After the press conference, a promotional video on Weibo was launched online.

"Come to Weibo to see me, me, me, my ......"

At first, it was Lei Ming, who was handsome and had no friends, and then Wang Baoqiang and others, each person had only one shot, Lei Ming's lines were six words, come to Weibo to see me, and everyone in the back only had one of my words, which can be said to be a simple and crude advertisement, but there are many celebrities.

It's also hard to get a hundred celebrities together to shoot commercials and give money, so I let everyone take a shot and then simply and rudely get together.

Fanno.com and Hainai.com also began to fully promote Weibo, and announced that they would close Fanno.com and Hainai.com within a month, and asked users to save their own information.

Lei Ming has seen Wang Xing's entrepreneurial process, and Fanno.com was closed because his speech was too free and his position on some sensitive matters was wrong. He didn't want to leave a time bomb, so he decided to shut down Fanfu.com, and insisted that Weibo stay away from politics and strictly filter some speech.

Although Wang Xing and others felt that Lei Ming's caution was a bit excessive, they had already sold 50 million yuan to Lei Ming at home and abroad, and they couldn't say much, so they could only try to turn more Fan No users into Weibo users.

During the internal test of Weibo, 500 users were invited to play, but some people were not used to Weibo, so they tried for a few days and went back to play on the network.

The news that Fanfu.com and Hainai.com will be closed has attracted many users' opposition, but many users have reluctantly migrated to Weibo.

The certified Weibo of 100 celebrity promotion ambassadors was also opened for the first time, and the first Weibo was posted successively, some posted photos, some sent text to say hello, and of course some were not made by themselves.

Several celebrities who can be people also let fans register on Weibo to follow them through blogs, post bars and other channels, which is not a contractual requirement, but there are always people who want to make friends with Lei Ming or simply want to add fans or other reasons after paying attention to Lei Ming's background.

The contract between Weibo and 100 celebrity ambassadors is simple, the main thing is to ban them from going to other microblogs, and then they are required to participate in Weibo Night once a year, and nothing else.

On the day of the press conference, tens of thousands of netizens registered on Weibo.

The next day, hundreds of media outlets reported the previous day's Weibo press conference.

"One or two hundred million dollars is small money"

Many media directly used Lei Ming's sentence as the title, Lei Ming did not have the status of the richest man in the future, this sentence of pretending to be forced suddenly created a young and frivolous image for Lei Ming, but it also attracted a lot of attention, and the publicity goal was achieved.

On this day, many subways, buses, and office buildings in first-tier cities have appeared on Weibo ads, compared with the crude celebrity ads on the Internet, there are two more versions of offline ads.

"Come to see me on Weibo"

"Weibo, share things around you anytime, anywhere"

"Share what's going on around you, and everyone can become a Weibo celebrity"

At the same time, hundreds of local push personnel trained by Weibo Company have been launched in major universities in first-tier cities.

Wang Xing had experience in pushing the ground when he was doing the intranet, and Lei Ming specially told him to build a local push army, which would be of great use later, so when developing Weibo, Wang Xing specially assigned a co-founder of the intranet to train the local push team, and then entered the university they were familiar with.

Although it is said that Weibo and the intranet have no competition, but in 2006 they were forced to sell the intranet for 2 million US dollars, and in 2008, Qianxiang Group obtained 430 million US dollars of financing from Softbank with the intranet of the school.

Weibo does not invest much advertising in traditional media, but it is bombarded with the largest and most active group of netizens in places where white-collar workers and students are concentrated on the Internet and offline.

With the huge investment in promotion, the number of new registered users on Weibo reached more than 50,000 the next day.

On the 7th, a claim spread on the Internet.

Weibo is a celebrity popularity tester, as long as you look at how many people have registered on Weibo to follow him, you will know how many fans a star has and how much he is worth.

In the first two days, the largest number of followers on Weibo has always been Lei Ming, because Lei Ming's fan sister has just been formed, and the enthusiasm for chasing Lei Ming is also high, and Lei Ming is the first person to register Weibo to recommend attention.

At the beginning, Lei Ming was very disgusted with Weibo's automatic attention, so he forbade Weibo to engage in automatic attention, but there were some optional recommended followers, otherwise he could make himself become everyone pay attention to him.

The number of followers of 100 celebrity ambassadors varies from one to the other, but there are not many of them, but there are some that are very small.

Some celebrities post bars, blogs and so on also have fan comparisons.

"There are more Weibo fans of Bibi than our Chunchun, and everyone goes to register on Weibo to pay attention to Chunchun. ”

"The fans on the opposite side are going to brush Weibo fans to surpass us, so everyone hurry up to support. ”

……

Several pairs of celebrity fans who have competed have torn apart, and the number of registered Weibo users has also exploded.

After the number of celebrity fans skyrocketed, the stars and fans who did not move were not happy.

Although some people suspected that Weibo was stirring up trouble, many celebrity fans still began to mobilize.

For the sake of face, celebrities with weak fan groups have to find some water armies to register on Weibo to follow them as a façade, at least they can't make everyone think that they have no fans at all.

In the chaos of celebrity fans, the number of Weibo users has also risen, and in a few days, it surpassed Fanfu.com, which has been developed for more than a year, which made Wang Xing and others sigh that it is still the coolest to burn money to play the Internet.

The strong promotion of Weibo has also aroused the vigilance of blogs, school intranets and other websites, and many industry insiders are paying close attention to Weibo's traffic and other data.

Under all kinds of tears in the entertainment industry, the Weibo night on the 11th attracted more attention.

The time soon came to the 11th, and the venue of the Weibo Night was at the Lei Hotel.

The start time was six o'clock in the afternoon, but by noon the hotel was surrounded.

The celebrity fan war has spread from Weibo to offline, and many fan teams have organized people to go to the hotel to support their idols.

When Lei Ming's extended Bentley just approached the hotel, more than a dozen girls waved excitedly and shouted.

"President"

"President"

"President"

Lei Ming was also stunned when he saw a girl holding the president's sign.

Weibo has been online for seven days, the number of registered users has exceeded 700,000, and there are more than 80,000 people who follow him.

Lei Ming pressed the window of the car with some surprise and waved his hand to the fans outside.

More than a dozen girls saw Lei Ming waving to them, and immediately ran forward with more excitement chasing the car, but the hotel had already set up security guards to maintain order, and they were all stopped outside the hotel.

When he arrived at the door of the hotel, Lei Ming, who was wearing a black suit, was the first to get out of the car, and then stretched out his hand to take out Liu Qian.

Liu Qian wore a conservative white dress, and her collarbones were tightly wrapped, which was in line with her pure temperament.

After the two got out of the car, they walked into the hotel hand in hand.

The hotel's domineering lobby has been laid with red carpets and signature boards, and guardrails have been used in front of the red carpet to block the press seats and audience seats. Some reporters who arrived in advance had already seized the favorable position of the press box, and when they saw Lei Ming and Liu Qian appear, they immediately kept pressing the shutter.