Chapter 129: Press Conference
In the evening of the same day, Fang Yi gathered Li Long, Chen Zhao, Tang Chun, and Zhou Xin together for a brainstorming meeting on the promotion plan of the Century Pass membership system.
Fang Yi was the first to say, "This time our little C is listed, I have set three goals for it, first, of course, to make our little C a big seller, second, to promote our Century Pass membership system, third, to promote our supply chain system, today we have a brainstorming, no matter what is right or wrong, everyone can say whatever they think"
After being silent for two minutes, Chen Zhao spoke first, "Mr. Fang, I have some doubts, how can the listing of small C drive the promotion of the two systems, will it be too messy?"
Fang Yi smiled and said, "I didn't dare to think like this at the beginning, but later I thought that this plan was still feasible, but there is a premise for realizing this idea, that is, our small C is a big seller, and it is in short supply, so we may complete the purpose of promoting the two systems at the same time, and the specific promotion plan will be announced after the brainstorming meeting."
Zhou Xin, as the latest newcomer in this meeting, said, "Hello everyone, I think so, we can register politely, bind bank cards politely, etc., and gradually let consumers understand our membership card system in the way of completing one task after another."
Fang Yi nodded, and wrote Zhou Xin's suggestion just now on the small blackboard, then turned his head to look at everyone, Tang Chun said, "We can let consumers sign in the Century Pass membership system every day, and they can draw prizes once they sign in."
Fang Yi nodded encouragingly and said, "Very good, Li Long, do you have any ideas?"
Li Long thought about it again and said, "We can also let customers invite customers to register, and if the registration is successful, then he can get the corresponding rewards."
Fang Yi said to Chen Zhao again, "Brother Zhao, do you have any other ideas to add?"
Chen Zhao thought about it, shook his head and said, "I can't think of any new good ideas."
Fang Yi looked at the few comments recorded on the small blackboard and asked, "If it's a gift, what kind of gift do you want most?"
Zhou Xin said loudly, "Of course it's cash"
Chen Zhao said: "How can you find gold?
Fang Yi looked back at him and said, "Brother Zhao, why not, we can find gold, but we have to be particular about the way it is issued."
"Does anyone else have ideas?" Fang Yi continued to ask.
Everyone, you look at me, I look at you and don't say it anymore, Fang Yi can't take anything out of their minds and says, "Then let's sort out the results of today's brainstorming, I have thought about it preliminarily, and we will design our two system promotion plans according to our results today."
"Zhou Xin, I'll tell you, you come to write" Fang Yi erased the small blackboard and handed the chalk to Zhou Xin, "Our entire activity lasted for two months, I divided it into two parts, the first paragraph is from August 1st to August 31st, and the second period is from September 1st to September 30th, we set up two related but completely different promotion plans in two periods...... "In this small conference room, the promotion plan that caused a sensation in the entire young Chinese Internet industry in the next two months was freshly baked.
In the whole month of July, because of the precedent of cooperation between CCB and Century Company, Zhang Chen, who stayed in Chengdu, through continuous efforts, Century Technology completed the online banking docking business of ICBC, Agricultural Bank of China and China Merchants Bank respectively, and the cardholders of these banks can recharge, trade and cash in the Century Pass membership system in the future.
At 10 a.m. on August 1, 2000, Fang Yi held a small C global press conference in Guangzhou, and the conference hall that can accommodate 500 people was full, and more than 300 domestic and foreign reporters were invited to the press conference site for interviews and reports. Zheng Rongjun, who won the first prize in the school debate competition in college, was pushed out by Fang Yi as the publisher of the little C, when the lights dimmed, a white light hit the curtain of the stage, and a faint and pleasant "tick" sound came, like a pearl and jade rolling down the jade plate, like the hour hand beating, and like time is approaching, Li Xue, who was wearing a snow-white dress, walked on stage with a small C in her hand, and the white dress set off the pink little C more dazzling, and when the little C finished playing "Tick", Li Xue began to sing the whole song again. Li Xue is the spokesperson of the little C personally ordered by Fang Yi, on the one hand, because of Li Xue's beautiful appearance, and on the other hand, because Li Xue was a green lotus in the entire entertainment industry in the previous life, out of the mud and not stained, Fang Yi does not have to worry about the image of his endorsed products due to various negative impacts.
After Han Xue sang the whole song, she showed Xiao C to all the guests, and the hostess of Huaxia CCTV announced the official start of the press conference. The handsome Zheng Rongjun came to the stage, he began to introduce the creative source of Xiao C, as well as the entire research and development process of Xiao C, as well as the particularity of Xiao C as a cross-era product, he used a small story to inject the soul of Xiao C, so that it is no longer an industrial product, but a flesh-and-blood playmate in life, although the story is somewhat exaggerated, but Xiao C as a beautiful work of art is well deserved.
This one-and-a-half-hour press conference, translated by the Great Wall of the Shengshi in many languages, live broadcast to the Chinese and European and American markets, after the press conference, all the invited guests in the audience received a small C presented by Century Technology as a gift, for this just released small C, after the reporters brought it back, they will cherish it very much, people can't stand it the most is to use a limited amount, The only product packaged by these words, with a product that can only be launched in two months, I don't know how much envy, jealousy and hatred will be generated by colleagues and friends around me, and this emotion will make Xiao C's reputation spread further. What Fang Yi didn't expect at all was that after the 500 small Cs were sent, a rush of buying was formed, and after several reporters sold the small Cs they received, these small Cs were directly fried by scalpers to more than 4,000 yuan.
Li Xiaoqin is a junior student at Yenching University, usually the biggest hobby is watching TV, but since this year, he likes to surf the Internet, every day will ask a few girls in the same dormitory to go to the Internet café at the entrance of the school to club, she thinks this is a very fashionable, very trendy thing, August 1 at 6 pm, she was eating in the dormitory while watching TV, she saw a TV broadcast on a TV that she had never seen before, there was a beautiful girl and a handsome boy sitting on the bus, listening to a very nice song with a very beautiful MP3 player, the girl and the boy leaning together, which forms a large heart shape under the sunlight projection. Seeing this advertisement, I couldn't help but let Li Xiaoqin scream: It's so romantic, at the end of the advertisement, a picture appeared, on a webpage called Baidu, which reads "Exclusive sales on C-shopping network".
The advertisement is not long, and the content is not too much, but it fully expresses the artistic conception contained in it and the content that Fang Yi wants to express: Xiao C is a kind of sharing, Xiao C is a kind of romance, and Xiao C is an exclusive sale.
On the way to the off-campus Internet café with Li Xiaoqin and a few girls, she has been thinking about what this C shopping network is, why the player named Xiao C is so beautiful, what is the difference between it and the current MP3, and why that player is only sold on the C shopping network.
With this doubt, Li Xiaoqin began to search for C purchase in the Baidu portal as soon as he entered the Internet café, and through searching, he soon found the web page of C purchase, after clicking in, there was a huge promotional photo of small C on the home page, click on the promotional video below, and the song on the advertisement came from the headphones, this song is Fang Yi's plagiarism of a very famous Internet song "Tick" in his previous life, it is used as a promotional song for the entire small C, and it will also become a general song in each small C.
Then Li Xiaoqin saw the sales time of Xiao C, as well as the activities that C Shopping Network is doing now, after registering and binding a bank card, you can pay 1 cent to carry out a lottery, prizes include small C dolls, cash red envelopes, shopping coupons, etc., and every time you recommend a person, then he will get one more chance to draw a lottery. And from the date of registration to sign in once a day, you can draw another prize, in addition to the cash obtained can not be withdrawn, you can buy phone cards online in C, you can also transfer these cash to another hand, so that it accumulates together, can be used to purchase small C, and more can be used to purchase computers.
After Li Xiaoqin registered an account with her identity information, she was a little distressed, she had not yet opened online banking, unable to pay, and read the introduction of C shopping network on how to open online banking, Li Xiaoqin hesitated, or decided to take a bank card with little money in it tomorrow to open a try, if it is really possible, then pull other students to register together, so that you can have many more chances to draw lottery, he also thought that if possible, pull more people to register, and then the cash drawn can directly buy a small C。
Early the next morning, Li Xiaoqin came to China Construction Bank with her bank card and ID card, which was a bank card issued by the school when she arrived at the school in her freshman year, and Li Xiaoqin had never used it at all. She first deposited 1 yuan on the card, and it only took five minutes to open the online banking function, and Li Xiaoqin got a payment cipher like a USB flash drive.
After opening online banking, Li Xiaoqin couldn't wait to run to the Internet café to start surfing the Internet, she skillfully checked the C purchase website, logged in to the account registered yesterday, through online banking, transferred 1 cent to her Century Pass account, the gray lottery button turned into color, with excitement, Nervously pressed the lottery button, Li Xiaoqin saw that the cursor kept flashing, stayed on top of the cash 5 yuan, and checked his Century Pass account again, and there was an extra 5 yuan cash coupon, Li Xiaoqin secretly calculated in his heart that if he pulled more than 300 people to register, then he could directly buy a small C with more lottery cash, but he thought of more than 300 people, even if he added up all the people he knew in school, it would not exceed 300 people.