The second auction is "Go Forward", a celebrity challenge charity program, where the star participates in some exciting activities outdoors and donates to build a hope primary school or sports venue after success. is quite competitive, and it can be said that it is the predecessor of the popular reality show. The ratings of this show are also very high, and three million in six rooms won the show.

The third is "Everyday Upward", which was just launched by Mango Satellite TV this year, although it has only been launched for a few months, the ratings have been rising, and it is already a relatively popular variety show.

There are also a lot of video sites that bid for it, but after all, it's a new show, and when the six rooms are called to three million, other websites give up.

Three variety shows in a row have been bought by Six Rooms, and the CEOs of several video websites are considering whether to start a copyright alliance to jointly fight against Six Rooms.

They talked about the copyright alliance before, but we still have to look at the situation of the trading conference, if a company can grab enough programs, naturally they don't want to share copyrights, and exclusive programs can bring more traffic to the website.

After hesitation, the fourth show started filming, and the six rooms were given a reserve price, and then there was no bidding. The same is true for the next few shows, other video sites think that Six Rooms may not want to do things absolutely, and it just so happens that the prices of these variety shows are not so high, so they have taken some shows. Although the ratings of these shows are not as high as the three taken by Six Rooms, they all have a lot of viewers.

"I Love to Remember Lyrics", which became popular in the second half of 2008, did not continue to increase the price after the six rooms were called to 3 million, so that Youku and Tudou couldn't help but fight again, and finally Tudou won it at a price of 3.8 million.

Watching the major video websites fiercely compete for variety shows, Lei Ming always felt a little embarrassed.

Is he a pit man!

There is no doubt that after the six rooms were auctioned at a high price for "Happy Camp", "Go Forward", and "Everyday Upward", the prices of other variety shows were driven.

But when the variety shows he prepared are launched, the ratings of most variety shows will definitely decline very much, and most of the investment will be wasted!

These investments are a lot for today's video sites.

Lei Ming just wanted to say that he didn't mean to trick people......

Although it seems a bit cool to pit the opponent like this!

When it was the turn of the Treasure Island variety show, Liujian won "Kangxi is Coming" and "I Guess", and the other programs were "caught" to other video websites.

Although there are not many shots for the six rooms, the six rooms are given a good reserve price according to the ratings, and if there is no website bidding, the six rooms will be won at the reserve price.

All David TV is still very satisfied with this trading conference, especially Mango Satellite TV, which has a bumper harvest.

The online copyright transaction volume of all variety shows has reached more than 40 million, and the six rooms have contributed nearly 20 million. Youku and Tudou both spent six or seven million to buy programs, and several websites also bought a few programs.

After the variety show auction, it is the film and television drama auction.

The classic film and television dramas before 2008 have basically been bought by other websites at the price of cabbage, and the rest is basically chicken ribs, so all companies happily sold them to six rooms at a price of 50,000 units, and the ones that came to the stage to bid for were all dramas that had not yet been broadcast.

The first to come to power was Huayi Brothers.

"We are ready to sell 'Do Not Disturb' in December, and 19 TV series and four films that aired in 2009. "If You Are Honest, Do Not Disturb" is directed by Xiao Gang and starring Ge You and Shu Qi......"

After a brief introduction, the host said: "We will first bid for "If You Are Honest, Do Not Disturb", and interested companies can bid with their own license plates. ”

Feng Xiaogang's Chinese New Year comedy is still a golden sign in this era, and there are naturally many interested websites, and as soon as the host's voice fell, many people raised the number plate.

The host saw the six rooms holding up the sign and said, "Let's ask Mr. Liu of the six rooms to give the first price." ”

"Five hundred thousand. ”

Lei Ming gave Liu Yan a reserve price.

This price instantly made the small websites that still want to see the prices of film and television dramas completely wilt.

Of course, this price still doesn't scare everyone.

"Five hundred and fifty thousand. ”

There are also a few companies that fancy this blockbuster, and LeTV that was ordered directly added 50,000.

"Six hundred thousand. ”

Liu Yan added another 50,000 without any pressure.

"Six hundred and fifty thousand. ”

"Seven hundred thousand. ”

"Seven hundred and one thousand. ”

"Eight hundred thousand. ”

Six rooms won the online copyright of "If You Are Honest, Do Not Disturb" for 800,000 yuan, but it will not be broadcast online until the theater is painted offline.

"The price increase for six rooms is too happy, and it seems that today's big productions can sell at a good price. ”

"Yes, movies are selling so high, TV series can't be even higher!"

For video websites, TV series bring more user access time and more advertising costs than movies, so the focus of major video websites is still on TV series.

The second bid is "My Captain, My Regiment", anti-Japanese dramas have always been a popular TV series in my country for a long time, and there are more websites interested in this drama, but the six rooms once again gave a reserve price of one million, and let the small website go out directly.

However, there are still a lot of big bidding sites, and the six rooms look like they are going to win.

When the copyright owner couldn't close his mouth with a smile, the major video websites felt great pressure.

Even the top two Youku and Tudou in the industry are a little stage frightened, they have already spent six or seven million on variety shows, if they bid for six rooms like this, I'm afraid they won't be able to beat 30 million, film and television dramas are much more than variety shows. And it is very likely that the good dramas will be bought by six rooms when bidding alone.

The two CEOs immediately decided to start a copyright alliance to reduce competition, buy some film and television dramas, and then share the copyright to fight against the deep-pocketed Six Rooms.

Youku and Tudou are the first and second in the industry, with similar market shares, and their main competitors are also each other. If it weren't for the six rooms that came out of nowhere, they wouldn't have discussed collaboration.

In 2008, both websites received tens of millions of dollars in financing, and their cash reserves were relatively abundant, and they were also the closest to going public, and the original financing in 2008 was to solve the copyright problem and prepare for the listing, but it was postponed with the fermentation of the financial crisis. Now that the six rooms are going to grab the copyright, their family can't fight for the six rooms, and they don't dare to take too much money out, so they can only temporarily form an alliance to keep their industry status.

After the two joined forces, the bidding was also more confident.

It took five million for six rooms to win "My Captain, My Regiment".

Later, the price of "Snail House", adapted from the novel of 66, is also bullish all the way.

After the price broke one million, Liu Yan felt that it was a little too high.

Lei Ming, who was born in the 90s, has not watched this drama, but he has watched this drama in the introduction of some actors, and feels that the ratings may not be bad, and he will let Liu Yan win it in line with the principle of preferring to kill by mistake rather than letting go.

Not a few million anyway.

"Three million. ”

Six rooms once again won "Snail House" at a sky-high price.

He didn't know that this show was banned not long after it aired......