Chapter 212: Brand Emblem

Pick up the previous time: Shen Danqing suddenly remembered that the car logo had not yet been designed, so he said: "Oh! By the way, you must first design the car logo, and the company is still waiting for this logo to register the brand."

My idea is a calligraphy style of Tang characters, which is similar to the calligraphy written by Yan Zhenqing and Liu Gongquan, but it should be a little more positive, the font should be thick, the strokes should not be too slender, and the font should be chrome-plated. The whole font should have a strong sense of three-dimensionality and strength. Look for the ancient calligraphy fonts!

Underneath this Tang character, a golden olive branch or ear of wheat is used as a base. Note that only the bottom of the Tang character is wrapped, and it is not necessary to enclose half or more. This base is designed to create visual clashes and play the role of a light. Of course, this base should also have a little radian, not as round as 360 degrees, and the arc is slightly smaller. In this way, the strength of support can be demonstrated.

In addition, there are some specific designs, I can't understand for a while, I'll guide you when you officially design!

Well! In order to make it easier for me to give instruction, you can come to work at the head office for the time being! Anyway, there are not many of you, so it is still easy to give up a few computers.

That's it! You go back and get ready, and come to work on time tomorrow. I'll work with you on the design then. Shen Danqing stopped when he said this, he glanced at everyone, and forcefully announced the "adjournment". With that, he immediately got up and left the conference room and went back to his office.

Back in the office, Shen Danqing put in the heavy review of official documents, although he is the boss, his work is not easy at all. With the increase in the company's investment projects and the increase in scientific research topics, he has a lot more things to deal with, and basically has no leisure. So the time of the day passed in Shen Danqing's busyness.

The next day, not long after Shen Danqing arrived at the company, Secretary Liu came to report to him: "Boss, I have already arranged the staff of the automobile design team, do you want to go and have a look." ”

Secretary Liu is his personal secretary, so he knows that the boss will personally participate in the design, so he said so euphemistically.

After listening to Secretary Liu's words, Shen Danqing stopped his pen and replied on the spot: "Well, let's go over!"

followed Secretary Liu to the temporary office space of the automobile exterior design team, and Shen Danqing found that Guo Dong was also at the scene. It turned out that Guo Dong found that if the shape of the car was not designed, he would have nothing to do anyway, so it was better to follow them to see how the boss designed the car, and what was his reason?

Shen Danqing saw them, and of course they also saw him, so they all stood up and greeted him: "Boss, good morning!"

Shen Danqing said to them with a smile: "Don't be polite, everyone, sit down, sit down." As he spoke, he gestured falsely.

After everyone sat down, Shen Danqing smiled and said to Guo Dong: "Dean Guo, it's better if you come, so that you can better grasp the concept of car design, so that you can be a little targeted in the future." When you design a car, you're ready to go. Then he asked everyone again: "When you went back yesterday, did you find a calligraphy calligraphy with Tang characters?"

Everyone replied in unison, "I found it." Among them, there was a clever young man who took out a pile of copying fonts on the spot. He walked up to Shen Danqing and handed him all kinds of Tang characters and said, "Boss, please take a look." ”

"Okay, you have a heart. Shen Danqing took the pile of notes with a smile and praised him.

There are a lot of copybooks, Shen Danqing estimates that there are more than 100 words, although a single copybook is only about ten square centimeters, which is not something that can be placed on a desk. Therefore, he directly squatted down and placed the Tang character posters on the ground one by one.

Everything must be compared, and it is easy to choose when you compare. After carefully observing the calligraphy on the ground, Shen Danqing picked up one of the calligraphy and said to them: "I have a preliminary opinion, this Tang character is okay, it is flat, the strokes are fat and thin, and the font looks vigorous and full.

However, this is not enough, you also have to make its carving, so that it is more vigorous and powerful, the surface of the font does not have to be flat, but also can be clear water chestnut, in short, everything is beautiful.

In this way, you can make the carving of this Tang character for the time being, and then match it with a golden wheat ear base underneath.

I'll go back first, and then call me when you're ready. After Shen Danqing said this, he went back to his office.

The seven or eight designers present were busy according to the Tang font chosen by the boss, and it was not difficult for them to be capable, but in order to pursue perfection, they still had to be meticulously crafted. And so the morning passed.

If you want to make a high-quality product, it takes time, and Shen Danqing is not in a hurry for them to make it immediately. Because this brand logo is so important, it is not an exaggeration to make it in a month.

At work in the afternoon, Guo Dong checked each of their works, and everyone did a good job, but one of them's works was particularly vigorous and simple, Guo Dong fell in love with this work on the spot, so he asked him: "Do you know calligraphy?"

"Understand a little," the man replied with a modest smile.

"No wonder, I find your work particularly powerful. I'm sure the boss will like it too, congratulations!" Guo Dong praised him.

After Guo Dong finished speaking, he went to call the boss, and he wanted to determine the brand logo as soon as possible so that he could carry out the next step of the design work.

Shen Danqing followed Guo Dong to the front of that person, and was very satisfied with the work he designed on the computer, so he made a decision on the spot: "Just choose this work! The font does not need to be changed, it is nothing more than the base to see if there is any improvement."

You're going to use this sample to make improvements! You're going to be able to accomplish this today. After he finished speaking, he went back to the office to work on the official documents. Now he had nothing to worry about, he was happy with the work, but in order to make it perfect, he asked them to improve it again. He can design the brand logo in one day, and he is not satisfied with anything, no matter what, he has earned it.

The day went by. Everyone knows that the boss gave them a day to design, so they didn't look for him that day, but tried to do their best, and strive to ask the boss to see their works tomorrow, to be honest, they are the world's leading designers, and their feelings of beauty are more sensitive than ordinary people, so the works they design are actually not bad, but things are often cruel, because only one person's work will be selected. Everyone else has done useless work, and no one feels good. Therefore, they all want their works to be selected, not to mention that they will be praised by the boss, but their works will be passed on in the future, which is a great encouragement for them.

As soon as she got to work the next day, Shen Danqing checked their work and selected one work on the spot as the official brand logo. Those who are chosen laugh with unknowable joy, and those who are not selected are all like failures. The two emotions of joy and sorrow in the world are brutally condensed at this moment, and they are vividly expressed.

Of course, Shen Danqing also saw their mentality at a glance, so he encouraged them: "Don't be disappointed if you don't get selected, there are more places to show your talent in the car design behind, cheer up, come on!"

Then he clapped his palms and said happily to everyone: "Today, let's officially design the car! Let's start the design with the data and family elements I said the day before yesterday, and use black as the car paint for the time being, because the drawing software is not yet good, you will only do it for the time being: side view, front view, back view, top view, etc.

Let's get started! I'll come back every once in a while. This time, you have to work together, and choose whichever design is good for one person. Don't rest on your laurels. After Shen Danqing finished speaking, he went back to his own office to work.

When the boss left, the designers present were busy. In order to be able to design a car with a beautiful appearance, they have been racking their imagination for the past two days. But how does it work? Whether or not the boss can be satisfied or not, no one knows.

It must be specifically stated here. Since the AMOLED display developed by the company has not performed well in the indos system environment, the company has made an extremely rudimentary system. It is specially designed for cartography and supports the maximum display pixels of the display. Besides, they couldn't do anything else, they simply didn't design it to support other features. But it's thanks to this rudimentary system that today's car design teams can draw on computers. Otherwise, it is a luxury to paint all kinds of bright colors, because the INDOS system does not support this kind of professional work.

After the formal design of the car, Shen Danqing could not concentrate on his work, he went to the car design team every once in a while, and pointed at them when they were still in the stage of drawing lines. The so-called concern is chaos, he attaches too much importance to the design of the car, although it is just a car prop, not even a concept car, but as long as the exterior design comes out, there will be basically no change. Because he puts the importance of appearance above fuel economy and overall performance of the car, because he knows that even if your car has the best performance and the appearance is not beautiful, and others are not interested in testing the car, how can there be a chance to show the excellent performance of your car? He has not seen too many cases of such failures in his previous life. So the other systems have to accommodate the appearance, so once the appearance is determined, nothing will change much.

Shen Danqing is now standing behind a designer and pointing at his computer: "Your roof line is not drawn correctly, and the golden section law can also be used on it, and the first 1/3 of the entire roof length should be the highest point, so that the rising slope in front will be much greater than the descending slope in the back, so that the first meets the standards of fluid mechanics and gives people a more beautiful first visual impression." Speaking of this, Shen Danqing patted him on the shoulder and said, "You can change it and try it to see if what I said makes sense." ”

To be continued......