Chapter 196: Player Productivity Considerations
WHEN THE MOBILE PHONE C2001 WAS SELLING ON THE C SHOPPING NETWORK AND EBAY, FANG YI WAS ANXIOUS ABOUT THE LACK OF PRODUCTION CAPACITY, ZHENG RONGJUN SAID ON THE SIDE, "MR. FANG, NOW WE REGULARLY RELEASE 60,000 C2001 MOBILE PHONES EVERY WEEK, JUST PUT ON TWO WEBSITES IN LESS THAN AN HOUR TO BE SNAPPED UP, NOW OUR PRODUCTION CAPACITY IS NOT ENOUGH, I FEEL THAT I LOSE A LOT OF MONEY EVERY DAY, NOW THERE ARE SCALPERS ON THE MARKET TO RESELL OUR MOBILE PHONES, THE PRICE HAS EXCEEDED 6000 YUAN"
Fang Yi frowned and said, "Who says it's not, but we Chinese people just have this habit, the more difficult things to buy, the more everyone rushes to buy, the concept of scarcity is expensive in our Chinese people to the fullest, if we really realize how many orders can be the next situation, maybe there will be unsalable, this is hunger marketing, we are forced to do hunger marketing by production capacity." β
Zheng Rongjun nodded, he still knows a lot about the concept of hunger marketing, when he was studying, he felt that this marketing method was designed for the psychology of Chinese people, nodded in recognition, he took out a document and said, "Mr. Fang, in three days it will be April 1st, that is, the release time of the player C2 we planned, Li Long Li always wants you to come to the stage to release the product"
Fang Yi shook his head and said, "No, I won't go, let him go for this kind of limelight thing, when the time comes, you will participate on behalf of me, our little C is released and introduced by you on stage, you can exchange experience with him, and there may be reporters and friends who ask some product details, you let Li Long propose to make preparations, Rongjun, how is our C2 production now?"
Zheng Rongjun looked at the notebook in his hand and said, "Now we add Foxconn's 3 production lines, and now we have 11 production lines to produce C2 at the same time, which can produce 825,000 units per month, and can achieve a production capacity of nearly 10 million units throughout the year."
Fang Yi tapped his fingers on the desk and thought about it and said, "On the MP3 player, we will maintain this production capacity for the time being, and now we need to pay close attention to the sales situation in the market, the production capacity of more than 800,000 units per month, after half a year of sales, the people who want to buy or should buy have bought it, it will slowly form saturation, Rongjun, you have to keep an eye on sales, once there is any abnormal situation, report to me in time, and then adjust the corresponding production strategy"
Zheng Rongjun recorded it in his notebook and said, "Okay, Mr. Fang, I will report to you the sales of C2 and the sales of the month on Monday in the future."
FANG YI IS STILL NOT AT EASE, ALTHOUGH IT KNOWS THAT AFTER APPLE'S IPOD CAME OUT IN THE PREVIOUS LIFE, IT HAS BEEN POPULAR IN THE MP3 PLAYER AND ELECTRONIC MARKET FOR SEVERAL YEARS, BUT THE CURRENT SITUATION IS A LITTLE DIFFERENT, FIRST OF ALL, THIS PRODUCT IS PRODUCED BY HUAXIA, AND THE EUROPEAN AND AMERICAN MARKETS STILL WEAR COLORED GLASSES FOR THE PRODUCTS OF THE HUAXIA MARKET, HUAXIA WILL JOIN THE WORLD TRADE ORGANIZATION THIS YEAR, BUT THE REGIONAL PROTECTION OF THE PRODUCT WILL EXIST FOR A LONG TIME, ESPECIALLY AFTER APPLE LAUNCHES THEIR IPOD, WILL THE AMERICAN MARKET RESTRICT THE SALE AND USE OF C2 IN ORDER TO PROTECT APPLE, FANG YI IS VERY UNCERTAIN, HE NEEDS TO MAKE CORRESPONDING PREPARATIONS, SAID TO ZHENG RONGJUN"Rong Jun, please call to consult Mr. Chen Weihua Chen, if our factory in the export processing zone is to be converted into a mobile phone production line, is it difficult in terms of technology and investment? We need to be ready to deal with the market competition of MP3 players at any time."
After about ten minutes, Zheng Rongjun returned to Fang Yi's office and said, "Mr. Fang, I have consulted Mr. Chen by phone, and he said that it is not difficult to change the production line, only need to adjust some of the production processes, and add some related production links, and the adjustment cost of each line is about 700,000 yuan."
Hearing Zheng Rongjun's answer, Fang Yi breathed a long sigh of relief, if once the C2 product is unsalable, then he will add the adjustment of the production line, and replace the 4 production lines on the 3rd floor of the Shudu Import and Export Processing Zone with a mobile phone production line, which only needs less than 3 million to complete, for the current Century Technology, they are completely able to bear this cost, Fang Yi, who has eaten the reassuring pill, said to Zheng Rongjun" Honors, you go to the C2 press conference related preparations, you can also use the bilingual press conference at that time, because our player market is mainly English-speaking countries, we still have to take care of their feelings in this regard"
As soon as Zheng Rongjun went out, Fang Yi's phone rang, and when he saw that the number turned out to be Li Xue's, "Xiaoxue, why are you free to call me today?"
"Brother liar, are you going to Yangcheng for the C2 conference on April 1st?" Li Xue said on the phone with a pout, as the image spokesperson of the C series player of Century Technology, she will definitely be present at the launch of the new product.
When Fang Yi heard Li Xue's title, he remembered that he accidentally shook this little princess again, of course, he said that he was going to Hong Kong to attend her coronation ceremony of the Star of the Century, but because the construction of the factory in the export processing zone and the preparation of the Sipo Township project failed to take shape, he made himself even more important in the heart of this little princess, but as the title party, Century Technology has also made a lot of work on her way to winning the championship this time, but these Fang Yi is not likely to tell her, because the noble circle is indeed too darkγ
Fang Yi said with some confidence, "Xiaoxue, I won't go to Yangcheng, Li Long and Zheng Rongjun will be in charge there, I still have a lot of things to deal with here, otherwise, when the C2 press conference is over, you can come to Shudu to play, I will take you to see the paradise on earth in Jiuzhai, and take you to taste authentic Shudu snacks, as well as spicy and fragrant hot pot."
Fang Yi felt that he heard Li Xue's swallowing saliva from the phone, but the latter still said, "Brother liar, people will take the college entrance examination in three months, I'm afraid my brother won't let me play."
Fang Yi said like a bad uncle who deceived a child with candy, "With our Xiaoxue's results, isn't that college entrance examination a piece of cake, and the Modu Drama Academy that you are going to apply for, this kind of art college does not have high requirements for college grades, don't you have confidence in this?" , Fang Yi knew that although Li Xue was studying in a drama academy, he was also a top-level figure, so he was very confident that he would be able to be successfully admitted to the Modu Drama Academy, and in his previous life, Li Xue really graduated from the 2001 class of this academy and entered the showbiz.