"Where Are You Going, Dad" became popular all over the country, setting off an unprecedented storm of cute babies, and in an instant, the value of dads and cute babies doubled, and they suddenly became the darlings in the eyes of advertisers. Pen ~ fun ~ pavilion www.biquge.info

At this time, the brick families jumped out one after another, analyzing why "Where Are You Going, Dad" is unprecedentedly popular?

First, "Where Are You Going, Dad" is the world's first parent-child outdoor reality show, and it naturally became the first parent-child outdoor reality show to eat crabs.

Second, nowadays people live in a fast-paced society of "natural selection", coupled with the traditional concept of "male protagonist outside, female protagonist inside", which makes the communication between fathers and children less and less, and the purpose of "Where Are You Going, Dad" is not to show off the life gossip of "star dads" and "star second generation", but to show young parents an encyclopedia of life education.

Don't look at "Where Are You Going, Dad" is nominally a "celebrity reality show", but in fact, it can't avoid topics such as "parent-child" and "parenting", and the program team has carefully set up a lot of interactive links for star dads and cute babies, which not only shows the innocence of the children, but also reflects the warm exchange between father and son/father and daughter, which also imperceptibly brings the audience into the family in which they live.

Third, the show "Where Are You Going, Dad" is very sincere, the dads and cute babies behave naturally in the show, do not magnify the advantages, do not cover up the shortcomings, the show brings joy to the audience at the same time, reflection, and even change!

According to the incomplete statistics of the "student parents' meeting" held by a primary school by grade and class, half of the parents who came to participate in the parent-teacher meeting were grandparents or grandparents, and the remaining more than half were almost all mothers.

Since the launch of "Where Are You Going, Dad", the teachers have suddenly found that more and more fathers come to the school to attend parent-teacher conferences, and the time that fathers spend with their children seems to be gradually increasing, and everything is changing subtly.

Fourth, "Where Are You Going, Dad" is a parent-child growth show, and attentive viewers can find through the preview of the third episode of the show that compared with the first episode of the show, fathers and children are "growing".

Fifth, the audience of "Where Are You Going, Dad" is for all ages, that is, for all ages!

Based on the above five points, if "Where Are You Going, Dad" is not popular, it will be really unreasonable.

With the popularity of "Where Are You Going, Dad", it is no problem to be a series of its own, in other words, this show can bring at least 2 billion (after tax) profits to the studio every year.

"Where Are You Going, Dad" has stirred up the parent-child program, and "Dad is Back" can also be put on the studio's filming schedule in the second half of the year.

In fact, Lin Tianbao is not the only one who understands this truth, the advertisement of "Where Are You Going, Dad" attracted 2.28 billion yuan, which has long made various TV stations and entertainment companies jealous, if "Where Are You Going, Dad" is not successful, then it will be fine, since it is successful, it is destined to be imitated, it is foreseeable that the parent-child programs in the second half of China will occupy half of all variety shows.

Shenzhou has a strong sense of copyright, and Lin Tianbao is not afraid of the show being imitated, anyway, it has never been surpassed.

He Weixiang had a dog's nose, and immediately smelled the business opportunity of "Where Are You Going, Dad", no, the adaptation of the mobile game of the same name of "Where Are You Going, Dad" was also put on the agenda.

All in all, "Where Are You Going, Dad" is a hen that lays golden eggs, and many IPs will be derived one after another in the future.

"Hello, Chief Lu!"

On this day, Lin Tianbao received a call from Lu Weidong, director of Blueberry Channel, since "The Legend of the New White Lady", no, it should be said that since the small production of "Love Apartment" was born as a super dark horse and beat the invincible opponents in the same period, Lin Tianbao often received "harassing calls" from the directors of major TV stations, which were actually "calls for cooperation".

Before Apple Station did not counterattack, Blueberry Station has always been the second brother of local stations, and occasionally it will be exploded by Imperial Capital Station and Tomato Station, but it is harmless.

At that time, the boss of the local station was still Mango Station, and the goal of Blueberry Station was to pull Mango Station off the horse and take the position himself!

Just when Blueberry TV was catching up and wanted to pull Mango TV off the horse, I never expected that Apple TV, as a "Hanging Silk TV", would stage a "Counterattack", and take the Blueberry TV to pull Mango TV off the horse one step ahead, and sit firmly in the position of the leading big brother.

In the final analysis, Lin Tianbao is indispensable for Apple's counterattack, "Boys and Girls Rush Forward" series, "The Adventures of Shuke and Beta", "Hulu Brothers", "Pleasant Goat and Big Big Wolf", "Slam Dunk", "Love Apartment", "Mao Liar", "Meteor Garden", "Wulin Gaiden", ......

The above is broadcast on Apple TV, which can pull a lot of fixed viewers for Apple TV, the ratings have increased, and the advertising space will naturally become tight, and the supply exceeds demand.

Let's tell the truth, Lu Weidong is super envious of Wang Xudong, if it weren't for Wang Xudong taking advantage of a "building near the water", where would it be the turn of Apple Satellite TV's salted fish to turn over?

Alas~ Speaking of which, who made Lin Tianbao not from Zhejiang Province, and that kid is a super nostalgic person.

However, last year, "The Legend of the New White Lady" filmed by Shaoshuai Studio was won by Shenzhou Satellite TV, "I Have a Date with a Zombie" was won by Mango Satellite TV, and this year, Shaoshuai Studio cooperated with Shenzhou Satellite TV on a variety show "Very 6+1", which couldn't help but make Lu Weidong's mind lively.

As far as Lu Weidong knows, the most urgent thing in the young marshal's studio now is manpower, and there are not many others in Blueberry Terrace, and there are enough manpower.

No, Lu Weidong plans to take a two-pronged approach, on the one hand, follow the trend of "Where Are You Going, Dad", others eat meat, they drink soup, right? On the other hand, he will cooperate with Shaoshuai Studio to launch a variety show as the signature of Blueberry Channel.

Compared with TV series, Lu Weidong is more optimistic about variety shows, take the "Boys and Girls Rush Forward" series as an example, now when people mention "Boys and Girls Rush Forward", who thought of Apple Channel?

I believe that it won't be long before "Where Are You Going, Dad" will also be linked to Apple TV.

"The Legend of the New White Lady" is popular enough, right? But when people mention "The Legend of the New White Lady", they will not link it with Shenzhou TV, which is the gap between TV series and variety shows.

"Tianbao, it's too obvious to be called 'Taiwan Director', and we are not outsiders, so you can call me 'Uncle Lu' in the future. Lu Weidong said with a smile.

On the other end of the phone, Lin Tianbao rolled his eyes, saying that they are so familiar?

Well, once born, second ripe, in the past year or so, Lin Tianbao has also received more than a dozen calls from Lu Weidong.

Lu Weidong, as a big director who has a lot of opportunities, naturally he will not call him for no reason, Lin Tianbao thinks with his toes and knows that the problem is "Where Are You Going, Dad", I'm afraid that Director Lu called this time to ask for cooperation, right? )