In fact, it is too difficult to become a second-rate star who can often appear on camera in China, and it is definitely not a simple thing to have a background without a background.

The emergence of online platforms just meets the needs of many people who want to be famous, so Internet stars, which are usually called 'Internet celebrities', came into being with the emergence of online platform cars.

Some people don't have the opportunity to go on the big stage, they can sing, dance, play the piano, and tell stories in the live broadcast.

The live broadcast platform provides them with a stage to show themselves, and the audience watching from the outside of the screen can let these anchors satisfy their star dreams.

Of course, it is not excluded that some people will be favored by some scouts because of this, and have the opportunity to continue to develop their specialties.

There is also a kind of live broadcast that is to bask in life, eating, drinking, and Lazar, which can be said to be 360 degrees of all-weather sunbathing. This is the same reason that many people like to post in the circle of friends and show off themselves. The circle of friends is just for people you know, and the live broadcast platform is an upgraded version of the show, whether you know it or not, it's a show.

One of the most important features of the online live broadcast platform is social networking, when users watch the live broadcast of a favorite anchor, they can communicate and interact with the anchor through subtitles at any time, just like the effect of face-to-face with the star, the anchor will also adjust the internal lane of the live broadcast according to the needs of users, when the anchor receives a gift from the user, the platform will also satisfy the user's vanity through the full name announcement, so that all people know and attract the attention of a large number of users.

Therefore, objectively speaking, the quantity and quality of the local tyrants who are fighting on the online live broadcast platform, Zhang Junyi believes that it will undoubtedly be much higher than those heroes in online games.

It is no accident that the online live broadcast has become popular rapidly, in addition to its own advantages, too much negative news has also greatly increased the exposure of this new media.

A large amount of vulgar content is always used to attract people's attention in the way of marginal balls, and all kinds of lace news are comparable to the entertainment industry.

In Zhang Junyi's impression, since the online live broadcast has become popular, Shark is one of the hottest, from the beginning of the monopoly to the establishment of Tomcat by President Wang next year, and the three-legged stand between YY.

Webcasts were first started with game live streaming, and then to the present day, live streaming of various content

Among them, I have to talk about this type of outdoor live broadcast, this form of live broadcast has to be 4 words, simple and rude, very real reflection of various social phenomena.

It is unknown how the relationship chain behind the shark becoming the industry leader is connected, but in Zhang Junyi's eyes, he relied on the LOL event, because LOL is the first e-sports event, which is the period when the game is promoted to the event, and then the shark is the live broadcast platform (imitation Twitch) of the main game, and the audience does not have to run around to watch the live broadcast YY ah The running of various websites, the barrage atmosphere is okay, at least win a madness, the barrage is blown up (few people can share this excitement in reality), absorbed the early popularity, and then found a lot of good anchors after the halftime, these people are scattered into various anchor fans。

What if there is no event, the shark enters the big anchor (or holds some), and through the continuation of a wave of traffic through their anchor fans, the accumulation of popularity, and the special effects, the early shark has been formed.

However, to put it more bluntly, in Zhang Junyi's view, the live broadcast is actually a civilian reality show. With a population of more than one billion people in China, most of the poor people in the sling, to put it mildly, who does not have a life dream of worry-free food and clothing, but real life is ordinary and boring, and what they want to have but never have, whether it is a celebrity reality show or a civilian reality show, to a certain extent, it can alleviate the gap between ideals and reality.

Since 2014, shark live broadcast has become popular, and live video software has quietly become popular in the lives of the general public, and today's online live broadcast has become a popular trend.

Games can be live, eating and sleeping can be live, auto shows can be live, outdoor adventures can be live, there are only what you can't think of in the live broadcast platform, there is nothing you can't find, anyway, there will always be a live broadcast suitable for you.

Although you can live broadcast eating, sleeping, playing games, and outdoor soul exploration, there is only what you can't think of, and nothing you can't find.

When the online live broadcast industry was just a week old, there were only a handful of two or three online live broadcast platforms, but until Zhang Junyi's rebirth, the number had increased rapidly to one or two hundred unconsciously. Including YY, Shark, Yingke, Huajiao, KK and other live broadcast platforms launched.

In his previous life, Douyu completed the C round of financing of 1.5 billion yuan before Zhang Junyi's rebirth, which was less than two months after his last round of financing.

656 million mobile phone netizens, the popularity of smart phones, the standard configuration of smart phone HD cameras, and the intervention of 4G+WIFI high-speed network, so that live broadcast anytime, anywhere, want to broadcast.

The technological progress of the Internet, the continuous improvement of hardware facilities, and the decline in the finished products of computer and mobile phone facilities have greatly reduced the cost of online live broadcasting.

With just one mobile phone and one account, everyone can become an "anchor".

The lowering of the threshold for live broadcast not only allows ordinary people to try a "live show", but also makes online live broadcast the hottest entrepreneurial "outlet" at present and in the future.

The public's gossip onlookers, instant interaction, and great demand to meet the needs of the live broadcast can create a certain atmosphere that can be enough for the public.

With the development of science and technology and the improvement of social productivity, the free time of the public has gradually increased. In their spare time, the public uses live broadcasts to pass the time.

The live online reality show shows the other side of the "anchor" to the public in an all-round way, satisfying the people's curiosity and voyeuristic desire.

There is no shortage of boring things in some live broadcasts, but due to the boredom of a large number of people who have free time, this kind of live broadcast content is also watched.

For example, in his previous life, Zhang Junyi saw a girl who just broadcast that she slept for three days, and countless people watched, and the national husband at that time, Principal Wang, even rewarded her with 70 red envelopes of 1,000 yuan.

In this kind of live broadcast, many people are just lonely and bored, which is probably the so-called "loneliness is a carnival of a group of people".

In one place, you can communicate with the audience who is watching together online in real time, and you can also communicate with the anchor, and you can see everyone's remarks during the live broadcast. It's more interactive.

For example, if Evergrande scores a goal in a football game, and all the barrage is full of 666666 or words like cheering for the Chinese team, there will be a lot of viewers watching the game together, and you will unconsciously click on a few 666666 comments, and you will not be as lonely as watching the game on TV.