135: Advocacy plan

The next day, the news of the completion of "33 Days of Broken Love" was topped in the top three hot searches on Weibo.

On October 20th, Wang Jun also returned to the long-lost imperial capital after the crew cleaned up.

In Huayi's office, looking at Wang Xiaoxue, who had not been seen for a long time in front of her, Wang Jun directly gave her a big hug: "Sister Xue, you make me want to die!"

Wang Xiaoxue's face was slightly red, and Wang Junjiao pushed it away, and said angrily: "It's not big, it's not small!"

It was rare for Wang Jun to see Sister Xue so shy, and he couldn't help but laugh when he heard this.

Wang Xiaoxue is not a little girl after all, and her face has returned to calm when she sits down.

Looking at Wang Jun, who had lost a lot of weight in front of him, Wang Xiaoxue said with a smile on the corner of her mouth: ""33 Days of Broken Love", you quickly cut the final version, now there are less than 20 days to go before Singles' Day, both editing and publicity, the time is still very tight." ”

Wang Jun waved his hand when he heard this: "I basically shoot "33 Days of Broken Love" according to the final version, and it doesn't take too long to edit. ”

Wang Xiaoxue nodded when she heard this: "Your work has no special effects and no big scenes, you really don't have to worry too much about editing, what I'm having a headache now is how to get publicity!"

Hearing this, Wang Jun also had a little headache, you must know that in order to get the support of Huayi, he only needed a budget of 8 million.

And the 8 million is full of publicity and distribution costs, and now after the finalization, Wang Jun also learned from Du Yang that there are only 2 million funds left.

In other words, the crew of "33 Days of Broken Love" now only has 2 million publicity and distribution costs, and it is impossible for the distributor Huayi to pay Wang Jun any more.

And 2 million seems like a huge amount of money for ordinary families, but it is really not worth mentioning in the entertainment industry!

The publicity of 2 million is not even enough for the publicity of "33 Days of Broken Love" in the imperial capital, let alone the first-line box office cities and the whole country.

But publicity has to be done, no publicity means no selling point, no selling point there is no film scheduling, where does the box office come from without film scheduling?

Of course, some people may say that Wang Jun is now worth hundreds of millions, so why not pay out of his own pocket?

This is a big mistake, each circle has its own rules, and the entertainment industry is not something that can be played just with money, otherwise Internet giants such as Ma Baba and Tencent would not have cooperated with local snakes like Huayi when they entered the entertainment industry.

If you want to play in this circle, you have to follow the rules of the circle.

Huayi is not only an investment company but also a distribution company, so if "33 Days of Broken Love" wants to be released, it must follow Huayi's plan.

Of course, Wang Jun can also stuff money into Huayi himself, but what about the channels and connections?

After all, Huayi Singles' Day is not only Wang Jun's "33 Days of Broken Love" released, but also "Rizhao Chongqing" starring Fan Ye and Wang Xuezhi, Su Youpen and Wu Peici's "The Unspeakable of the Secret Room", "The Sword Laughs" directed by Wu Ershan, etc., 4 movies will be released.

And although these are not masterpieces, compared to Wang Jun, a novice, it is self-evident who is more important in the eyes of the board of directors of Huayi.

Although Huayi is a domestic giant, its resources and connections are limited, so many movies compete together to share resources, and it is already very face-saving for Wang Jun if "33 Days of Broken Love" can not be cut.

You must know that the Chinese film market is so big, how many movies can be released in the end? Fifty percent of the works are killed without even entering the cinema, or even if they are barely released, they are just a three-day tour of the theater, and the successful ones are always very few!

.....

After having a headache, Wang Jun rubbed his eyebrows and said helplessly: "In terms of publicity, we have no money and no resources offline, so let's focus on the Internet, this aspect is my strength!"

In fact, in the past 10 years, the main publicity of the movie still relies on offline, after all, the Internet penetration rate at this time is not as high as that of later generations, and the offline and online may account for half of the publicity in later generations, but at this time, the publicity effect on the Internet is still very low!

After all, most of the people who go online are students, and the cost of 10-year movie tickets is still very high for students, although many students have the heart to support idols, but most of them end up without money to enter the cinema.

Therefore, most of the movies have been released, mainly focusing on offline promotion, focusing on the adult market!

Of course, Wang Jun knows that although online publicity can increase popularity, it does not contribute much to the box office, but after all, this is the only choice in desperation.

Wang Xiaoxue couldn't help it when she thought about it when she heard this, after all, this is the result of the resource allocation of the entire Huayi, and she can't shake it alone.

Of course, the main thing is that Wang Jun didn't prove himself on the movie, and Huayi didn't want to waste resources.

If it is changed to the level of Feng Gangcang, no matter how many movies you have released together, you will all make way for Lao Tzu!

Well, if Wang Jun's "33 Days of Broken Love" can be a big success, when the next movie is released, although it is still not as good as Feng Gangcang's one-sided status, it is definitely not the current state of being called Huazi!

After pondering, Wang Xiaoxue said loudly: "Although Sister Xue can't use Huayi's resources for you, but her own connections can still be used for you, after you edit the publicity and start it, Sister Xue will arrange interviews with some influential film magazines in the circle for you, and then the more famous variety shows in China will contact you all over again, and then contact major stars to help you wave the flag and shout, I believe it will still have some effect!"

Wang Jun shook his head when he heard this: "Forget about the magazine interview, I don't have anything to brag about in the movie now, as for variety shows, you can contact Liu Yifei a few, and then help me contact the variety show team of "If You Are Honest, Do Not Disturb", I plan to go in person!"

Wang Xiaoxue was surprised when she heard this: "Do not disturb if you are sincere?"

The corners of Wang Jun's mouth curled slightly: "If you want to promote the movie to the maximum, of course, you have to be on the hottest variety show at the moment!"

Wang Xiaoxue thought about it and frowned: "Although the blind date show "If You Are Honest, Do Not Disturb" is popular, the hype is too much, the reputation is really not very good, and with your current popularity and status, it is really a loss of identity to be on this kind of variety show!"

Wang Jun was a little helpless when he heard this, if he had a choice, of course he would not surrender his identity to participate in this kind of variety show.

But who made "If You Are Honest, Do Not Disturb" popular at the moment, the most important thing is that the audience for this kind of blind date variety show is adults, which are the biggest contributors to the box office.

And it is in the eyes of the outside world that it is impossible to be on this variety show as Wang Jun, but if it is on it, it will cause a sensational effect even more, so that "33 Days of Broken Love" can be promoted to a greater extent!

After hearing Wang Jun's explanation, Wang Xiaoxue pondered for a while and nodded: "Okay, Sister Xue will help you get in touch, "If You Are Honest, Do Not Disturb" is a good topic at the moment, and with a popular superstar of your level on stage, it can definitely play a role of 1+1 greater than 2, which can indeed play the best role in the promotion of the movie!"