province Satellite TV is not high, but this may be an old yellow calendar. In the past month, the ace program of our River Provincial Satellite TV has been in the latest ratings ranking of provincial satellite TV for a long time, and has jumped to the top five. Our highest ratings were over 1.3, and we were only one point behind the far ahead Lake Province Satellite TV. ”

Jiang Yang is not in a hurry, speaking of which, seeing that many advertisers are attracted by his sharp teeth, Jiang Yang slowly picked up the mineral water on the table, and after taking a sip, he said slowly: "Hu Province Satellite TV is a point higher than us, but the program of Lake Province Satellite TV, a title cost is at least more than 20 million, as far as I know, the title of the happy base camp is as high as 30 million." All the famous companies on the list, you should know this better than me. The reason why you didn't choose the program of Lake Province Satellite TV is naturally because of the comprehensive cost performance. ”

When Jiang Yang spoke, Gu Tao and Zhang Le's expressions lit up one after another.

They originally thought that Jiang Yang would be stunned by the indiscriminate bombardment of advertisers, but unexpectedly, Jiang Yang was so calm in the rain of bullets. The export is a chapter, and the disadvantages of the needle are disadvantages, so that the other party has nothing to say.

Slowly, the advertisers listened attentively, Jiang Yang was right, so they gave up sponsoring Hu Province Satellite TV, and it was also the lion of Lake Province Satellite TV who opened his mouth.

Nowadays, the market is not easy to do, even if the publicity effect of Lake Satellite TV is good, but the company also has to consider the cost, rather than investing a lot of money in advertising, they prefer to strengthen their own products, and good knives are used on the blade.

pinched the psychology of some people, Jiang Yang beat the snake and said: "Compared with the sky-high naming fee of Lake Provincial Satellite TV, I want to sing this show with you after the passion of River Provincial Satellite TV for a long time, he has inherited the passionate viewers for a long time, and naturally has the advantage of ratings." In addition, we will invite some star singers to record the program in each issue, and it is self-evident that star benefits can naturally drive ratings. Besides, I want to sing with you Now the audience's voice is very high, you can go to the official website of River Provincial Satellite TV to see, a program that is expected and appealed by everyone, it can't be too bad. And to combine these, it is undoubtedly the wisest choice to sponsor a variety singing program with unlimited potential but a cost far lower than that of first-class satellite TV like Lake Provincial Satellite TV. ”

After Jiang Yang finished speaking, he picked up the water bottle and drank the water again, at this time, the picture below was already a nod from the listener, and many advertisers couldn't help but be a little moved.

Zhao Guanghui, the vice president of Dabao SOD honey, personally came to the advertising bidding site today, originally he was watching the excitement, but he could hear the passion at the moment.

If this show is really so popular and the sponsorship fee is not high, you can really vote for some.

Zhao Guanghui straightened his suit and said: "That's what you say, but what do you use to ensure that what you said I want to sing with you can succeed? ”

"Guaranteed?"

Jiang Yang laughed, glanced at Zhao Guanghui, saw the other party's gaze retreat, and said: "Passion for a long time has undergone reforms, and after the innovation of two new hosts, the ratings have continued to rise, which is obvious to everyone!

Jiang Yang looked at the other party firmly, and the confidence in his eyes flashed for a moment not only swallowed up the former's suspicions, but also infected the advertisers in the list.

The scene of the bidding meeting fell into a brief silence for a while. And all the advertisers who came to participate in the bidding meeting chewed on Jiang Yang's words thoughtfully.

Without waiting for the advertiser to speak, Jiang Yang left directly from his seat and stood outside, he raised his head, raised his index finger, and pointed at the country domineering: "I want to sing with you for a title fee of 10 million, and the sponsorship fee of the program shall not be less than 3 million, because the program has just opened, we only need three sponsorship places, and the one with the highest price will get it, let's think about it." If you feel that this condition is not good, we have a long way to go, and there will be a period in the future. ”

"What? 10 million? Jiang Producers, you're too outrageous, aren't you?" Although he was tempted, as soon as the price came out, there was also an uproar.

"Jianlibao's Liu is always right, you think it's outrageous, because you don't understand the charm of this column I created. As a brand new music variety show, I think it's worth the numbers. Please think about it again, the title is 10 million, and I have no concessions. ”

Jiang Yang at today's bidding meeting is very strong, he knows that if he loses this opportunity, I want to sing with you and really be stillborn, that is the picture he doesn't want to see.

So no matter what, he has to seize this moment.

"Is this kid worth trusting?"

Jianlibao's Ms. Liu muttered.

"Don't say it, he really has some courage, and he has the strength. The passion he hosted for a long time is really better than the previous ratings, the most important thing is that this guy sings well and hosts music programs, maybe he can become popular. But ten million?"

After thinking about it, Ms. Liu of Jianlibao said: "Okay, I choose to believe you once, I Jianlibao and three million will get a sponsorship quota first." ”

Yili's Mr. Wang said: "Take a gamble, I will name your new show, I want to sing with you, 10 million, but we have one condition." Yili's Mr. Wang's eyebrows changed.

Say. Jiang Yang asked.

"We ask you to be the spokesperson for our Elion for three months, which is also an additional condition for us, if you can, we will sign the contract now. ”

Jiang Yang is not a first-line celebrity who hosts now, and he is the spokesperson of the Yili brand, three months, it is not without benefits to Jiang Yang's fame, mainly for the show, Jiang Yang thought about it, and said briskly: "Okay, I promise." ”

After Elion was won, other companies also began to bid, and the more than two-hour advertising bidding meeting finally ended, and an exclusive naming right plus two sponsorship rights came to an end at a total price of 20 million, and Jiangyang also exceeded the task this time.