Regarding the charges of the "Zhen" system, Su Rui has already been determined.

The charging of the "Zhen" system is inevitable, basically impossible to change, and the charging plan will be officially launched in the near future.

After the active users of the "Zhen" system reach a certain number, they will start charging, which is the plan set by Su Rui at the beginning, and when the user installs the "Zhen" system, it has also been reminded, and it has been indicated to the user in advance that the "Zhen" system will be charged, and it is not a free mobile phone system.

Of course, Su Rui decided to let the "Zhen" system charge, mainly to make a profit to provide the development of chip projects.

In the future, if Lightyear Technology has enough funds to develop chip projects, or if the chip project has been successful and has begun to make profits, and there is no need to provide additional funds for development, then the "Zhen" system may also stop charging.

The Zhen system charges now, and it is possible that it will stop charging users in the future.

In order to develop, in order to increase market share, the "Zhen" system has changed from paid to free, and like Android and iOS, users can use it for free, which is not impossible, and it is still possible.

It's just that in the early stage, the "Zhen" system is destined to be charged, as for whether it will be free in the future, it will be decided according to the actual situation at that time, and it has little to do with the current charge, and it will not affect the current charging plan.

Su Rui believes that the active users of the "Zhen" system have exceeded 10 million, which is not far from 15 million active users.

Therefore, he believes that the "Zhen" system can also start to prepare for charging, and these active users should be able to convert into enough paying users to make the "Zhen" system profitable, as for how high the conversion rate is, he is still unsure.

Of course, Su Rui also knows that even if the "Zhen" system has to charge users, it can't be too expensive.

Once the price of the "Zhen" system is too high, active users may leave directly, the conversion rate is bound to be extremely low, most of the users will be lost, there may not be one in a hundred, then even if it is a fee, it is meaningless, there are not enough paying users, even if the fee is high, it will not be able to harvest much revenue, let alone profit, and it may not even be enough for operating costs.

Therefore, in order to ensure a certain conversion rate, Su Rui believes that the pricing of the "Zhen" system should be lower.

In any case, in the world, most mobile phone systems are free for mobile phone users to use, and mainstream systems are even more so, in this environment, users have become accustomed to free trials, rather than paid use, and there is no concept of payment at all.

In this case, if the "Zhen" system is charged at the beginning, a very high price is set, then for consumers who do not have the concept of payment, most of them will choose to leave directly, rather than continue to pay to use the "Zhen" system, which is the choice of most users, and it is also the market.

Therefore, in the case that consumers do not have the concept of payment, the pricing of the mobile phone system must not be too high, and only by setting a lower price can it be possible for some mobile phone users to accept, and then we can slowly cultivate the concept of payment for everyone.

Because of this, if the "Zhen" system wants to retain some active users, the system pricing should not be too high, but should be set at a low price, at least to make everyone feel that this money does not matter, so that everyone does not feel that it is not expensive, so that it is possible to choose to pay for the "Zhen" system, rather than turning to other free mobile phone systems.

Regarding this point, Su Rui is naturally very clear, although he decides to charge, he will not set a price that is too high, and will still make decisions according to market conditions, and will never make a decision with a pat on his head.

In today's mobile phone system market, "Zhen" system choice to charge, is already a very risky behavior, if a high price is set, it is almost no different from death, it will definitely suffer from the collective resistance of users, want to get the support of users, it is definitely very difficult.

After all, any concept of payment is cultivated little by little, and it is absolutely impossible to achieve it overnight.

In the case that other mobile phone systems are free, the "Zhen" system chooses to charge, which is already equivalent to testing the bottom line of mobile phone users, if the "Zhen" system is still sold at a high price, then except for some users who are not bad for money, most mobile phone users will definitely resist the "Zhen" system, and may use other mobile phone systems for this reason, instead of using the "Zhen" system.

In any case, no matter how good the "Zhen" system is, it is not irreplaceable, and even if other mobile phone systems are not as good as the "Zhen" system, they are not unusable, and they can still replace the "Zhen" system.

Android and iOS are not bad, in a high price charge, a completely free case, users will still choose a free mobile phone system.

Of course, the "Zhen" system is not completely without a chance to develop, but even if it can be developed, it will take a long time to accumulate paying users little by little, and it is impossible to usher in rapid growth, which is also a point that does not need to be questioned.

In this way, this is not in line with Su Rui's original intention, he decided to let the "Zhen" system charge, can not be just to make profits in the near future, so as to support the development of chip projects, if you can't earn enough funds to support chip projects in the near future, then it doesn't make much sense to charge now, even if you can earn a lot of benefits in the future, but it doesn't have much effect on chip projects.

Therefore, in order to make a profit in the near future, he will not set an excessively high price when deciding how much the system will cost.

Regarding the pricing of the "Zhen" system, Su Rui will still decide on a price that most users feel is suitable and will not feel expensive, so as to have the opportunity to ensure a good conversion rate, and not worry about not having many paying users, so that it is possible to achieve profitability.

Small profits but quick turnover, is his goal of the "Zhen" system, the profit provided by a single user is not high, but as long as the number is large, the total profit is still very considerable.

At present, the number of device activations of the "Zhen" system has reached 14.8 million, and the number of active users is not much different, according to the current growth trend of the "Zhen" system, it should not take much time to reach 20 million active users, and it should be possible to reach 20 million active users before the "Zhen" system realizes the charge.

Su Rui believes that with the advantages of the Zhen system, as long as the pricing is not too high, the paid conversion rate of active users should not be less than 1/10.

If you calculate by 20 million active users, the conversion rate of 1 in 10 is 2 million.