Facing the boss's cold eyes, Zhou Kewen did not flinch: "Boss, I think you are too risky and too radical to do this! Please think twice!"

Lin Feng said in a deep voice: "Comrade Zhou Kewen, you have to understand, I am the boss of Jiangqi, and I have the final say here!"

"Yes, it's true that you are the boss, but Jiangqi is not your alone! Jiangqi has so many employees, once it goes out of business, everyone will lose their jobs!" Zhou Kewen stiffened his neck, risking offending the boss, and said bluntly, "I am the general manager, I am not only responsible for you, but also for the entire company!"

Lin Feng laughed and said, "Comrade Kewen, I am the only one who can endure your straightforward temper!"

"Boss, aren't you angry?" Zhou Kewen was stunned.

"I'm not angry, but I'm not going to change my decision. ”

"Boss! There is really a problem with this advertisement, think about it, first, there is no celebrity endorsement, who will watch it? Second, there is no new car for us, and others will not know that we have launched a new car after seeing it. What's the point of such a commercial? It's better not to have it at all!"

"Comrade Kewen, do you usually watch TV?"

"Look. ”

"What ads have impressed you?"

"I didn't pay attention to this. ”

"Which celebrity-endorsed product did you remember, and which celebrity-endorsed product did you buy?"

"I buy things, I only buy the right ones, and it doesn't matter who endorses them or not. ”

"Hehe, that's right, in this case, does it make sense for our cars to find celebrity endorsements? Celebrities are time-limited, today he is famous, tomorrow he may be out of fashion. Do we have to keep changing the celebrities?"

"Well, that's right, an advertisement, used it for a while, and then changed it!"

"The advertisement is changed, who can still remember our brand? What we want to build is a brand that is deeply rooted in the hearts of the people! As a result, the audience only remembers one after another endorsement stars, but they don't remember our brand. ”

However, if you look at the world's famous brands, which one is not a celebrity endorsement? As long as the advertisement is done well, it can still be deeply rooted in the hearts of the people. ”

Lin Feng said: "Also, there are too many celebrities taking drugs, making scandals, fighting, and driving drunk and hitting people, if you are unfortunate enough to invite a tainted celebrity endorsement, if something happens in the future, our brand will also be implicated." Car brands, unlike other brands, we don't need a lot of fancy, we just need to advertise, with a concise and intuitive image, deeply rooted in the hearts of the people, so that everyone remembers this brand!"

"Isn't stardom better?"

"This brings us to the question of brand content and communication. I still prefer this, and use a few concise seconds to establish the image of the Jiangqi brand!"

"Boss, what you said seems to have some truth, and I don't know if it's right. How did this factory logo become like this? It's not the three flowing lines of the past. ”

"The content of this factory logo is the dragon Tengjiang and the sea! The top is a dragon totem, and the bottom is the surging river. ”

"I'll admit that this logo is much better than the previous one. Zhou Kewen sighed helplessly, "However, I still reserve my opinion on the content of the advertisement." I always feel that celebrities should be invited to endorse and put the new car on the screen and show it to the audience. ”

"We have our own opinions, and no one can convince anyone. The only way is to wait for the test of the market. Are you right?"

"Yes!"

"Then wait for the results of the market test! If the ad doesn't work well, I'll consider replacing it. ”

"Okay! You're the boss, you can get the big idea. Zhou Kewen fulfilled his responsibility, so he no longer insisted, "What is the point of these four sounds?"

"These four sounds, crisp and loud, contain the meaning of firmness, confidence, quality, and technology!"

"Then let's see the reaction and effect after the broadcast! It's too late to replace it now. ”

"Comrade Kewen, thank you for your understanding and support for me. ”

"Hey, you're the boss, I'm working for you, I don't dare to say this kind of thing. ”

Lin Feng said solemnly: "It is precisely because you are helping me to do things that your persistent opposition is more meaningful." You can ignore it, obey my wishes, and win my favor, but you still choose to oppose me, which shows your loyalty and dedication to the company. ”

"Boss," Zhou Kewen said with some emotion, "It is said that a scholar dies for a confidant, with your words, I, Zhou Kewen, will do my best to serve Jiang Qi!"

Lin Feng got up, held his hand, and shook it vigorously: "Comrade Kewen, let's encourage each other!"

On Friday night, CCTV and all David TV stations across the country broadcast Jiangqi's propaganda advertisements almost simultaneously.

Jiangqi's advertisement was only a few seconds, but Lin Feng spared no expense and played it three times!

The same picture, the same advertising slogan, accompanied by the sound of pedaling, repeated three times, occupy the audience's hearing and vision in all directions.

On the screen full of celebrity endorsements, such a small and fresh alternative advertisement suddenly appeared, which immediately attracted everyone's attention.

Jiangqi, make what you want!

This six-character advertising slogan soon became known to women and children.

"What did Jiangqi build?"

"Where can I buy a JAC car?

"Jiangqi's advertisement is so loud, it seems that it is going to produce a blockbuster product!"

Discussions about Jiangqi have arisen one after another.

The audience is particularly interested in the unknown.

Jiangqi's new car has not yet come out, and speculation and rumors from the outside world have already flown all over the sky.

As the new car launch conference approached, Lin Feng's time to appear in class became less and less.

Most of the teachers are open and closed, anyway, they are graduating classes, so they can ignore it and save it.

This day is an important day for Jiangzhou!

The annual Golden Years Auto Show in South China will be held in Jiangzhou!

This is the grandest auto show after the 11th Auto Show!

This day is a great day for Jiangqi!

Jiangqi's new car missed the 11th Auto Show, but it can't miss the Golden Years Auto Show again.

At this auto show, Jiangqi will hold a new car launch conference.

Jiangqi invited a huge government team to come and help.

Tang Chunqiang and other provincial and municipal leaders will attend the press conference.

Lin Feng personally contacted the organizing committee of the auto show and booked the most conspicuous booth as the venue for the launch of Jiangqi's new car.

Different from the advertisements placed by the media, at this press conference, Lin Feng prepared a lot of gorgeous programs, and also invited sexy and beautiful car models to help.

The launch of the new car is scheduled to begin at 9:50 a.m.

At the stand, a brand new car, parked on it, was wrapped in a silver coat, and only a little of the bottom of the tires could be seen.

More than a dozen models dressed in bewitching and cool bikini outfits were separated from the booths to the left and right, and they looked at each other.

Jiangqi's first tough battle will start from here!