Imperial Capital, Shenzhou TV. Pen, fun, pavilion www. biquge。 info

Cao Yi watched the ratings of "The Legend of the New White Lady" continue to soar, a small heart "poof", "poof" and "poof" straight beating, when the ratings of the first episode of "New White" broke through to the big level of 15%, he couldn't help biting his tongue, the purpose was to confirm whether he was dreaming?

Oops, it hurts!

Dare to love everything is true, he is not dreaming, nor is he dazzled, the highest rating of the first episode of "New White" really broke through the big barrier of 15%, and the average rating is as high as 13.412%!

Oh my God, how can there be such an anti-heaven drama these days?

Cao Yi deals with ratings every day, what does the average rating of 13.412% mean, how could he not know?

Although it is cheesy to say this, it is an indisputable fact, if the TV station has no ratings, then the employees are waiting to drink the northwest wind!

As for the leaders, that's even worse, just wait to step down!

With the continuous development of society, the last thing that is lacking in these years is entertainment programs, and the TV drama market is even more diverse and blooming, so it is not an exaggeration to say that as long as the ratings of a TV series can break through the 5% level in these years, then this TV series will be a big hit, such as "Meteor Garden" and "Wulin Gaiden" broadcast on Apple last year, and it is not an exaggeration to say that the two dramas are known as "phenomenal dramas".

Even the hit dramas "Meteor Garden" and "Wulin Gaiden" in the second half of last year had to be overshadowed in front of "Xinbai".

"Xinbai" was won the premiere right by Shenzhou TV at an anti-sky-high price of 12 million per episode, I dare not say that this is a big gamble by Shenzhou TV, at least in Cao Yi's opinion, it seems that Shenzhou TV has not taken much advantage this time, and there may be a small loss.

For example, the advertising price of Shenzhou TV is different for each channel and each time period, for example, the advertising fee of Shenzhou 1 evening prime time is calculated in seconds, starting at 20,000 yuan per second, and then its price is adjusted according to different ratings.

Normally, the ratings of Shenzhou 1 prime time are between 1% and 2%, in other words, the ratings are less than 2%, and the prime time advertising price remains unchanged, 20,000 per second.

The rating is higher than 2% and lower than 3%, and the advertising price is about 25,000 per second, above 3%, below 4%, the advertising fee is about 30,000 per second, and above 4%, below 5%, it is about 35,000 per second.

The 5% rating is a threshold, and if the ratings can break through this threshold, the advertising price will be a slap in the face - 50,000 per second.

Cao Yi never questioned that the ratings of "New White" could not break through to 5%, because "New White" is the highlight of the year produced by Shaoshuai Studio!

Calculate the advertising fee of "Xinbai" at 50,000 per second, the first 60 seconds of "Xinbai" is definitely prime time, and the advertising is inserted in each episode for 180 seconds, few viewers will switch TV stations, which can also be regarded as prime time, and the audience who will switch after the ending song should be more, and come back before the next episode starts, so that the golden advertising segment of two episodes of simulcast every day is 480 seconds, 480 seconds * 25 days * 50,000 = 600 million.

Don't look at the advertising fee of Shenzhou TV and the price of winning "Xinbai", but what about the tax? "Xinbai" is 12 million per episode after tax, not to mention that the more time a merchant spends advertising, the greater the discount given by Shenzhou TV, no matter how it is calculated, Shenzhou TV should not make money this time, right?

Of course, you can't be so mercenary, everything is only looking at money, as the leading boss of all TV stations in China, it's not good to be slapped in the face by your younger brother all the time, right?

Because of this, Cao Yi believes that this time the director won the premiere rights of "Xinbai" not for money, but for face!

Cao Yi knew that "Xinbai" would be popular, but he never expected that "Xinbai" would be so rebellious, "Xinbai" has not officially started, and the ratings easily pierced the 5% layer of paper, the first episode was broadcast for seven minutes, and the ratings reached an astonishing 10%, and the highest ratings and average ratings also created the highest record of TV dramas in the past fifteen years, and the only thing that can suppress the ratings of "Xinbai" is the annual Shenzhou Spring Festival Gala.

The ratings of "Xinbai" are really good, and it is estimated that only "Xinbai" itself can break the ratings record of "Xinbai".

At the end of the first episode of "New White", the ratings of the advertising time dropped by less than two percentage points.

It's sent, this time the TV station really sent it, his uncle is so wise, compared with the ratings set by "Xinbai", 600 million to win the premiere right of "Xinbai" is really cost-effective!

Oops!

Cao Yi suddenly realized a very important problem, that is, he seemed to have forgotten to report the ratings of "Xinbai" to his uncle.

This can't be blamed on Cao Yi, he was surprised again and again for the hour before and after the start of "Xinbai", if it weren't for his good heart function, he should have been sent to the hospital for rescue by now.

Just as Cao Yi was about to call his uncle's phone, Cao Tianlu, who couldn't hold his breath, took the first step to call Cao Yi's mobile phone and asked, "Is the ratings of "The Legend of the New White Lady" counted?"

Although Cao Tianlu is the leader of Shenzhou TV, 600 million is by no means a small amount, I believe that not only him, but the whole station is staring at the ratings of "Xinbai", if the ratings of "Xinbai" do not meet expectations, this will be a blow to his prestige.

After dinner, Cao Tianlu also contributed to the ratings of "Xinbai", and watched "Xinbai" in front of the TV with his wife and children.

It wasn't until the end of the first episode that Cao Tianlu remembered that his nephew hadn't called him to report the ratings of "Xinbai".

Why didn't his nephew report the ratings to him? Could it be that the ratings of "Xinbai" were not satisfactory and difficult to speak?

Even if it is difficult to reconcile, judging from the reaction of his wife and children to "Xinbai", "Xinbai" should still be very in line with the current public taste, how can the ratings not be ideal?

Cao Tianlu was puzzled, and directly called his nephew to ask.

Cao Yi hurriedly replied: "It has been counted, the ratings of the first episode of "Xinbai" are 13.412%, and the highest ratings have reached 15.071%, and now they remain at about 13.1%. ”

13.412% and 15.071%, Cao Tianlu subconsciously ignored the previous 10, because the data was too unreal.

Cao Tianlu couldn't hide his disappointment and said: "Why is the average rating only 3.412%?"

Cao Tianlu has high expectations for "Xinbai", with ratings starting from 5%, and the ratings of 3% are really shocking.

3.412%?13.412%, right?

Cao Yi corrected: "Uncle, it's not 3.412%, but 13.412%!"

13.412%？

When Cao Tianlu heard this, his eyes couldn't help but widen, and his face was full of shock, "You repeat, what are the ratings?"

“13.412%！”

"Really 13.412%?"

"Well, that's 13.412%!"

"You bastard boy, why didn't you report to me when the ratings broke 10%?"

Cao Tianlu really wanted to give Cao Yi a slap in the face, when the ratings of "Xinbai" broke through the important level of 10%, his nephew should report to him as soon as possible, but his nephew did not report, so he mistakenly thought that the ratings of "Xinbai" were not ideal.

Cao Yi said weakly: "Wasn't I stunned at that time? When I came back to my senses and wanted to report to your uncle, your call had already come. ”

"So, I can't hold my breath anymore?"

"No, no, it's all because I'm not calm, and I was suddenly stupid by the ratings of "New White". ”

"Now there are many people staring at our TV station, waiting for the ratings statistics of the first episode of "Xinbai", you hurry up to the official website to pull a banner to celebrate!"

Cao Tianlu looked happy, fortunately he was willing to put down his face to grab the premiere rights of "Xinbai", otherwise this time they would be slapped in the face by the local station again.

Speaking of slapping his face, when the young marshal boasted about Haikou and said that the ratings of "Xinbai" were 10%, even he felt that the young marshal was a little arrogant this time, who knows......

Anyway, this is a good thing for Shenzhoutai, I really sympathize with those who doubt, I'm afraid their faces will be swollen this time, right? )